Full-Time

Vice President

Business Development, Retail

Confirmed live in the last 24 hours

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$194.5k - $356.6kAnnually

+ Stock-based Compensation + Sales-based Incentives

Senior, Expert

New York, NY, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
Business Development
Business & Strategy
Requirements
  • 15+ years experience creating and building differentiated relationships with retailers
  • A wealth of experience in a platform-oriented business development or solution-selling role, ideally within the AdTech or MarTech industries
  • An extensive record of delivery at a programmatic agency, client-side investment team, DSP, SSP, online publisher, ad network, or other online advertising role
  • Working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand-side media investment and activation
  • A proven track record of working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals
  • Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership
  • Directly managing a partnerships or sales team
Responsibilities
  • Take North America responsibility for representing The Trade Desk’s growing retail category, including ownership of The Trade Desk’s most strategic partnerships with retailers – liaising with C-Level stakeholders at both retail brand marketing organization, and their affiliated retail media, data and measurement business units
  • Oversee an existing team of high-performing and experienced sales leaders –ten members currently
  • Attract, develop, and retain talent to build and mentor a diverse team with the capabilities needed to achieve current and future growth objectives
  • Work directly with existing platform solutions clients and consult on the development of GTM strategies for their product offerings built on top of TTD’s platform
  • Collaborate with our data partnerships team to create a total solution that will drive data revenue
  • Act as executive sponsor of strategic partnerships
  • Develop a deep technical understanding of The Trade Desk platform, competitive positioning, and an informed view of the value chain within programmatic advertising
  • Partner with high-level executives as part of a small, tight-knit business development team aligned towards growth of the retail business as a whole
  • Create and drive a strategic plan to achieve revenue goals through existing business growth
  • Work cross-functionally with The Trade Desk’s client services, data partnerships, marketing, and product/engineering teams to guide product roadmap prioritization and successful customer integrations
  • Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.)

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This transparency allows clients to see how their ads perform and make informed decisions on their ad spending. The company's goal is to empower advertisers with the tools they need to optimize their digital advertising efforts and achieve better results.

Company Stage

IPO

Total Funding

$80.3M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

31%

2 year growth

32%
Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of privacy-centric advertising solutions creates opportunities for innovation in ad targeting.
  • Increasing AI adoption enhances ad targeting and personalization for improved campaign performance.
  • The growth of retail media networks presents new partnership opportunities for The Trade Desk.

What critics are saying

  • Developing Ventura may face competition from established players like Roku and Vizio.
  • Spotify's expansion in automated ad options could increase competition in digital advertising.
  • Integration with Evidnt may pose data privacy and compliance challenges.

What makes The Trade Desk unique

  • The Trade Desk offers a self-service platform for data-driven digital advertising campaigns.
  • It provides transparency in measurement and reporting for optimized ad spend.
  • The company is developing Ventura, a new smart TV operating system.

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