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Publicis Groupe

Runs advertising and digital transformation services

Manager – Data Science and Analytics

Data ScienceConfirmed live in the last 24 hours
Full-timeBirmingham, MI, USA$87.2k - $119.3k /yrIn-person

About the Job

Requirements

  • Independently identify key issues and objectives for internal and client needs with minimal oversight.
  • Apply critical thinking to advance clients' marketing goals or data sophistication and maturity, using strategic frameworks for client-specific needs.
  • Contribute thoughtfully to internal and client discussions by synthesizing input and feedback.
  • Prepare internal and client presentations and outlines independently.
  • Own work and deliver materials confidently, responding appropriately to vague or off-topic questions.
  • Offer ideas and suggestions in meetings and present alternative solutions.
  • Create client documents from scratch with little reliance on templates and minimal oversight.
  • Use standard formatting methodologies in PowerPoint, Google Slides, and similar presentation tools.
  • Transform data into visually appealing presentations through storytelling and appropriate formats and charts.
  • Serve as the day-to-day internal data resource while becoming a go-to resource for the client.
  • Lead clients through multiple programs or projects from start to finish.
  • Document and respond to client feedback and recognize when to raise issues.
  • Demonstrate deep knowledge of the client's business, including financials, industry economics, competitive dynamics, marketing channels, and strategic issues.
  • Demonstrate mastery of multiple data tools, platforms, techniques, statistical concepts, and at least one coding language.
  • Understand machine learning applications and utility.
  • Assist with vendor assessments.
  • Work with business intelligence and data visualization tools.
  • Perform quality assurance and maintain data integrity at collection, extraction, and activation points.
  • Complete all steps involved in learning agendas and measurement plans independently.
  • Proactively solve issues with measurement plan implementation.
  • Know standard customer relationship management metrics, including email click-through rate, offer redemption rate, incremental sales, and incremental margin, and approaches to measurement.
  • Use website analytics tools.
  • Derive insights independently from extracted and manipulated data and recommend improvements to data extraction processes.
  • Synthesize implications from analysis and refine the analytical approach.
  • Use insights across subject areas to develop actionable recommendations that advance performance metrics.

Responsibilities

  • Manage the end-to-end process for internal and external client data projects.
  • Understand Razorfish data capabilities and how data fits into a client's overall strategy.
  • Apply marketing business insight to show how data services support client strategies and objectives.
  • Lead cross-capability projects and build close relationships with other disciplines.
  • Lead client readouts and define requirements and implementation for data tools and products.
  • Apply domain experience in one or more core data areas, including business intelligence, data visualization, forecasting, testing, or modeling, to contribute to client discussions and deliverables.

Desired Qualifications

  • Proactively identify personal learning gaps and address them through internal resources or by asking experts.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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