Market Research Analyst

Job Description

About This Job

At NIQ, we are the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and uncovering new pathways to growth. By combining advanced analytics, industry-leading data, and cutting-edge technology, we empower manufacturers and retailers to make confident, data-driven decisions in an increasingly dynamic marketplace.

As part of our Consumer & Behavior Insights (CB&I) team, you will contribute to strategic research initiatives that help some of the world's largest CPG manufacturers and retailers better understand shoppers, consumers, brands, and market dynamics. The team partners closely with clients across North America and other global markets, transforming complex research findings into actionable business recommendations that drive growth.

As a Research Analyst, you will play a key role throughout the entire research lifecycle, supporting both syndicated and custom research studies. This position offers a unique opportunity to combine quantitative analysis, insight generation, storytelling, and client exposure while working across multiple industries, including CPG, retail, restaurant, technology, and durable goods. You will have the opportunity to develop strong consultative skills, influence business decisions through data-driven recommendations, and collaborate with experienced research professionals in a fast-paced, highly visible environment.

Responsibilities

• Support end-to-end quantitative research projects, ensuring high-quality execution from study setup through final delivery.
• Analyze survey-based data and transform findings into clear, actionable insights that address client business objectives.
• Develop reports, presentations, dashboards, and other client-facing deliverables with strong attention to detail and data accuracy.
• Create compelling storylines that connect research findings, market context, and business recommendations.
• Participate in questionnaire reviews, survey testing, and quality control activities to ensure research excellence.
• Collaborate with senior researchers and cross-functional teams to design analyses, interpret results, and shape client recommendations.
• Contribute to syndicated and custom research studies across consumer goods, retail, shopper, and consumer insights topics.
• Engage with internal and external stakeholders, providing project updates and supporting client discussions when needed.
• Ensure the quality and consistency of data, reports, and presentations through rigorous validation and review processes.
• Continuously build expertise in research methodologies, analytical tools, and industry trends while managing multiple projects in a fast-paced environment.

#LI-Hybrid

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Economics, Social Sciences, or a related field.
• Experience in quantitative market research, consumer insights, customer insights, or related analytical roles.
• Strong analytical skills with the ability to interpret data and generate meaningful business insights.
• Desirable experience working with survey-based research and quantitative datasets.
• Proven ability to develop reports, presentations, and executive-ready deliverables.
• Strong storytelling and communication skills, with the ability to translate complex findings into clear recommendations.
• Excellent project management and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Advanced English proficiency (written and spoken), with confidence interacting with North American clients and global stakeholders.

Additional Information

Job ID: R26_0013297|CO

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion