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Full-Time

Director – Global Consumer Engagement

GTM

Confirmed live in the last 24 hours

Sol de Janeiro

Sol de Janeiro

201-500 employees

Offers Brazilian-inspired skincare and body care products

Consumer Goods

Compensation Overview

$160k - $180kAnnually

+ Bonus Program

Senior, Expert

New York, NY, USA

Hybrid position requires in-office presence.

Category
General Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Branding/Brand Strategy
Segment
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
  • 10+ years of experience in integrated marketing, with at least 5 years in a leadership role.
  • Strong experience in developing and executing GTM strategies, preferably in the beauty or CPG industry.
  • Exceptional cross-functional collaboration skills.
  • Proficient in marketing analytics tools.
  • Excellent communication and presentation skills.
  • Must be comfortable working a hybrid schedule (1 time per week in our NY Office + remote).
Responsibilities
  • Design global go-to-market consumer engagement frameworks for new launches and category and brand support campaigns, laddering up to campaign concept and authentically connecting the brand to global target audiences.
  • Lead development of launch toolkits including messaging, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts.
  • Support Creative & agency briefing for brand and consumer engagement tactics, including launch activations, media, social, and influencer.
  • Collaborate closely with the Global Product Marketing team to ensure that the toolkit strategies are in alignment with overarching category and brand objectives. This involves regular meetings, data sharing, and strategy sessions to create a cohesive brand message.
  • Lead the internal creative team through the entire marketing process, from the initial briefing to the final execution and subsequent optimization. This involves providing clear and constructive feedback to ensure the creative output is aligned with brand strategies and objectives.
  • Act as the liaison between the global marketing team and regional teams to ensure that the toolkits are localized effectively and that deliverables reflect market needs.
  • Foster collaborative relationships with other integrated marketing leaders such as those in Media, PR, Social, and Trade Marketing to ensure that all marketing activities are aligned and integrated, offering a seamless consumer experience.
  • Work closely with Creative, Product, and Commercial teams to ensure a cohesive and consistent consumer journey through the marketing funnel.
  • Partner with Category Manager to effectively brief Creative on seasonal storytelling and asset needs to ensure best-in-class execution and delivery of seasonal consumer marketing campaigns.
  • Develop strategic external partnerships and execute high-impact marketing programs to drive global growth, retention, and awareness.
  • With Senior Manager, Promotions, manage strategy and execution of promotional support for launch programs, including integration with influencer initiatives, brand partnerships, and merch bundles.
  • Provide updates on global competitive activity, trends, and industry best practice in monthly content planning meetings, 360 and creative brainstorm.
  • Develop a deep understanding of market and customer segment opportunities to create campaigns that drive revenue goals.
  • Support the management of the Global Brand Strategy & Consumer Engagement budget.

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, appealing to consumers who value high-quality, luxurious skincare. The company sells directly to customers through its website and various retail partners, with a focus on sustainability and ethical practices. Sol de Janeiro aims to promote self-care through premium products while ensuring they are vegan-friendly and reef-safe.

Company Stage

M&A

Total Funding

$14.6M

Headquarters

Town of Wallkill, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

164%

1 year growth

34%

2 year growth

164%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by L’Occitane Group, valuing Sol de Janeiro at $450 million, indicates strong market confidence and potential for growth.
  • Frequent product launches and limited-edition collections, like the summer energy perfume mist and SPF range, keep the brand fresh and engaging for consumers.
  • Partnerships with major retailers like Sephora and Boots enhance brand visibility and accessibility.

What critics are saying

  • The beauty and personal care market is highly competitive, requiring continuous innovation to maintain consumer interest.
  • Dependence on seasonal and limited-edition products may lead to inconsistent revenue streams.

What makes Sol de Janeiro unique

  • Sol de Janeiro's unique Brazilian-inspired scents and ingredients set it apart in the crowded beauty and personal care market.
  • Their multi-channel approach, including e-commerce and retail partnerships, ensures broad market reach and customer accessibility.
  • Commitment to sustainability and ethical practices, such as using vegan-friendly and reef-safe ingredients, appeals to environmentally conscious consumers.