Marketing Manager - Sparkling

Job Description Summary:

At The Coca‑Cola Company, we believe that great brands ignite joy, connection, and possibility. As we continue to lead beverage innovation globally, our Sparkling portfolio stands at the center of our mission to refresh the world and make a difference. In Vietnam, Cambodia and Laos, this portfolio represents the vibrant personality of our business—celebrating local tastes and elevating moments of enjoyment through fresh, bold, and sustainable experiences.

We are seeking a Marketing Manager, Sparkling who blends creativity, commercial acumen, and consumer insight to shape how our brands connect with millions across Vietnam. Reporting to the Senior Marketing Director, Vietnam, this role plays a pivotal part in bringing our sparkling brands to life—translating global inspiration into locally relevant marketing programs that drive growth, authenticity, and cultural resonance.

You will collaborate closely with bottling partners, regional marketing teams, customer and commercial functions, and agency partners to design and execute campaigns that celebrate the joy of refreshment. This role offers the opportunity to help define how Coca‑Cola’s sparkling flavour brands engage diverse audiences and inspire meaningful moments, making every sip an expression of optimism and connection.

What You’ll Do for Us

• Develop and implement integrated marketing programs that strengthen the Sparkling portfolio, ensuring creative consistency and cultural relevance within Vietnam’s market.
• Partner with bottlers to align marketing strategies and investment priorities across categories, including innovation, campaigns, and annual activity calendars.
• Activate consumer‑focused campaigns at the local level, coordinating point‑of‑sale assets, promotions, experiential events, and digital amplification.
• Adapt global and regional brand plans for local consumer preferences, providing market intelligence, insight, and activation excellence across all touchpoints.
• Collaborate with Franchise and Customer teams to deliver marketing initiatives that support the shopper agenda and build sustained system growth.
• Provide input on market‑level innovation projects, guiding concepts from development through execution with a deep understanding of local consumer occasions.
• Manage campaign localization and real‑time amplification for Integrated Marketing Experience (IMX) programs across digital, on‑premise, and retail channels.
• Foster strong relationships with bottlers and external partners to ensure alignment, agility, and shared success in marketing delivery.
• Use analytics and performance measurement tools to monitor effectiveness, optimize campaigns, and inform future planning.
• Represent the voice of the consumers in regional discussions, helping shape sparkling flavour innovations and experiences that inspire everyday delight.
• The job focuses on Vietnam market ~90%, with 10% on Cambodia and Laos

Requirements & Qualifications

• Education: Bachelor’s degree in Marketing, Business, or related discipline, or equivalent experience.
• Experience: Minimum 5 years of experience in marketing activation or brand management within consumer products, beverages, or FMCG.
• Strong track record of executing integrated campaigns across digital, retail, and experiential channels.
• Solid commercial and financial understanding with ability to evaluate marketing investments and outcomes.
• Skilled in relationship management with bottlers, customers, and agency partners.
• Experience working in cross‑functional, multicultural, and fast‑paced environments.
• Strong communicator with planning, analytical, and organizational proficiency.
• Demonstrated ability to think with creativity and agility, balancing bold ideas with implementation discipline.
• Deep understanding of consumer insight and market dynamics relevant to beverage categories.
• Growth‑focused mindset with passion for continuously learning and improving brand impact through innovation and collaboration.

What We’ll Do for You

• Provide the platform and resources to create meaningful consumer experiences through one of Coca‑Cola’s most dynamic and loved brand portfolios.
• Offer continuous learning opportunities and exposure to global best practices in marketing excellence, innovation, and consumer engagement.
• Facilitate collaboration across the Coca‑Cola System and with external partners to unlock new flavor experiences and market growth.
• Empower you to transform insight into action, translating global inspiration into local success stories that build connection and shared value in Vietnam.

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

Skills:

Location(s):

Vietnam

City/Cities:

Ho Chi Minh City

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 19, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.