Full-Time
Associate Director
Analytics
Fusion92
201-500 employees
Compliance-first growth partner for multi-location brands
No salary listed
Chicago, IL, USA
In Person
Bachelor's
 Data & Analytics |
|---|
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- Six or more years of experience pulling large datasets and deriving insights from them.
- Experience with digital campaign analysis across display, mobile, social media, search, and/or email.
- Expertise working directly with clients and managing expectations and projects.
- A Bachelor's Degree, ideally with a concentration in advertising/marketing, business, engineering, or statistics/mathematics.
- Experience successfully leading technical projects across teams with multiple stakeholders.
- Expertise with a web analytics platform such as Google Analytics, Webtrends, or Omniture/Adobe Analytics.
- Advanced Microsoft Excel, PowerPoint, and/or Tableau skills.
- Strong problem-solving and project-management skills.
- Ability to work independently and balance multiple tasks.
- Manage analytics work across a variety of clients.
- Develop strategy, management, ongoing reporting, and insights for major web properties.
- Provide performance measurement and actionable insights around program optimization to clients.
- Collaborate with internal teams and marketers to identify and develop program solutions meeting marketing objectives through custom analysis and data-driven insights.
- Translate complex concepts into meaningful data-driven stories that resonate with clients and highlight agency value.
- Develop points of view on methods for addressing different measurement needs.
- Develop multi-touch attribution models across client marketing channels.
- Develop and apply advanced proprietary models identifying linkages between conversions and media drivers.
- Assess business and marketing channels and develop measurement roadmaps with possible solutions.
- Contribute to the design and implementation of interactive, web-based reporting to move away from Excel- and PowerPoint-centric reporting.
- A concentration in advertising/marketing, business, engineering, or statistics/mathematics.
Fusion92 is an independent growth partner for highly regulated, multi-location brands. It runs identity, activation, and experience as one connected system, built to be compliance-first and accountable to outcomes. The product links how brands identify audiences, activate campaigns, and deliver experiences across all channels into a single, owned system, with evidence of results across thousands of locations and households. This makes the process transparent and traceable, instead of disjointed work or tool-only platforms. Fusion92 differentiates itself by offering a unified, owned system that replaces patchwork solutions and avoids risk, rather than selling hours or handing brands a toolbox. The company’s goal is to help regulated brands grow their identity and reach across channels while maintaining trust, governance, and measurable outcomes.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Chicago, Illinois
Founded
1999
Get referred to Fusion92
See people who can refer or advise you
Simplify's Take
What believers are saying
- Jacob Beckley became chief innovation officer on March 23, 2026, signaling AI investment.
- May 1, 2026 Viant launch expands activation-ready audiences across CTV, audio, and display.
- Repeated leadership hires in 2024-2026 suggest clients are buying growth and delivery capacity.
What critics are saying
- Fusion92 still depends on data-platform partners like Experian, Viant, and OMI.
- A 2025 SaaS release promise for DIOS raises execution risk if delayed again.
- Big agencies can replicate Fusion92's AI messaging faster, compressing pricing by 2026.
What makes Fusion92 unique
- Fusion92 bundles proprietary data, activation, and creative into one operating model.
- Its Viant segments and Experian integration improve identity, purchase, and health targeting.
- TRAK Data, NoMi, and DIOS give Fusion92 product-like IP beyond services.
