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AP Beauty

Direct-to-consumer medical-grade anti-aging skincare brand

Global Head of Digital Commerce

Growth MarketingConfirmed live in the last 24 hours
Full-timeLos Angeles, CA, USANo salary listed

About the Job

Requirements

  • At least 15 years of experience in ecommerce, digital, or omnichannel leadership.
  • A proven track record of owning global ecommerce profit and loss.
  • Experience across direct-to-consumer, marketplaces, retailer.com, and social commerce.
  • Strong exposure to customer relationship management, data strategy, performance marketing, and digital transformation.
  • Experience in global organizations with multi-market operations.
  • Strong commercial and profit-and-loss ownership mindset.
  • Deep understanding of the consumer lifecycle and omnichannel ecosystems.
  • Ability to integrate commerce, media, customer relationship management, and technology into a unified growth model.
  • Advanced understanding of artificial intelligence, data, and emerging commerce trends.
  • Strong analytical and data-driven decision-making capabilities.
  • Ability to build and scale high-performing global teams.
  • Ability to manage stakeholders across headquarters and regions.
  • Ability to operate strategically and execute hands-on with impact.
  • Ability to work across global time zones.

Responsibilities

  • Own global ecommerce revenue and profit growth.
  • Define the mid- and long-term ecommerce strategy and profit-and-loss delivery roadmap.
  • Act as the global Center of Excellence, setting strategy frameworks, key performance indicators, and governance while enabling local market execution at scale.
  • Build a future-ready digital commerce ecosystem integrating consumer data, media, content, and technology.
  • Define global ecommerce strategy frameworks, key performance indicators, and operating models.
  • Own global ecommerce profit and loss, including revenue, margin, and growth targets.
  • Create differentiated channel strategy frameworks for direct-to-consumer, retailer.com, pure players, and marketplaces.
  • Lead the omnichannel business model by defining platform mix and roles and implementing global investment frameworks.
  • Define global acquisition and search strategy to improve conversion and return on investment.
  • Establish global performance tracking and optimization systems.
  • Lead ecommerce strategy across marketplaces, pure players, and retailer.com.
  • Own traffic, conversion, average order value, and retention growth levers.
  • Drive assortment, pricing, promotion, and launch orchestration.
  • Optimize onsite user experience, user interface, product detail pages, content, and merchandising.
  • Partner with Global Go-to-Market, Supply Chain, and Finance to ensure demand planning, inventory health, and margin discipline.
  • Define scalable playbooks and execution standards for local teams.
  • Build and scale global social commerce strategy across TikTok, Instagram, and emerging platforms.
  • Own live commerce, shoppable content, and creator-led conversion models.
  • Develop creator and affiliate commerce frameworks tied to performance key performance indicators.
  • Integrate social commerce into ecommerce and customer relationship management journeys.
  • Pilot new formats and platforms ahead of local markets.
  • Deliver scalable toolkits and playbooks for global rollout.
  • Lead customer relationship management strategy across acquisition, engagement, retention, and reactivation.
  • Build a global customer data foundation across direct-to-consumer and retailer ecosystems.
  • Drive personalized journeys across owned channels, including email, messaging, and lifecycle marketing.
  • Orchestrate the end-to-end post-purchase experience, including onboarding, replenishment, loyalty, and customer care.
  • Lead global e-flagship store strategy, including geography-based content deployment and online-offline connections such as flagship store experience integration.
  • Provide local markets with customer relationship management frameworks, benchmarks, and direct-to-consumer operating guidelines.
  • Deploy artificial-intelligence-driven personalization across content, product, and customer journeys.
  • Develop beauty technology capabilities such as skin diagnostics, virtual try-on, and solution matching.
  • Pilot emerging artificial intelligence and digital technologies with commercial impact.
  • Define how data and technology translate into growth levers.
  • Ensure scalable, future-ready architecture with global information technology.
  • Own global performance media strategy and measurement frameworks.
  • Drive return-on-ad-spend- and profit-based optimization across search, social, and retail media.
  • Define full-funnel media roles aligned with ecommerce and customer relationship management.
  • Establish governance for budget allocation, bidding strategies, and testing frameworks.
  • Partner with platforms and retailers on innovation and beta programs.
  • Enable markets with performance benchmarks and investment playbooks.
  • Act as Global Digital Commerce Center of Excellence leader and translate global strategy into local execution frameworks.
  • Lead a multifunctional organization across five pillars.
  • Partner with global brand leadership, regional and local market teams, and external platforms including Amazon, TikTok, and Sephora.
  • Balance global standardization through governance and frameworks with local agility and relevant execution.

Desired Qualifications

  • Beauty or premium consumer brand experience is strongly preferred.

About the Company

AP Beauty

Direct-to-consumer medical-grade anti-aging skincare brand

AP Beauty is a high-end medical skincare brand from Amorepacific that sells dermatological-grade anti-aging products directly to consumers through its website, flagship stores, and luxury retailers like Amazon Luxury Stores. Its offerings rely on breakthrough technology, patented ingredients, and clinically tested results, including the M.D. line with serums, ampoules, and essences. The brand differentiates itself by combining Amorepacific’s long history of cosmetic science with a direct-to-consumer luxury model and partnerships with prestige retailers. Its goal is to advance skincare with science-led, premium solutions that deliver clinical-grade results for everyday use.

Company size
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Total funding
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Founded
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