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Red Bull

Manufactures and markets energy drinks

National Account Manager - Distributor Partner Manager

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeSydney NSW, AustraliaNo salary listedIn-person

About the Job

Requirements

  • At least 5 years of experience in FMCG sales, distributor management, account management, or route-to-market leadership roles.
  • At least 3 years of key account management experience leading, managing, and motivating Distribution Partners.
  • Strategic thinking and strong commercial and business acumen.
  • Strong communication, negotiation, and influencing skills, with presentation and training skills.
  • Strong numeracy and analytical ability, including the ability to turn insights into action.
  • Be qualified to work in Australia and provide evidence of work eligibility if required.

Responsibilities

  • Partner with Distribution Partners to deliver Red Bull strategies, priorities, and key initiatives.
  • Drive consistent execution of Red Bull merchandising standards across relevant channels.
  • Implement systems to track and benchmark Distribution Partners against key initiatives and goals.
  • Develop Sales Books and training materials to ensure Sales Representatives understand and execute merchandising standards, including product flow, SKU priorities, displays, and pricing.
  • Lead regular communication about Key Account programs, ensuring upcoming, ongoing, and short-notice initiatives are executed effectively.
  • Develop annual business plans with Distribution Partners across distribution, volume, execution, investment, and key performance indicators.
  • Implement monthly scorecards to track performance against agreed targets, including distribution and sales forecasts by channel.
  • Partner with Distribution Partner senior management to maintain alignment on business priorities, performance, and opportunities.
  • Manage point-of-sale planning and allocation, providing regular updates on availability, timing, and new point-of-sale materials.
  • Develop the appropriate organisational structure with Distribution Partners and secure commitment to the resources needed to deliver the business plan.
  • Maintain strong knowledge of relevant Red Bull systems and tools.
  • Build an understanding of Key Account systems and how they connect to Distribution Partner operations.
  • Use out-of-stock analysis to identify opportunities and improve merchandising execution.
  • Ensure Distribution Partners provide accurate and timely data across Red Bull systems.
  • Build a strong understanding of Distribution Partner structures, systems, and ways of working.
  • Develop strong relationships across all levels of the Distribution Partner organisation, from owners to managers.
  • Maintain clear accountability across Distribution Partners, ensuring ownership of key tasks, programs, and initiatives.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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