Digital Lead

What you'll be doing:

• Lead the European biddable media relationship, acting as a trusted senior digital partner to regional and cluster teams while working closely with account leadership, planning teams and local markets.
• Shape the digital strategy across Search, Programmatic and Paid Social, creating connected, full-funnel approaches that balance brand building with performance and commercial outcomes.
• Build a scalable European operating model, establishing clear ownership, effective governance, service standards and escalation routes that enable consistent, high-quality delivery across markets.
• Drive the future of connected search, bringing together paid search, SEO/GEO, AI-powered search, social search and retail environments to help respond to changing consumer discovery behaviours.
• Turn experimentation and measurement into business impact, developing a test-and-learn roadmap, strengthening approaches to incrementality and lift, and helping stakeholders understand how digital media contributes to growth.
• Build influential relationships with media and technology partners, including Google, Meta, TikTok and Amazon, identifying opportunities for innovation, testing, research and additional client value.
• Lead and develop a multi-location team, creating clarity around priorities and capacity while building an inclusive environment where people across London and Publicis Global Delivery can collaborate, develop and deliver excellent work.

• Broad experience leading digital and biddable media across Search, Programmatic and Paid Social, ideally within multi-market, regional or centralised models.
• The ability to build trusted senior client relationships and bring clarity to complex conversations involving regional, local and cross-functional stakeholders.
• Strong knowledge of Search and emerging discovery behaviours, with an informed perspective on areas such as AI search, GEO, social search, SEO and connected search.
• A solid understanding of digital measurement and experimentation, including test-and-learn approaches, incrementality, brand or search lift and meaningful performance measures.
• Experience improving operating models and ways of working, including governance, roles and responsibilities, service standards, reporting and escalation processes.
• A collaborative approach to leading and developing teams across multiple locations, with the ability to prioritise effectively, support others and maintain quality as the scope of work grows.
• Good commercial judgement and communication skills, with confidence working across resourcing, scope and partner relationships. Experience within FMCG, pet care, health or other considered-purchase categories is valuable but not essential, and additional European language skills, particularly French, would be welcome.