Senior Business Analyst
Incrmntal
Senior Business Analyst
Incrmntal
Privacy-first marketing measurement via micro-experiments
Role Description:
As a Senior Business Analyst your role will be:
Collaborate with clients to uncover insights about their marketing incrementality performance and paid-channel efficiency.
Deliver benchmarking analyses to provide clients with context on how they perform relative to industry standards and peers.
Design and execute analyses to answer challenging business questions, including those that are ambiguous or unstructured.
Proactively identify opportunities to help clients optimize their performance using INCRMNTAL's measurement solutions.
Leverage statistical methods and advanced analytics to uncover trends and provide actionable recommendations.
Work directly with large datasets using SQL to extract, analyze, and interpret data.
Collaborate with Product and Engineering teams to enhance the analytics capabilities of the platform, ensuring customer needs are met.
Create and maintain visually compelling reports and dashboards to communicate findings effectively.
Partner closely with Product, Customer Success, and Sales teams to understand customer challenges and drive the adoption of data-driven solutions.
Provide feedback to the Product team to improve features and usability based on customer insights and hands-on experience.
Act as a subject matter expert on marketing measurement and incrementality, sharing insights with customers and internal teams.
Stay ahead of industry trends, emerging measurement methodologies, and market developments.
Key Requirements:
4+ years in marketing science and/or marketing analytics roles, preferably within the adtech / marketing tech ecosystem or a measurement-focused company.
Strong proficiency in SQL and experience with cloud-based analytics platforms (e.g., Amazon Athena, Google BigQuery).
Familiarity with statistical tools (e.g., R, Python) and data visualization platforms (e.g., Tableau, Looker).
Self-motivated and independent, with a proven ability to manage multiple projects and deliver high-quality results.
Exceptional communication and storytelling skills, capable of presenting complex data insights to both technical and non-technical audiences.
Bonus Point:
Understanding of incrementality measurement and marketing efficiency methodologies.
INCRMNTAL helps advertisers measure how different marketing actions affect business results across all channels without using user-level data. It treats each marketing adjustment as a micro-experiment and compares aggregated KPI changes to determine impact. The platform uses causal data science and anomaly detection to spot how campaigns and real-world events shift performance, and it evaluates these changes against shared KPIs to quantify effectiveness. It operates in a privacy-first way, relying on aggregated data and cross-channel measurements instead of individual user data, and requires no coding or SDK. A conversational AI interface translates insights into actionable recommendations, enabling continuous optimization of marketing spend and strategy without interrupting campaigns or requiring separate experiments. Its goal is to help brands optimize their marketing investments with ongoing, data-driven insights across all channels.
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