Aspyr

Curates top games for cross-platform distribution

Head of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeAustin, TX, USANo salary listed

About the Job

Requirements

12+ years of experience in marketing or public relations within the video game industry.
5+ years of experience managing and mentoring high-performing teams.
Proven success leading go-to-market strategies for premium products.
Strong understanding of player behavior, gaming audiences, and platform ecosystems.
Experience managing multichannel campaigns across digital, influencer, public relations, and paid media.
Demonstrated ability to use data and insights to drive decision-making.
Experience working with external partners, licensors, and agencies.
Proven success delivering and growing commercially successful video game franchises.
Strong strategic thinking, with the ability to synthesize complex market, product, and partner inputs into actionable roadmaps.
Experience working with licensed intellectual properties and external stakeholders.
Familiarity with console and PC game markets, platform-holder expectations, and evolving monetization models.
Passion for gaming and respect for the art and business of making games.

Responsibilities

Maximize the commercial success of Aspyr’s game portfolio by driving demand, shaping go-to-market strategy, and ensuring each title reaches its market potential.
Lead the development and execution of integrated marketing strategies across all titles, aligning with Product Management, Business Development, and Sales.
Balance creativity with operational discipline by leveraging data, player insights, and experimentation to grow awareness, engagement, and revenue while aligning with company financial and lifecycle objectives.
Define and lead global go-to-market strategies across all titles.
Partner with Product Management to influence product definition, positioning, and audience targeting early in the lifecycle.
Establish success metrics and key performance indicators for each title, aligned to revenue and return-on-investment targets.
Ensure marketing strategies align with Aspyr’s midmarket AAA positioning and intellectual-property-driven approach.
Own the marketing budget across all titles, allocating resources according to portfolio priorities and performance expectations.
Lead execution of integrated marketing campaigns across public relations, digital, paid media, influencer, and social channels.
Drive awareness, engagement, and conversion through scalable campaign strategies.
Optimize marketing mix and channel strategy based on performance data and audience insights.
Test and scale marketing approaches to improve reach and efficiency.
Partner with Business Intelligence to build reporting and attribution models.
Track campaign performance across organic, paid, conversion, and sentiment data points.
Translate insights into actionable improvements across campaigns and future titles.
Drive forecasting accuracy and marketing return-on-investment discipline.
Serve as lead marketing point of contact with licensors, intellectual-property holders, and brand partners.
Collaborate with licensors, platform partners, and agencies to amplify reach and co-marketing opportunities.
Manage external marketing vendors and ensure quality and performance standards.
Align with Business Development and Sales to maximize distribution impact and promotional effectiveness.
Build, lead, and develop a high-performing marketing team across brand, digital, public relations, and lifecycle functions.
Establish clear roles, accountability, and performance expectations.
Foster a culture of experimentation, accountability, and continuous improvement.
Ensure alignment with Product, Production, Creative, and Sales teams.

Desired Qualifications

A bachelor’s degree in Business, Game Design, Marketing, or a related field; an MBA is a plus.
Exceptional collaboration and communication skills across creative, technical, and executive teams.

**Please note that all positions posted for Aspyr Media, Inc. are in-person/in-office only; remote positions are not available.**

Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere. Since 1996, we’ve published over 200 games and our team is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms. We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Responsibilities:

Reporting to the Co-CEO, the Head of Marketing is responsible for maximizing the commercial success of Aspyr’s game portfolio by driving demand, shaping go to market (GTM) strategy, and ensuring each title reaches its full market potential. This role leads the development and execution of integrated marketing strategies across all titles, aligning closely with Product Management, Business Development, and Sales to deliver predictable, high impact results.

This leader balances creativity with operational discipline leveraging data, player insights, and experimentation to grow awareness, engagement, and revenue while maintaining alignment with company financial and lifecycle objectives.

Essential Functions:

Marketing Strategy & Go-To-Market

Define and lead global go to market (GTM) strategies across all titles
Partner with Product Management to influence product definition, positioning, and audience targeting early in the lifecycle
Establish clear success metrics and KPIs for each title, aligned to revenue and ROI targets
Ensure marketing strategies align with Aspyr’s midmarket AAA positioning and IP driven approach
Own the marketing budget across all titles, allocating resources against portfolio priorities and performance expectations.

Demand Generation & Campaign Execution

Lead execution of integrated marketing campaigns across PR, digital, paid media, influencer, and social channels
Drive awareness, engagement, and conversion through innovative and scalable campaign strategies
Optimize marketing mix and channel strategy based on performance data and audience insights
Continuously test and scale new marketing approaches to improve reach and efficiency

Data, Insights & Performance Optimization

Partner with Business Intelligence to build robust reporting and attribution models
Track campaign performance across defined data points (organic, paid, conversion, sentiment, etc.)
Translate insights into actionable improvements across campaigns and future titles
Drive forecasting accuracy and marketing ROI discipline

Partnerships & External Relationships

Serve as lead marketing point of contact with licensors, IP holders, and brand partners
Collaborate with licensors, platform partners (PlayStation, Xbox, Nintendo, Steam) , and agencies to amplify reach and comarketing opportunities
Manage external marketing vendors and ensure quality and performance standards
Align with Business Development and Sales to maximize distribution impact and promotional effectiveness

Leadership & Team Development

Build, lead, and develop a high performing marketing team across key functions (brand, digital, PR, lifecycle, etc.)
Establish clear roles, accountability, and performance expectations
Foster a culture of experimentation, accountability, and continuous improvement
Ensure alignment with cross-functional teams (Product, Production, Creative, Sales)

Preferred Qualifications:

Bachelor’s degree in Business, Game Design, Marketing, or a related field; MBA a plus
12 + years of experience in marketing or public relations within the video game industry
5 + years of experience managing and mentoring high performing teams
Proven success leading GTM strategies for premium products
Strong understanding of player behavior, gaming audiences, and platform ecosystems
Experience managing multichannel campaigns (digital, influencer, PR, paid media)
Demonstrated ability to use data and insights to drive decision making
Experience working with external partners, licensors, and agencies
Proven success delivering and growing commercially successful video game franchises
Strong strategic thinking with the ability to synthesize complex market, product, and partner inputs into actionable roadmaps
Exceptional collaboration and communication skills across creative, technical, and executive teams
Experience working with licensed IPs and external stakeholders
Familiarity with console and PC game markets, platform holder expectations, and evolving monetization models
Passion for gaming and a deep respect for both the art and business of making games

Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.

About the Company

Aspyr

Curates top games for cross-platform distribution

Aspyr publishes and ports video games, connecting popular titles with new audiences across multiple platforms. They work with game developers to port and optimize games for PC, Mac, consoles, and mobile, handling licensing, certification, localization, QA, marketing, and distribution through digital storefronts and physical releases. Compared with competitors, Aspyr focuses on expanding platform availability for existing games and building strong relationships with platform holders to reach broader markets. Its goal is to broaden a game's audience and maximize revenue by making high-quality titles playable on more devices and in more regions.

Company size: 51-200
Company stage: Acquired
Total funding: $219.4M
Headquarters: Austin, TX
Founded: 1996

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