Director – Social & Creator Marketing - Minecraft

Overview

At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.

Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.

We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.

Minecraft leads how Minecraft builds audiences, participates in culture, and deepens relationships with players, creators, and fans globally. The Director, Social & Creator Marketing is responsible for a connected global organization spanning organic social, including international and local market channels, influencer and community marketing, affiliate marketing and creator commerce, and editorial and direct-to-fan programming.

Exceptional cultural and creative judgment is essential. The leader must understand culture and community, recognize what is authentically Minecraft, and translate emerging audience and creator signals into distinctive ideas, stories, programming, and experiences that people want to watch, share, create with, and participate in.

The Director, Social & Creator Marketing works closely with Performance Marketing to connect these capabilities with paid media and player lifecycle marketing around shared audience, franchise, and business priorities. The leader builds the organization, talent, capabilities, partnerships, and ways of working needed to deliver impact on a global scale and compound that impact over time.

In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!  

Responsibilities

Lead Minecraft’s global audience, influencer and community marketing strategy

• Define how Minecraft builds audiences, participates in culture, and deepens relationships with players, creators, and fans. Set the vision, priorities and direction across organic social, influencer marketing, affiliate and creator commerce, community marketing, and direct-to-fan programming, connecting the work around shared audience, franchise, and business priorities.

Set the cultural and creative direction for the function

• Develop a deep understanding of Minecraft audiences, creators, communities, and the broader cultural landscape. Recognize what is authentically Minecraft and translate emerging cultural, audience, and creator signals into distinctive ideas, stories, programming, and experiences. Set a high creative bar and actively shape and strengthen the work.

Build and grow Minecraft’s influencer and creator ecosystem

• Guide the team responsible for influencer marketing in building sustained relationships, programs, partnerships, and experiences with creators that extend beyond individual campaign activations. Define how influencers and creators can help Minecraft reach new audiences, deepen engagement, spark participation, and amplify launches, cultural moments, and broader franchise priorities.

Lead organic social, community marketing, editorial and direct-to-fan programming

• Guide the teams responsible for organic social, community marketing, editorial and direct-to-fan programming to create a connected and ongoing relationship with players, creators, and fans. Oversee editorial strategy, planning and publishing and the development of programming and engagement rhythms that sustain connection between major franchise moments, celebrate community creativity, deepen fandom, and invite audiences to participate in Minecraft.

Turn audience, creator, community, and cultural signals into opportunity

• Build active listening and learning practices across social, influencers, creators, and communities to understand how audiences are changing, what is resonating, and where new opportunities are emerging. Translate those signals into actionable insights that influence marketing strategy, creative development, programming, and franchise priorities.

Grow affiliate and creator commerce as part of the broader creator and audience strategy

• Guide the team responsible for affiliate and creator commerce, connecting its strategy to creator relationships, audience engagement and broader marketing and business priorities.  Support new opportunities for growth while protecting audience trust and the authenticity of Minecraft creator relationships.   

Partner with Performance Marketing to connect audience engagement and growth

• Partner on joint planning around shared audience and franchise priorities, connecting fan-facing content, programming and experiences with paid media, martech and player lifecycle activity. Develop coordinated plans for always-on engagement and major franchise moments, with insights and learnings informing both functions.

Build the organization and capabilities to scale

• Build and develop a high-performing global team with leadership and specialized expertise. Establish clear accountability, decision rights, operating rhythms, and ways of working, and determine how internal teams, agencies, creators, and partners work together to deliver the greatest impact. Set clear objectives and measures, create effective learning loops, and use results to improve strategy, creative work, programming, and investment decisions.

Qualifications

Required Qualifications:

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.

Preferred Qualifications:

• Experience leading social, influencer, creator, community, audience, or integrated digital marketing for a global consumer, entertainment, gaming, or culturally relevant brand.
• Cultural and creative judgment, with the ability to recognize emerging audience, creator, and cultural signals and translate them into compelling ideas, storytelling, programming, and experiences.
• Experience building sustained influencer and creator relationships, programs, and partnerships that extend beyond individual campaign activations.
• Experience leading organic social, community marketing, and direct-to-fan programming that builds ongoing audience engagement, participation, and fandom.
• Experience developing affiliate or creator commerce programs that connect creator relationships and audience engagement with measurable business outcomes.
• Demonstrated ability to build and lead multidisciplinary teams, develop experienced leaders, and establish clear accountability and ways of working across a complex organization.
• Strategic and analytical judgment, with experience using audience and performance insights to inform marketing strategy, creative development, programming, and investment decisions.
• Curiosity about games, entertainment, creators, fandom, online communities, and culture, with the commitment to develop deep fluency in Minecraft, its players, creators, and community.

#MOjangJobs #GamingJobs

Integrated Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

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Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.