Manager – Sports Subscriptions & Monetization Strategy
JioStar
Manager – Sports Subscriptions & Monetization Strategy
JioStar
Media conglomerate offering TV and streaming
Role Overview
The role will work across Product, Subscriptions, Distribution, Analytics and other cross functional teams to develop and drive initiatives across subscription growth, fan engagement and new monetisation opportunities, helping shape the strategy to grow Sports revenues.
Key Responsibilities
1 - Subscription Strategy
a) Digital
Partner with Product and Partnerships teams to maximise Sports subscription revenues on JioHotstar.
Analyse viewership trends, fan behaviour, platform data and competitive landscape to shape innovative strategies for pricing, packaging and subscriber acquisition.
b) Television
Partner with Distribution, Content and Marketing teams to help shape the distribution strategy for Star Sports.
Evaluate channel packaging, pricing, market dynamics and consumer trends to identify and implement opportunities that maximise distribution revenue from the linear ecosystem.
2 - Fan Engagement & Platform Monetisation
Work with the Product team to develop interactive experiences such as play-along games and other fan engagement propositions.
Identify opportunities to convert fan engagement into meaningful revenue through platform partnerships and other monetisation initiatives.
Analyse fan behaviour across the viewing journey to identify opportunities to increase engagement on JioHotstar.
3 - New Strategic Initiatives
Translate audience insights and emerging trends into actionable product and business opportunities that create long term strategic opportunities.
Identify, evaluate and build business cases for new revenue opportunities beyond traditional subscriptions.
Preferred Background
4 to 8 years of experience across subscriptions, product, growth, strategy within digital consumer businesses.
Experience in industries such digital media, consumer tech, gaming, fantasy sports, telecom, e-commerce or consulting with a strong digital focus.
Strong commercial acumen, with experience using data and market insights to shape strategy and drive revenue growth.
Proven ability to work cross functionally with Product, Growth, Marketing, Analytics teams to deliver strategic initiatives.
Experience developing business cases, evaluating new growth opportunities and influencing senior stakeholders.
Passion for sports and a strong understanding of evolving digital consumer behaviour would be an advantage.
JioStar is a major player in the media and entertainment space. It curates and distributes a large lineup of content across 120 TV channels and two streaming platforms, serving both individual viewers and advertisers. Revenue comes from subscriptions and advertising, with content delivered via live channels and on-demand streaming on its platforms. Users access shows and channels by subscribing or engaging with ad-supported content, while the platforms continuously update offerings to keep audiences engaged. The company differs from competitors through its scale and backing from Viacom18 and Disney Star, a leadership team of industry veterans, and a broad, multi-platform content library that reaches diverse audiences. The goal is to maintain a leading position as a media conglomerate by delivering premium entertainment to a wide audience through subscriptions and advertising partnerships.
Explore more opportunities at JioStar