Full-Time

Director – Global Consumer Engagement

GTM

Posted on 10/7/2024

Sol de Janeiro

Sol de Janeiro

201-500 employees

Offers Brazilian-inspired skincare and body care products

Consumer Goods

Compensation Overview

$160k - $180kAnnually

+ Bonus Program

Senior, Expert

New York, NY, USA

Hybrid position requires in-office presence.

Category
General Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Requirements
  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
  • 10+ years of experience in integrated marketing, with at least 5 years in a leadership role.
  • Strong experience in developing and executing GTM strategies, preferably in the beauty or CPG industry.
  • Exceptional cross-functional collaboration skills.
  • Proficient in marketing analytics tools.
  • Excellent communication and presentation skills.
  • Must be comfortable working a hybrid schedule (1 time per week in our NY Office + remote).
Responsibilities
  • Design global go-to-market consumer engagement frameworks for new launches and category and brand support campaigns, laddering up to campaign concept and authentically connecting the brand to global target audiences.
  • Lead development of launch toolkits including messaging, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts.
  • Support Creative & agency briefing for brand and consumer engagement tactics, including launch activations, media, social, and influencer.
  • Collaborate closely with the Global Product Marketing team to ensure that the toolkit strategies are in alignment with overarching category and brand objectives. This involves regular meetings, data sharing, and strategy sessions to create a cohesive brand message.
  • Lead the internal creative team through the entire marketing process, from the initial briefing to the final execution and subsequent optimization. This involves providing clear and constructive feedback to ensure the creative output is aligned with brand strategies and objectives.
  • Act as the liaison between the global marketing team and regional teams to ensure that the toolkits are localized effectively and that deliverables reflect market needs.
  • Foster collaborative relationships with other integrated marketing leaders such as those in Media, PR, Social, and Trade Marketing to ensure that all marketing activities are aligned and integrated, offering a seamless consumer experience.
  • Work closely with Creative, Product, and Commercial teams to ensure a cohesive and consistent consumer journey through the marketing funnel.
  • Partner with Category Manager to effectively brief Creative on seasonal storytelling and asset needs to ensure best-in-class execution and delivery of seasonal consumer marketing campaigns.
  • Develop strategic external partnerships and execute high-impact marketing programs to drive global growth, retention, and awareness.
  • With Senior Manager, Promotions, manage strategy and execution of promotional support for launch programs, including integration with influencer initiatives, brand partnerships, and merch bundles.
  • Provide updates on global competitive activity, trends, and industry best practice in monthly content planning meetings, 360 and creative brainstorm.
  • Develop a deep understanding of market and customer segment opportunities to create campaigns that drive revenue goals.
  • Support the management of the Global Brand Strategy & Consumer Engagement budget.

Sol de Janeiro offers a range of skin and body care products inspired by Brazilian culture, including creams, lotions, shower gels, and perfumes. Their products feature unique scents and ingredients, such as the well-known Brazilian Bum Bum Cream and Cheirosa 71 Perfume Mist. The company targets consumers who appreciate high-quality, luxurious skincare with a tropical flair, appealing to both men and women, though marketing often focuses on women. Sol de Janeiro sells its products through an e-commerce platform and various retail partners, allowing them to reach a wide audience. They generate revenue from product sales, with prices ranging from $10 to $93, and encourage repeat business through holiday gift sets and bundles. The company is committed to sustainability, using vegan-friendly and reef-safe ingredients, and ensures high quality by manufacturing in the USA with globally sourced materials.

Company Stage

Seed

Total Funding

$14.2M

Headquarters

Town of Wallkill, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

146%

1 year growth

20%

2 year growth

146%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for vegan beauty products aligns with Sol de Janeiro's offerings.
  • Limited-edition releases create buzz and drive sales through exclusivity.
  • L'Occitane's acquisition enhances Sol de Janeiro's global reach and resources.

What critics are saying

  • Competition from established brands may impact Sol de Janeiro's market share.
  • Cultural appropriation concerns could challenge Brazilian-inspired branding.
  • Strategic shifts post-acquisition may alienate Sol de Janeiro's customer base.

What makes Sol de Janeiro unique

  • Sol de Janeiro captures Brazil's essence with unique scents and ingredients.
  • The brand emphasizes sustainability with vegan-friendly and reef-safe products.
  • Sol de Janeiro's experiential marketing creates memorable brand experiences.

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