Simplify Logo

Full-Time

Field Marketing Manager

Posted on 10/23/2024

Restaurant365

Restaurant365

1,001-5,000 employees

Comprehensive restaurant management software platform

Data & Analytics
Enterprise Software

Compensation Overview

$96k - $120kAnnually

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Business, or related field; MBA is a plus
  • 5+ years of progressive experience in field marketing, preferably in B2B SaaS environments
  • Experience in the restaurant or hospitality industry
  • Proven experience building and leading field marketing programs
  • Strong understanding of the SaaS business model and customer journey
  • Excellent project management skills with the ability to manage multiple initiatives simultaneously
  • Data-driven mindset with experience in marketing analytics and ROI measurement
  • Outstanding communication and presentation skills
  • Proficiency with CRM systems (e.g., Salesforce) and marketing automation platforms
  • Experience with account-based marketing strategies and execution
  • Willingness to travel up to 40% of the time
Responsibilities
  • Define and implement a comprehensive field marketing strategy that encompasses various marketing tools, managing program execution, logistics, metrics, and budget effectively.
  • Partner with marketing, sales, and partner managers to devise growth strategies that enhance engagement within high-value accounts.
  • Develop a targeted field marketing plan focusing on 1:1, 1 and industry-specific programs—both virtual and in-person—to generate new business and expand existing account opportunities. Oversee all aspects of the marketing plan, including strategy, targeting, program tactics, metrics, and budget management.
  • Collaborate with core marketing teams to identify target audiences, develop personas, craft messaging, and determine content needs and channels that drive engagement in financial services and insurance sectors.
  • Create and execute integrated marketing programs that leverage partnerships and utilize multi-channel promotion strategies—including digital, webinars, email nurtures, targeted field events, and third-party collaborations—to drive pipeline growth and account engagement.
  • Work closely with Marketing and Sales Operations to enhance the use of marketing tools and technologies such as 6sense, Sendoso, and Salesforce for maximum efficiency.
  • Identify and leverage emerging trends in SaaS field marketing to ensure Restaurant365 remains a leader in industry best practices.
  • Build, mentor, and lead a high-performing field marketing team, fostering a culture of collaboration and excellence.
  • Monitor key performance metrics to assess business impact, focusing on account pipeline growth, incremental consumption, product engagement, database accuracy, and overall account engagement.

Restaurant365 provides a software platform designed for managing various aspects of restaurant operations. This platform integrates functions such as accounting, inventory management, labor scheduling, and performance tracking, making it suitable for both single-location restaurants and large franchises. The software works by pulling sales and labor data directly from the restaurant's point of sale (POS) system, which helps create accurate financial records and reduces administrative workload. Unlike many competitors, Restaurant365 offers real-time visibility into restaurant performance and allows for easy data sharing, enabling restaurants to make informed decisions. The company's goal is to streamline restaurant management processes, allowing managers to focus more on enhancing guest experiences and engaging their teams.

Company Stage

Series C

Total Funding

$437.5M

Headquarters

Irvine, California

Founded

2011

Growth & Insights
Headcount

6 month growth

33%

1 year growth

99%

2 year growth

343%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $175 million funding round led by ICONIQ Growth, with participation from KKR and L Catterton, positions Restaurant365 for significant growth and innovation.
  • The acquisition of ExpandShare enhances Restaurant365's platform with AI-powered learning management capabilities, improving employee training and guest satisfaction.
  • Achieving unicorn status with a valuation over $1 billion reflects strong market confidence and potential for future expansion.

What critics are saying

  • The highly competitive restaurant management software market requires continuous innovation to maintain a leading position.
  • Integrating multiple acquisitions, such as ExpandShare, poses challenges in ensuring seamless platform functionality and cultural alignment.

What makes Restaurant365 unique

  • Restaurant365 offers an all-in-one platform that integrates accounting, inventory, labor, and scheduling, unlike competitors who may focus on only one or two aspects of restaurant management.
  • The company's strong partner ecosystem, with over 400 vendor, technology, channel, and service partners, provides a comprehensive support network for clients.
  • Restaurant365's ability to pull detailed sales and labor data directly from POS systems for real-time performance tracking sets it apart from other restaurant management solutions.

Help us improve and share your feedback! Did you find this helpful?