Compensation Overview

PandaDoc is looking for an International SEO Manager with a growth mindset and a desire to build an SEO program from scratch.

As an International SEO at PandaDoc, you will orchestrate and deploy an international website strategy to generate new business from SEO and create new opportunities for our sales teams. You’ll contribute to the Demand Gen team’s pipeline targets while working cross-functionally across our Revenue Marketing, Marketing Operations, and Brand, PMM, and International teams to level-up our processes.

As a critical member of our SEO team, you will help evolve our content framework by testing new ways to drive awareness, engagement, and demand from our ICP. You’ll also collaborate directly with our Product Marketing and Localization teams to extend our ICP campaigns to new geos and verticals.

In this role, you will:

• Drive SEO strategy to grow organic traffic, visibility, and pipeline in key markets through on and off-site initiatives
• Conduct audience research in priority markets, in collaboration with our globalization team, in order to understand our priority target personas, use cases, and industry verticals
• Create competitive market assessments based on localized competitors in target regions 
• Conduct detailed keyword research to identify the most relevant and high-intent (‘money’) keywords to target for each of our priority markets, taking into account the company’s products/services, target audience, goals, and competitive landscape.
• Track and report on keyword rankings for ‘money’ keywords over time
• Create a content calendar to create new and optimize existing website content (e.g. blog posts, landing pages, templates) to better align with target keywords and user search intent for each priority market
• Identify and prioritize areas for improvement across the website’s technical infrastructure, content, international linking profile, hreflang and other on-page and off-page factors. 
• Collaborate with our internal UX team to ensure content is presented in a visual format, following brand guidelines as well as geo-specific styling and CTAs to drive conversions through our content
• Monitor, analyze, and report on key SEO performance metrics, such as organic traffic, rankings, conversions, and ROI for each priority market. Use these insights to continuously refine and optimize the international SEO strategy and to evaluate priority markets / initiatives.
• Work closely with internal and external local language / translation services in order to ensure that keyword targeting and copy are relevant and that content is written by a native speaker.
• Collaborate cross-functionally with the content, web development, and marketing teams to ensure a cohesive SEO experience.
• Manage and mentor any junior SEO specialists or interns who support international execution.

Qualifications:

• 5-7 years of experience in SEO, with at least 2 years of international SEO experience, preferably in a B2B or technology-focused environment
• Proven track record of developing and executing successful SEO strategies that drive measurable results
• In-depth knowledge of technical SEO, on-page optimization, international content strategy, link building, and SEO analytics
• Experience working with Translation Management Systems and leveraging SEO best practices for translations and localization of content
• Excellent analytical and problem-solving skills, with the ability to turn data into actionable insights
• Ability to manage outside vendor relationships, in order to stay within a defined budget and deliver quality output
• Strong written and verbal communication skills to present SEO recommendations to stakeholders
• Experience with SEO tools such as Google Search Console, Google Analytics, Google translate API, Ahrefs, Semrush, etc.
• Familiarity with HTML, CSS, and basic web development concepts

The annual OTE is from $140K to $170k (base + bonus combined).

Company Overview: 

PandaDoc empowers more than 40,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.  For more information, please visit https://www.pandadoc.com.

Company Culture: 

We’re known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they’re happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers. 

Check out our LinkedIn to learn more.

Benefits:

Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company’s medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 10 company paid holidays off per year

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

EXTERNAL RECRUITERS

Approval Requirement

The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.

Applications Deadline 8/12