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Taskrabbit

On-demand marketplace for household tasks

Marketing Lead

Marketing Generalist & ManagementConfirmed live in the last 24 hours
ContractLondon, UK

About the Job

Requirements

  • At least 5 years of experience in marketing, strategy, operations, or marketplace roles.
  • Apply funnel optimization, lifetime value/customer acquisition cost metrics, and supply/demand modeling to business decisions.
  • Experience building and implementing repeatable go-to-market strategies, local activations, and brand moments.
  • Present to senior stakeholders and large groups, and manage external partners or agencies.
  • Work effectively with data and operate at pace in an entrepreneurial, fast-changing environment.
  • Be willing to engage with tasker/supply-side operations, including seasonal supply planning, as well as demand-side marketing.
  • Work autonomously while coordinating across central and local cross-functional teams, including marketing, brand, public relations, partnerships, and Tasker Success.

Responsibilities

  • Own the UK's top-of-funnel marketing strategy across paid, owned, and earned channels; set country-level priorities, translate growth targets into a locally relevant plan, and drive independent go-to-market initiatives with a dedicated local budget.
  • Partner with central channel leads in search engine marketing, search engine optimization, customer relationship management, social, public relations, and partner marketing to adapt global strategy and assets for the UK market and provide timely local input.
  • Conduct market analysis to understand local dynamics, the competitive landscape, and tasker/client behavior, and translate insights into opportunities that sharpen commercial strategy and metro-level priorities.
  • Partner with the UK Senior Country Manager to develop and execute local go-to-market initiatives that drive demand and client retention.
  • Orchestrate large-scale metro activations and brand moments in collaboration with cross-functional teams.
  • Support Tasker Operations with strategic development and execution of supply-side initiatives.

Desired Qualifications

  • An understanding of the dynamics underlying a two-sided marketplace.
  • Experience working for a global brand.
  • Startup or marketplace platform experience is a plus.

About the Company

Taskrabbit

On-demand marketplace for household tasks

What Taskrabbit does: It is a platform that connects clients (homeowners, renters, and small businesses) with Taskers who can perform household and personal tasks, such as cleaning, assembly, repairs, errands, and more. How its product works: Clients post tasks on the website or mobile app, Taskers bid on those tasks with competitive rates, and the platform takes a service fee on each completed task. The service emphasizes same-day assistance and offers a Happiness Pledge to guarantee customer satisfaction. How it differs from competitors: It operates as a bid-based marketplace focused on on-demand home services, with a built-in customer satisfaction guarantee and a mobile-first experience that makes it easy to find and hire help quickly. What the company’s goal is: To provide a reliable, efficient way for people to get skilled help for a wide range of tasks, aligning revenue with successful, satisfactory matches for both clients and Taskers.

Company size
1,001-5,000
Company stage
Series C
Total funding
$37.7M
Headquarters
San Francisco, CA
Founded
2008

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