Full-Time

Vice President

Business Development, Retail

Confirmed live in the last 24 hours

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$194.5k - $356.6kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Expert

New York, NY, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
Business Development
Business & Strategy
Requirements
  • 15+ years experience creating and building differentiated relationships with retailers
  • A wealth of experience in a platform-oriented business development or solution-selling role, ideally within the AdTech or MarTech industries
  • An extensive record of delivery at a programmatic agency, client-side investment team, DSP, SSP, online publisher, ad network, or other online advertising role
  • Working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand-side media investment and activation
Responsibilities
  • Take North America responsibility for representing The Trade Desk’s growing retail category, including ownership of The Trade Desk’s most strategic partnerships with retailers – liaising with C-Level stakeholders at both retail brand marketing organization, and their affiliated retail media, data and measurement business units
  • Oversee an existing team of high-performing and experienced sales leaders –ten members currently
  • Attract, develop, and retain talent to build and mentor a diverse team with the capabilities needed to achieve current and future growth objectives
  • Work directly with existing platform solutions clients and consult on the development of GTM strategies for their product offerings built on top of TTD’s platform
  • Collaborate with our data partnerships team to create a total solution that will drive data revenue
  • Act as executive sponsor of strategic partnerships
  • Develop a deep technical understanding of The Trade Desk platform, competitive positioning, and an informed view of the value chain within programmatic advertising
  • Partner with high-level executives as part of a small, tight-knit business development team aligned towards growth of the retail business as a whole
  • Create and drive a strategic plan to achieve revenue goals through existing business growth
  • Work cross-functionally with The Trade Desk’s client services, data partnerships, marketing, and product/engineering teams to guide product roadmap prioritization and successful customer integrations
  • Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.)

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This transparency allows clients to make informed decisions about their ad spending and improve campaign performance. The company's goal is to empower advertisers with the tools and insights needed to optimize their digital advertising efforts effectively.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

15%

2 year growth

31%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Trade Desk's innovative technologies like UID2 and OpenPath position it as a leader in the evolving digital advertising ecosystem.
  • Strategic partnerships with major players like Fox and LG Ad Solutions expand The Trade Desk's reach and influence in the market.
  • The company's focus on privacy-conscious solutions aligns with global regulatory trends, potentially attracting more clients concerned with data privacy.

What critics are saying

  • The competitive landscape includes giants like Google and Amazon, which could impact The Trade Desk's market share.
  • The reliance on partnerships for technology integration may pose risks if these partnerships falter or if partners develop competing solutions.

What makes The Trade Desk unique

  • The Trade Desk's Unified ID 2.0 (UID2) offers a privacy-conscious alternative to third-party cookies, setting it apart in the digital advertising landscape.
  • Their platform's transparency in measurement and reporting provides clients with unparalleled insights into campaign performance, unlike many competitors.
  • The Trade Desk's extensive partnerships, such as with Fox and Hightouch, enhance its capabilities in audience targeting and campaign measurement across multiple channels.

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