Global Digital Marketing Director

Salary Range: 105000 to 120000 (Currency: USD) (Pay period: per-year-salary)

ROLE & RESPONSIBILITIES:

Strategy, scale and growth
• Design and execute comprehensive digital marketing strategies that drive awareness, engagement, and conversion across all digital platforms.
• Own and evolve a multi-year digital marketing roadmap aligned with organizational priorities and fundraising goals; translate it into annual priorities, investments, and measurable outcomes.
• Ensure brand alignment and standards across Global website and US Office child sites
• Identify scalable growth opportunities across existing and emerging channels, audiences, partnerships, and technologies; prioritize based on impact, feasibility, and capacity.
• Guide integrated acquisition, engagement, and conversion strategies while ensuring channel experts have the authority and clarity to execute effectively.
• Manage assigned digital marketing budgets, agency and vendor relationships, and resource allocation; evaluate effectiveness and return on investment.
Supporter lifecycle and fundraising performance
• Oversee the execution of digital fundraising roadmaps across email marketing, SMS/text-to-give, paid media, and social channels.
• Craft digital strategies that connect awareness, lead acquisition, nurturing, first donation, recurring giving, retention, and reactivation.
• Partner with marketing and content teams to craft compelling impact stories that convert digital traffic into recurring or one-time gifts, and strengthen donor journeys and audience segmentation.
• Set shared goals and improvement plans for new donors, qualified leads, online revenue, lead-to-donor conversion, and other agreed outcomes.
• Guide rapid, coordinated digital responses to humanitarian emergencies and major campaigns.
Digital experience, platforms and innovation
• Guide the strategic direction for website experience, search visibility, accessibility, and conversion rate optimization, with execution led by appropriate specialists.
• Define marketing requirements and priorities for donation experiences, marketing automation, and platform improvements in partnership with technology and CRM owners.
• Evaluate responsible uses of AI and emerging technologies to improve discoverability, efficiency, personalization, and performance.
• Promote responsible supporter-data practices and collaborate with designated teams on privacy, security, and compliance.
Measurement, experimentation and operational excellence
• Own the digital measurement framework, including KPIs, campaign tracking standards, attribution approaches, dashboards, and executive reporting.
• Report on real-time campaign performance, donor acquisition cost (CAC), retention and upgrade rates, andA/B split tests
• Use audience and performance insights to guide investment decisions, uncover friction in supporter journeys, and improve results.
• Build a disciplined experimentation program with clear hypotheses, prioritization, documented learnings, and repeatable optimization practices.
• Stay ahead of emerging digital trends, technologies, and consumer behaviors to keep the brand relevant and competitive.
• Strengthen scalable workflows, documentation, quality assurance, and cross-training to reduce operational risk and improve consistency.
People leadership and organizational influence
• Lead, coach, and develop an established multidisciplinary team of digital marketing experts; establish clear goals, decision rights, and accountability.
• Build leadership capacity, delegate ownership, and create a culture of trust, collaboration, innovation, and continuous improvement.
• Assess team structure, skills, and capacity as organizational needs evolve; support succession planning and professional development.
• Advise senior leaders and collaborate with Fundraising, Content, Technology, and local-office stakeholders on integrated priorities, change management, and shared outcomes.

This role is responsible for supervising others and includes responsibilities consistent with supervising employees including but not limited to monitoring daily work activities, tracking and approving timesheets including approving time off, monitoring performance including entering goals, progress check-ins, and weekly or bi-weekly check-ins, documenting performance concerns, entering staff promotions, transitions, and separations in HRIS within required time frame. Managers at World Relief are also considered spiritual leaders and are expected to lead staff in a manner consistent with our Christian values including but not limited to praying with staff, leading devotionals, and fostering a Christian environment in interactions with staff throughout World Relief. 

JOB REQUIREMENTS:

• Mature and personal Christian faith
• Committed to the mission, vision, and values of World Relief
• Desire to serve and empower the Church to impact vulnerable communities
• Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Association of Evangelicals' For the Health of The Nation document
• 10+ years of progressive digital marketing experience, including substantial strategic leadership responsibility.
• Demonstrated success leading and developing specialized teams and delivering measurable audience or revenue growth.
• Experience with marketing analytics, automation, CRM-connected journeys, and digital marketing technology ecosystems.

PREFERRED QUALIFICATIONS:

• Nonprofit fundraising experience preferred; bachelor’s degree or equivalent relevant experience preferred.