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Company News
Fusion92 names Jacob Beckley chief innovation officer to lead ai-driven growth strategy. New role to drive enterprise-wide innovation, connecting data, technology and creative to deliver scalable growth. March 23, 2026 CHICAGO, IL - March 23, 2026 - Fusion92 today announced the promotion of Jacob Beckley to chief innovation officer, reinforcing its commitment to scaling innovation, advancing AI integration and accelerating its evolution toward a more technology-enabled, IP-driven future. Beckley previously served as EVP, Product & Innovation, where he helped build the organization's product and innovation foundation. He led the expansion of proprietary platforms, contributed to multiple patents and played a key role in advancing Fusion92's portfolio of scalable productized solutions. "Jake has been instrumental in evolving Fusion92 from a services-only model into a firm built on product, IP and innovation," said Matt Murphy, founder and CEO of Fusion92. "He challenges how we think, brings teams together and consistently turns ambitious ideas into real outcomes. As chief innovation officer, he'll lead our AI strategy and continue building the next generation of solutions our clients are asking for." Beckley has contributed to the development of nine patented solutions, proprietary algorithms and innovations, including Hologon(TM) technology and video streaming AdTech initiatives. His work has supported organizations such as AT&T, H&R Block and the American Red Cross. In this role, Beckley will lead Fusion92's enterprise innovation strategy, embedding AI as a foundational layer across the business and advancing the company's product road map. His focus will be on connecting data, technology and creativity in ways that move faster, scale further and drive growth, while building the governance and investment discipline that turn innovation into a repeatable capability that drives enterprise value. A proponent of disciplined experimentation, Beckley views innovation as a repeatable capability, not a one-time effort. His approach emphasizes rigorous discovery and structured problem-solving to ensure teams focus on solving the right challenges before building solutions. "Innovation isn't about chasing what's next; it's about connecting invisible dots others don't even realize are there," said Beckley. "Those dots are collected from curiosity, perspective and the willingness to see the world differently." Beckley will partner closely with the executive leadership team to ensure innovation remains integrated, commercially impactful and aligned to the company's next phase of growth. About Fusion92 Founded in 1999, Fusion92 is a marketing transformation partner that unites data, strategy, creative and technology into a single, integrated operating model. With proprietary, independent data infrastructure at its core, Fusion92 enables clients to plan, activate and measure marketing performance with greater transparency, control and precision. Serving mid-sized and enterprise organizations across health and wellness, financial services, retail and technology, Fusion92 delivers Fortune 500-caliber capabilities through a nimble, full-stack approach spanning consulting, data science, AI-powered activation and marketing technology. Backed by Serata Capital Partners and Landon Capital Partners, Fusion92 is committed to driving measurable growth and putting control back in the hands of its clients. Learn more at fusion92.com.
CHICAGO, Oct. 23, 2024 /PRNewswire/ - Fusion92, a leading marketing transformation partner, has hired Danielle Aldrich as chief client officer (CCO).
CHICAGO, Sept. 19, 2024 /PRNewswire/ - Fusion92, a leading Marketing Transformation Partner, announces today the appointment of Kevin Dean as executive vice president of Data Partnerships, a newly established role within the company.
Fusion92's Integration of Experian's Marketing Data Will Extend Data Capabilities To Provide Better Client Results Across Targeting, Activation and MeasurementCHICAGO, June 6, 2024 /PRNewswire/ -- Fusion92, a marketing transformation company, announced a strategic collaboration with Experian, a global data and technology company. As part of this effort, Fusion92 will integrate Experian's marketing data and identity capabilities with Fusion92's advanced capabilities to create complete and reliable audience profiles that enable brands to target, activate and measure their marketing efforts more effectively. As a result, Fusion92 will drive faster growth and deliver superior results for its customers.Experian and Fusion92 collaborate to enhance audience development"One of the latest assets we've ingested and feel very excited about is Experian's identity graph, which paints a more comprehensive picture of our audiences by integrating fragmented data from various sources," said Dave Nugent, executive vice president of Data & Analytics at Fusion92. "Fusion92's unique Experian Marketing Data installation, when paired with our end-to-end marketing transformation expertise, yields innovative applications of data that are an absolute game changer for brands. Our ability to integrate and activate media with this uniquely reframed data, including personalized media assets to audiences based on a multitude of attributes, allows Fusion92 to provide quick-to-market, powerful audience solutions for our clients, no matter the industry they're in."Through Fusion92's collaboration with Experian, the company can easily connect traditional audiences to a wide range of digital identifiers for better segmentation and digital activation. This integration helps Fusion92 support marketing campaigns more effectively by optimizing target selection, media mix and creative strategies
Fusion92 announces acquisition of TRAK Data.