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Red Bull

Manufactures and markets energy drinks

Student Marketer Intern

Field SalesConfirmed live in the last 24 hours
InternshipTübingen, GermanyNo salary listedIn-person

About the Job

Requirements

  • Currently enrolled at a university or college.
  • Fluent in spoken and written German and English.
  • Able to communicate effectively.
  • Actively involved in student life and knowledgeable about the university, city, and region, including lesser-known locations.
  • Creative, entrepreneurial, responsible, and self-motivated.
  • Able to balance part-time work with studies and ideally available occasionally in the evenings and on weekends.
  • Interested in learning and applying new knowledge, particularly in marketing, negotiation, and sales.
  • Well connected with influential groups and individuals on campus.
  • Enthusiastic about the Red Bull brand and product.
  • Hold a valid driver's license.

Responsibilities

  • Represent the brand through daily interactions with consumers and customers.
  • Grow the customer base by offering products, sampling products to increase awareness at suitable times and locations, and competently answering consumer questions.
  • Develop and implement a tailored campus plan to engage students and bring the brand to life on campus.
  • Build and maintain relationships with key people in the region.
  • Promote brand loyalty through authentic content on personal social media accounts.
  • Participate in Red Bull events and sponsored events to create memorable consumer brand experiences.
  • Deliver high-quality work with attention to detail.
  • Collaborate with the team and exchange ideas online and offline.
  • Plan and report activities promptly and in detail through the designated online platform.
  • Contribute regional insights on trends and opportunities to the development of Red Bull's media business.
  • Build relationships with regional sales representatives and support Red Bull product availability and visibility in the marketplace.
  • Work with sales to create new distribution points on and beyond the university campus.
  • Use relevant World of Red Bull resources to keep the brand visible to customers.
  • Ensure defined in-store standards are implemented correctly.

Desired Qualifications

  • Occasionally available in the evenings and on weekends.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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