Direct-to-Gamer Manager

Manager, Direct-To-Gamer (HyperX.com)

Description -

HyperX is looking for a Manager, HyperX.com Direct-to-Gamer Ecommerce to lead the strategy, growth, and day-to-day business management of HyperX.com, our direct-to-gamer digital commerce experience.

This role will own the end-to-end HyperX.com customer journey, bringing together brand storytelling, product discovery, merchandising, promotions, content, conversion optimization, analytics, and emerging commerce experiences to create a best-in-class destination for gamers.

The Manager will operate at the intersection of ecommerce, gaming, marketing, product, technology, and operations, partnering across HyperX, HP Gaming, HP Store, Marketing, Category, Sales, and external technology and agency partners.

The goal is simple: build a direct relationship with gamers and turn HyperX.com into a scalable engine for profitable growth, customer insight, and commerce innovation.

Key Responsibilities

• Own the business strategy and operating plan for HyperX.com

• Develop annual and quarterly priorities across revenue, traffic, conversion, customer experience, and profitability

• Establish KPIs and operating rhythms to measure performance and identify growth opportunities

• Serve as the central business owner connecting ecommerce strategy with execution across internal teams and external partners

• Lead onsite merchandising across gaming PCs, displays, headsets, keyboards, mice, microphones, and accessories

• Optimize product discovery, PDP experiences, promotions, bundles, cross-sell, and upselling

• Develop strategies to increase PC-to-peripheral attach and overall basket value

• Partner with marketing teams on SEO, demand generation, lifecycle marketing, creator content, and campaign activation

• Champion a gamer-first shopping experience from discovery through purchase and post-purchase engagement

• Translate gamer needs and behaviors into improvements across navigation, search, product education, checkout, and support experiences

• Integrate community, creator, product-review, and educational content into the buying journey

• Coordinate HyperX.com ecommerce execution across supported countries and regions

• Partner closely with HP Store teams on commerce integration, transactions, fulfillment, and local-market requirements

• Develop scalable global processes while enabling appropriate localization for merchandising, content, promotions, and customer needs

• Manage ecommerce platform requirements, agency relationships, operational issues, and site releases

• Identify and develop new commerce models that allow HyperX to meet gamers wherever they discover and buy products

• Advance opportunities across social commerce, creator-led commerce, livestream shopping, AI-assisted shopping, and agentic commerce

• Partner with product and technology teams to develop personalized product discovery and shopping experiences

• Build dashboards and reporting, such as monitoring traffic, conversion, attach, revenue, acquisition efficiency, and customer engagement/retention, and translate site behavior into actionable business decisions

• Develop business cases and forecasts for new capabilities, campaigns, markets, and technology investments

• Turn customer behavior and experimentation results into recommendations for HyperX product, marketing, and commercial teams

• Communicate ecommerce performance, opportunities, risks, and priorities to senior leadership

Qualifications

Required

• 7+ years of experience in ecommerce, digital commerce, D2C/D2G, digital product management, growth, or related disciplines.

• Experience managing a meaningful ecommerce business, digital storefront, or customer journey.

• Strong understanding of ecommerce fundamentals including merchandising, conversion optimization, promotions, analytics, SEO, and customer acquisition.

• Experience working with modern ecommerce platforms such as Shopify, TikTok Shop, or comparable enterprise commerce platforms.

• Strong analytical and financial skills with the ability to translate data into commercial decisions.

• Demonstrated experience leading complex, cross-functional initiatives.

• Strong executive communication and stakeholder-management skills.

• Bachelor's degree or equivalent practical experience.

Preferred

• Experience in gaming & consumer electronics ecommerce

• Experience operating ecommerce across multiple countries or regions.

• Understanding of social commerce and creator/affiliate commerce.

• Experience with experimentation, personalization, CRM/lifecycle marketing, and ecommerce analytics.

• Exposure to AI-powered shopping experiences or agentic commerce.

• Passion for gaming and a strong understanding of gamer culture, communities, creators, and purchase behavior.

The pay range for this role is $147,050 to $230,850 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

25%

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"