Full-Time
Strategic Business Development Representative
Posted on 5/15/2025
Litmus
51-200 employees
Email testing, previews, analytics platform
No salary listed
Toronto, ON, Canada
In Person
 Business & Strategy (1) |
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- 2–4 years in business development, pre-sales, or customer-facing roles; experience in industrial tech or manufacturing software is highly preferred.
- Strong written and verbal communication skills in English.
- Bilingual (French, Spanish, or Portuguese) is a bonus but not required.
- Ability to map complex manufacturing needs to Litmus’ solution and articulate value.
- Familiar with tools like Salesforce, Outreach, ZoomInfo, Gong, and other prospecting platforms.
- Persistence & grit: Comfortable navigating long sales cycles and multi-threaded outreach to executive-level buyers.
- Industry acumen: Passionate about digital transformation, data, and the future of industrial innovation.
- Targeted Prospecting: Identify high-value manufacturing prospects using LinkedIn Sales Navigator, industry data platforms, and CRM insights.
- Strategic Outreach: Lead personalized, multi-channel campaigns (email, phone, LinkedIn) to plant managers, digital transformation leaders, and operations executives.
- Lead Qualification: Engage prospects in meaningful conversations to identify pain points, align with our value proposition, and book qualified meetings.
- Sales & Marketing Alignment: Work closely with marketing to align messaging with active campaigns and refine outreach tactics.
- CRM Hygiene: Keep Salesforce updated with activity logs, prospect notes, and pipeline updates.
- Market Intelligence: Stay current on AMER manufacturing trends (smart factories, edge computing, data transformation) and speak credibly with prospects.
- Experience prospecting into mid-market or enterprise manufacturing accounts.
- Engineering background or knowledge of industrial automation, edge computing, or IIoT ecosystems.
- Familiarity with sales frameworks like Challenger, MEDDIC, SPIN, or Sandler.
Litmus provides a subscription-based email marketing platform that combines email testing, analytics, and optimization with AI-driven personalization and security features to improve conversions and ROI for businesses of all sizes. Its product suite includes email previews across devices and clients, spam testing, and performance analytics, along with AI-assisted subject lines and copy suggestions, targeted at marketing teams and agencies who need collaboration tools and reliable email performance data. Unlike many competitors, Litmus emphasizes strong security, seamless collaboration, and AI-powered content optimization within an all-in-one platform. The company's goal is to help customers improve the effectiveness of their email campaigns and maximize ROI through better testing, analytics, and personalization.
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$49M
Headquarters
Cambridge, Massachusetts
Founded
2014
Simplify's Take
What believers are saying
- Manufacturers increasingly adopt Industry 4.0, expanding addressable market for edge platforms.
- Real-time data analytics reduce downtime and optimize production efficiency significantly.
- Trusted by world's largest manufacturers across thousands of deployed sites globally.
What critics are saying
- Hyperscalers like AWS and Microsoft integrate edge computing natively into platforms.
- Specialized competitors offer narrower, cheaper solutions for specific industrial use cases.
- Customer concentration among large manufacturers creates revenue vulnerability to consolidation.
What makes Litmus unique
- 250+ native OT connectors enable seamless integration across industrial systems.
- Gartner-recognized Challenger in Magic Quadrant for Industrial IoT Platforms.
- Edge-to-cloud data pipeline powers real-time Industrial AI at scale.
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Benefits
Health Insurance
Remote Work Options
Hybrid Work Options
Paid Vacation
401(k) Retirement Plan
401(k) Company Match
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↓ -25%2 year growth
↑ 5%Validity, the leading provider of marketing success and customer data intelligence solutions, has completed the acquisition of Litmus.
Validity, a leader in marketing success and customer data intelligence solutions, has acquired Litmus, enhancing its position as a top global provider in the industry.
Google and Apple, which according to Litmus collectively represent nearly 90% of the global email market share, have over the last year introduced new features to their email products that use AI to improve the consumer experience.
BOSTON and SAN MATEO, Calif., April 17, 2024 /PRNewswire/ - Litmus, a leader in email marketing, has released a trio of powerful new features to revolutionize how brands connect with their audiences.
Email marketing leader announces new Link Monitoring in Email Guardian solution. Litmus, a leader in email marketing, announces the launch of Link Monitoring in Litmus Email Guardian, the only solution that proactively monitors emails for unexpected changes and now, broken links. As email volume rises, this new feature detects potential issues before they negatively impact subscriber experiences. With 86% of customers abandoning a trusted brand after just two poor experiences, broken links are more than just an inconvenience. Link Monitoring is essential for marketers to create consistent, high-quality email interactions that build trust, boost loyalty, and drive revenue. Email Guardian’s Link Monitoring continually checks link functionality in monitored emails, proactively alerting marketers when broken or slow-loading links are detected