Full-Time
Copywriter
Posted on 6/20/2024
Cirkul
201-500 employees
Customizable hydration system with flavor cartridges
Senior
Tampa, FL, USA
- 5+ years of professional copywriting experience with a portfolio (in advertising or marketing communications) – strong digital experience a must.
- Bachelor's degree in English, Journalism, Business Writing, Advertising or related discipline, required.
- Basic familiarity with digital channels including email marketing and social media.
- Strong writing and editorial skills.
- Excellent communication and language skills.
- Extremely detail-oriented.
- Ability to successfully organize, prioritize and manage multiple projects in a deadline-driven environment is a must.
- Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative environment.
- Proven ability to turn around large projects quickly and accurately.
- Ability to understand complex information and translate it into effective copy.
- Works with the Director of Brand Voice and department team to develop concepts for content creation and copywriting for our brands.
- Write, revise, edit, and proofread all copy for the website, packaging, social media, and other communication projects.
- Can effectively concept and create unique brand ideas and names for future brand projects.
- Reviews the work of project teams, taking consistency of design and messaging, strategic accuracy, and adherence to the goals and brand guidelines.
- Delivers products in a timely fashion to meet set deadlines.
- Works collaboratively with teammates on their projects and helps manage them to completion.
- Oversee and prioritize work to ensure deliverables are met.
- Create and maintain the voice of Cirkul ensuring consistency of messaging across all platforms with a high level of attention to detail.
Cirkul offers a hydration system that allows users to personalize their water with various flavors and intensity levels. The system includes a reusable water bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges offer over 100 options to suit different tastes. Cirkul targets health-conscious individuals, families, and children, aiming to increase water consumption by making it more appealing. Unlike competitors, Cirkul focuses on customization and convenience, providing a subscription model for regular delivery of products. The company's goal is to encourage healthier hydration habits by transforming plain water into a fun and flavorful experience.
Company Stage
Series C
Total Funding
$111.7M
Headquarters
Tampa, Florida
Founded
2016
6 month growth
↑ 19%1 year growth
↑ 40%2 year growth
↑ 243%
Simplify's Take
What believers are saying
- Cirkul's recent $70M Series C funding round and $1.07 billion valuation highlight its strong growth potential and market confidence.
- Partnership with USA Swimming as the Official Hydration Supplier enhances brand credibility and visibility in the sports community.
- Expansion into new beverage brands diversifies its product portfolio, potentially attracting a wider customer base and increasing market share.
What critics are saying
- The competitive landscape in the beverage industry is intense, requiring continuous innovation to maintain market position.
- Reliance on flavor cartridges may limit appeal to consumers who prefer traditional bottled beverages or other hydration solutions.
What makes Cirkul unique
- Cirkul's unique hydration system with customizable flavor cartridges sets it apart from traditional bottled water and flavoring options.
- The company's focus on health-conscious, family-friendly products appeals to a broad demographic, unlike competitors who may target niche markets.
- Cirkul's subscription model ensures a steady stream of recurring revenue, providing financial stability and customer retention.
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