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Cybit

Managed cloud and cybersecurity services

Digital Growth Lead

SEO MarketingConfirmed live in the last 24 hours
Full-time£45k /yr

About the Job

Requirements

  • Highly proficient in WordPress, including site structure, performance, plugins, and optimization.
  • Have a solid understanding of HTML, CSS, and general front-end behavior.
  • Be able to independently troubleshoot and improve site performance.
  • Understand how technical decisions affect search visibility, user experience, and conversion.
  • Be confident managing integrations with customer relationship management and marketing platforms such as HubSpot.
  • Be comfortable discussing conversion rates and buyer journeys as well as technical optimization.
  • Have experience in website development, search engine optimization, and conversion optimization.
  • Use data to turn insight into action.
  • Be focused on user journeys and outcomes rather than only platforms and features.
  • Be able to recommend suitable solutions for the business.
  • Be curious about artificial intelligence, its effect on search and buyer behavior, and willing to experiment with new approaches.
  • Be comfortable using tools to understand user behavior and improve performance, such as Google Analytics 4, Google Search Console, heatmapping and user behavior tools such as Hotjar or Microsoft Clarity, conversion tracking, and funnel analysis.
  • Have a strong understanding of technical search engine optimization fundamentals.
  • Have experience improving site structure and internal linking, metadata and indexing, and page performance.
  • Be familiar with structured content and schema markup, such as Schema.org.
  • Understand how content clarity, structure, and authority influence AI-driven search and answer engines.
  • Recognize the shift in search from keywords and rankings toward understanding, summarization, and recommendation.
  • Be able to assess the suitability of different platforms and make recommendations.

Responsibilities

  • Position and optimize the website as a growth engine that clearly communicates Cybit’s value and differentiation.
  • Optimize landing pages, site structure, and user journeys to improve engagement and conversion.
  • Assess Cybit’s visibility in AI-generated answers, identify competitor advantages, and address gaps.
  • Map how buyers use AI and search to find solutions and suppliers.
  • Optimize content for AI discovery, citation, and user experience.
  • Strengthen technical search engine optimization foundations to improve performance and discoverability.
  • Increase visibility beyond branded search through problem- and solution-led content.
  • Build scalable content structures that support long-term growth.
  • Own and optimize the end-to-end user journey through data-driven testing and refinement.
  • Increase visitor-to-lead conversion through effective user experience and calls to action.
  • Create clear, buyer-focused content that simplifies complex solutions.
  • Drive engagement and conversion through effective content pathways and calls to action.
  • Manage website integrations with HubSpot, Lead Forensics, Sales Navigator, Zoom Webinar, customer relationship management systems, and other identified tools.
  • Ensure seamless lead capture and accurate data flow, and deliver visitor insight, reporting, and campaign tracking.
  • Drive qualified non-branded traffic, leads, and pipeline.
  • Report on commercial impact, not just channel metrics.
  • Own and execute a digital strategy and roadmap focused on innovation, performance, and return on investment.

Desired Qualifications

  • Experience with Webflow for agile, high-performance, design-led marketing websites.
  • Experience with HubSpot CMS for alignment between the website, customer relationship management, automation, and lead generation.
  • Experience with headless content management systems such as Contentful or Sanity, including scalable, API-driven architectures.
  • Familiarity with modern front-end approaches such as React or Next.js.
  • Experience with A/B testing or structured optimization approaches.

About the Company

Cybit

Managed cloud and cybersecurity services

Cybit is a United Kingdom technology services company. The company provides managed IT, cloud infrastructure, cybersecurity, data, networking, and business application support. It serves businesses and public organizations managing complex digital infrastructure and security requirements. Its operating model centers on managed-service and consulting teams working across monitoring, projects, support, and technology strategy. Teams work across cloud, cybersecurity, data, networking, service desk, consulting, sales, and account management. The business combines technical knowledge, practical execution, and ongoing support across the markets it serves.

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