Senior Digital Specialist

Position Overview

We're looking for a Senior Digital Specialist ready to take media activation global with ZURU Edge. You'll drive excellence across our global media buying for ZURU Edge brands, managing campaign execution and operations across a portion of our five key verticals: baby, beauty, home care & wellness, pet and confectionery. You'll deliver efficient, effective results for our brand marketing teams across TikTok, YouTube, Meta, The Trade Desk and emerging platforms like retail media and programmatic DOOH, in markets including the United States, the United Kingdom and New Zealand.

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

Position Impact

This role plays a critical part in shaping ZURU Edge's media buying strategy, test-and-learn agenda and innovation roadmap. You'll help build the pathway for a best-in-class media team, developing new processes, platforms and buying strategies, and working closely with tech partners, insights teams and inventory suppliers. Our media, marketing and data teams are all in-house, so you'll partner with the Media Planning, Data & Analytics and Brand Marketing teams to make sure every campaign ladders up to business objectives, and learn about every part of the business along the way.

How you'll help us grow

• Own and maintain the media buying strategy for a portion of ZURU Edge brands, working collaboratively across the Media Buying team in our Auckland and India offices

• Create, execute and optimise digital paid media campaigns with a heavy focus on test-and-learn, working with our India team to ensure flawless setup, pacing and delivery globally

• Drive campaign execution against key performance metrics across Facebook, Instagram, Google, TikTok, Walmart, Target, The Trade Desk and other relevant platforms

• Present and report campaign performance to brand teams with the Media Planning team, cross-pollinating key learnings across the ZURU business

• Help develop and implement new processes, platforms and buying strategies for a best-in-class media team

• Challenge current ways of working to drive new platform, process and technology adoption

• Grow relationships collaboratively and progressively with tech partners and inventory suppliers

What Helps You Win Here

• 4+ years in digital marketing or media, with strong foundations in media buying, activation or programmatic, and you're ready to level up your career

• Experience with Facebook Business Manager, The Trade Desk, Google ad products and TikTok Ads Manager is optimal, with experience in at least one essential

• Strong presentation skills and the ability to manage multiple stakeholders, sharing opinions in a productive way

• Organised and detail-driven: you take initiative, prioritise well and manage multiple tasks and projects at once

• Open to listening, learning and adapting, and willing to take responsibility and accountability for the work of the team

Think you’ve got what it takes? Apply now and tell us your story.

Who thrives at ZURU

This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.

How we work

Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.

ZURU – Reimagining tomorrow 🚀

#LI-JK1

We are actively reviewing applications for this role. If your background and experience align with what we are looking for, our Talent team will reach out directly.

A note to recruitment agencies: Kindly do not send unsolicited CVs. Any candidate submissions made without a signed agreement and prior written request from our Talent team will not be considered, and no agency representation or fee entitlement will apply. Thank you.

ZURU may use AI tools to help screen, assess or select applicants.