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Full-Time

Senior Content Designer

Confirmed live in the last 24 hours

Ethos Life

Ethos Life

501-1,000 employees

Online life insurance with no medical exams

Data & Analytics
Hardware
Fintech
AI & Machine Learning
Financial Services
Biotechnology

Compensation Overview

$113k - $189kAnnually

+ Bonus + Equity + Benefits

Senior, Expert

Remote in USA

Category
Content Strategy
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
Figma
Data Analysis
Requirements
  • At least 5 years of content design experience, with at least 3 years designing content for direct-to-consumer products
  • Worked on language for products that has driven quantifiable metrics such as conversions and revenue per user
  • Experience working autonomously in a fast-paced environment and juggling multiple projects every sprint.
  • Experience with writing both functional and emotional language to drive clarity, motivation
  • Experience writing for complex products (especially in financial services) strongly preferred
  • Experience working with design tools such as Figma
Responsibilities
  • Lead content design for several product teams. Partner with our PM, UX Design, and Research leads on our most important initiatives, helping take products from conception to launch. You will be deeply involved in product initiatives from the start.
  • Know your customers. Understand what experiments have and haven’t worked in the past, and what we’ve learned from past user conversations. Conduct content discovery, including inventories, audits, and competitive research. Collaborate on card sorts, user surveys, interviews, and workshops. Become an expert on the end-to-end Ethos life insurance purchase journey, individual features and their functionality, and existing content on the site.
  • Design, write, edit and test clear, compelling in-product language to help users and teams meet their goals. This includes content on landing pages, onboarding flow, checkout, and post-purchase experiences, and overall site navigation. You’ll contribute language that is not only functional (helping demystify complex life insurance concepts), but also emotional (motivating users to confront the risks their loved ones face, and purchase insurance.) You’ll also ensure every microinteraction with the user is highly polished (e.g. tooltips, error states, navigation labels)
  • Craft a great end-to-end story for our users. You’ll ensure consistency in tone and voice across every consumer touchpoint, and seamless transitions from one step in the user journey to the next.
  • Collaborate closely with UX design on information hierarchy for complex features, helping convey the most important messages to users (especially on mobile devices).
  • Test, evaluate, and improve your content. Use analytics, customer success data, and methods like A/B testing, readability testing, usability testing, and navigation model testing.
  • Level up the content design craft at Ethos. Create, contribute to, and evolve our standards, guidelines, methods, tools, and product review sessions.

Ethos Life provides life insurance solutions through a fully online platform, making it easier for individuals and families to obtain coverage without the need for medical exams. The application process is streamlined, allowing potential clients to receive instant quotes and often get approved within minutes by answering specific health and lifestyle questions. This approach contrasts with traditional life insurance methods, which can be lengthy and cumbersome. Ethos Life sells term and whole life insurance policies through partner carriers and earns commissions on these sales. Additionally, the company offers complimentary estate planning tools, such as free wills, to enhance the customer experience and set itself apart from competitors. The goal of Ethos Life is to provide straightforward and affordable life insurance options while simplifying the overall process for its customers.

Company Stage

Series D

Total Funding

$224.4M

Headquarters

Austin, Texas

Founded

2016

Growth & Insights
Headcount

6 month growth

5%

1 year growth

11%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Ethos Life's tech-driven model allows for quick approvals, making it highly attractive to customers seeking convenience and speed.
  • Partnerships with established entities like Ameritas and AIP Marketing Alliance expand Ethos Life's product range and distribution channels, enhancing market reach.
  • The company's focus on providing affordable rates and a hassle-free experience can attract a broad customer base, driving growth.

What critics are saying

  • Recent layoffs and the departure of key executives like the CFO could indicate internal instability and affect employee morale.
  • The class action lawsuit under Illinois genetic information privacy law could result in legal and financial repercussions.

What makes Ethos Life unique

  • Ethos Life offers a fully online application process, eliminating the need for medical exams, which sets it apart from traditional life insurance providers.
  • The company provides complimentary estate planning tools, such as free wills and estate plans, adding value beyond standard life insurance offerings.
  • Ethos Life's partnership with Ameritas to offer an indexed universal life product exclusively through its platform highlights its innovative approach to product offerings.