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Red Bull

Manufactures and markets energy drinks

Manager – Trade Events

Project ManagementConfirmed live in the last 24 hours
Full-timeSanta Monica, CA, USAIn-person

About the Job

Requirements

  • At least 4 years of experience with trade shows, events, and hospitality event management.
  • Experience with and knowledge of the on-premise consumer packaged goods industry.
  • Production and project management experience.
  • Supplier and vendor negotiation and management experience.
  • Strong planning, prioritization, and project management competencies.
  • Ability to multitask and work in a fast-paced environment.
  • Strong interpersonal skills that facilitate cross-department networking.
  • Conscientiousness, attention to detail, and self-starting ability.
  • Exceptional communication skills, including presentation and collaboration abilities.
  • Strong conceptual thinking and design critique skills.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Flexibility and ability to adjust to changes in deadlines.
  • Experience with budget tracking and expense reconciliation.
  • Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Responsibilities

  • Follow the strategy set by the Trade Event Senior Manager for selecting and executing trade events.
  • Collaborate with On-Premise Commercial and Non-Commercial Key Accounts, Trade Marketing, and event organizers to define strategy and event requirements.
  • Communicate timeline and scope changes to all departments and stakeholders.
  • Remove communication barriers and connect stakeholders to keep projects moving.
  • Join appropriate trade-event groups, networks, and communities.
  • Connect Red Bull assets to industry partners to build credibility and leverage brand awareness.
  • Research and present concepts and ideas to internal and external stakeholders.
  • Prepare, present, and manage budgets, and negotiate contracts.
  • Plan layouts and liaise with vendors to determine booth requirements.
  • Maintain trade show and event checklists, and work with departments to meet deadlines from pre-production through post-production.
  • Coordinate logistical requirements, including asset and infrastructure delivery and vendor hiring.
  • Monitor market and competitive trends to develop proposals and decision points on the best use of the annual trade show budget.
  • Work cross-functionally with the brand team to ensure shows meet global and local brand standards.
  • Research industry best practices, current trends, and competitors, and make recommendations for new opportunities.
  • Deliver premium trade show execution at major on-premise trade events.
  • Manage execution of larger channel-specific trade shows in On-Premise and Foodservice channels, such as NAMA, AAFES, NRA, Flavor, and Vibe.
  • Support and advise National Account teams and On-Premise Trade Marketing staff in executing customer trade events.

Desired Qualifications

  • Experience working with agencies or production suppliers is preferred.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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