Full-Time

Copywriter

Posted on 6/20/2024

Cirkul

Cirkul

201-500 employees

Customizable hydration system with flavor cartridges

Food & Agriculture
Consumer Goods

Senior

Tampa, FL, USA

Category
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
Communications
Journalism
Marketing
Requirements
  • 5+ years of professional copywriting experience with a portfolio (in advertising or marketing communications) – strong digital experience a must.
  • Bachelor's degree in English, Journalism, Business Writing, Advertising or related discipline, required.
  • Basic familiarity with digital channels including email marketing and social media.
  • Strong writing and editorial skills.
  • Excellent communication and language skills.
  • Extremely detail-oriented.
  • Ability to successfully organize, prioritize and manage multiple projects in a deadline-driven environment is a must.
  • Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative environment.
  • Proven ability to turn around large projects quickly and accurately.
  • Ability to understand complex information and translate it into effective copy.
Responsibilities
  • Works with the Director of Brand Voice and department team to develop concepts for content creation and copywriting for our brands.
  • Write, revise, edit, and proofread all copy for the website, packaging, social media, and other communication projects.
  • Can effectively concept and create unique brand ideas and names for future brand projects.
  • Reviews the work of project teams, taking consistency of design and messaging, strategic accuracy, and adherence to the goals and brand guidelines.
  • Delivers products in a timely fashion to meet set deadlines.
  • Works collaboratively with teammates on their projects and helps manage them to completion.
  • Oversee and prioritize work to ensure deliverables are met.
  • Create and maintain the voice of Cirkul ensuring consistency of messaging across all platforms with a high level of attention to detail.

Cirkul offers a hydration system that allows users to personalize their water with various flavors and intensity levels. The system includes a reusable bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges feature over 100 options to suit different tastes. Cirkul targets health-conscious individuals, families, and children, aiming to increase water consumption by making it more appealing. Unlike competitors, Cirkul focuses on customization and convenience, providing a subscription model for regular delivery of products. The company's goal is to encourage healthier hydration habits by transforming plain water into a fun and flavorful experience.

Company Stage

Series C

Total Funding

$108.4M

Headquarters

Tampa, Florida

Founded

2016

Growth & Insights
Headcount

6 month growth

8%

1 year growth

34%

2 year growth

196%
Simplify Jobs

Simplify's Take

What believers are saying

  • Cirkul raised $70 million in Series C funding, boosting growth and innovation.
  • Expansion into eight new beverage brands broadens market reach and consumer appeal.
  • Recognition as a fast-growing CPG company highlights strong market presence and potential.

What critics are saying

  • Increased competition from established brands threatens Cirkul's market share.
  • Consumer backlash against single-use plastic cartridges could impact brand image.
  • Supply chain disruptions may lead to product shortages and customer dissatisfaction.

What makes Cirkul unique

  • Cirkul offers a unique hydration system with customizable flavors and intensity levels.
  • The company uses patented flavor cartridges and reusable BPA-free bottles.
  • Cirkul's partnership with USA Swimming enhances its credibility in the sports community.

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