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Full-Time

Specialist

Strategy & Analytics

Confirmed live in the last 24 hours

Influential

Influential

201-500 employees

AI-driven influencer marketing platform

Data & Analytics
AI & Machine Learning
Consumer Goods

Compensation Overview

$70k - $90kAnnually

Mid

Remote in USA

Remote company - work from home!

Category
Strategy Development
Strategy Research
Business & Strategy
Required Skills
Communications
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Bachelor’s degree or equivalent experience
  • 3+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles
  • Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite
  • Expertise in media planning / syndicated research tools such as YouGov, GWI, Helixa, and Simmons
  • Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
  • Experience with survey design and quantitative survey analysis for audience segmentation and insights
  • Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
  • A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders
  • Ability to set up efficient and effective processes and manage and meet deadlines
  • Proven success developing and implementing new, innovative ideas
  • A customer-centric, analytical and ROI based approach to all decision making
  • Demonstrated success in leveraging data and insights to inform business decisions and achieve broad buy-in of strategic initiatives
  • Proven ability to successfully work with and guide senior-level clients and internal portfolio teams
  • Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing
  • Strong presentation skills and the ability to articulate and apply strategic thinking
  • Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
  • Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube
  • Stay up to date on the latest trends and innovations in the social realm
  • Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists
Responsibilities
  • Partner with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts
  • Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
  • Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
  • Ensure account media plan, messaging and measurement approach aligns with the account strategy and client’s business goals
  • Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client’s KPIs to achieve successful business outcomes
  • Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success
  • Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions and execution leads that outlines short and long term strategies with tactical plans for driving business growth
  • Leads the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and effective influencer partnerships, aiming to enhance marketing strategies for its clients.

Company Stage

Series B

Total Funding

$54.1M

Headquarters

Las Vegas, Nevada

Founded

2013

Growth & Insights
Headcount

6 month growth

11%

1 year growth

20%

2 year growth

27%
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Simplify's Take

What believers are saying

  • Influential's partnerships, such as with UniComm Media Group, expand its reach and effectiveness in niche markets like the Hispanic audience.
  • The company's focus on advanced metrics and AI-driven insights provides brands with unparalleled value, potentially leading to higher client retention and satisfaction.
  • Influential's leadership in AI-driven influencer marketing positions it well for future growth as AI continues to evolve and integrate into digital marketing strategies.

What critics are saying

  • The rapid advancement of AI tools could disrupt the influencer marketing space, potentially reducing the need for traditional influencer work.
  • The competitive landscape in digital marketing is fierce, with new entrants and existing giants like Snapchat introducing features that could erode Influential's market share.

What makes Influential unique

  • Influential leverages advanced AI to focus on sophisticated metrics like sales lift and ROAS, setting it apart from competitors who rely on basic social media metrics.
  • The platform's ability to precisely match brands with influencers using AI ensures highly targeted and effective marketing campaigns, unlike more generic influencer platforms.
  • Influential's comprehensive suite of services, including campaign strategy and performance analytics, offers a one-stop solution for brands, differentiating it from competitors who may only offer piecemeal services.