CRM Manager
About the job
- A minimum of 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles.
- Hands-on experience with CRM and customer data platform platforms, particularly Braze, including building, quality assurance, and optimizing campaigns directly in the tool.
- Technical proficiency in HTML and CSS for email and in-browser message development, including responsive design and cross-client rendering.
- Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations.
- Strong command of CRM setup and operations, including segmentation architecture, channel logic, data integration, and automation flows.
- Analytical proficiency in campaign performance analysis; comfort with business intelligence tools and data querying. SQL experience is a strong plus.
- Demonstrated interest in applying AI tools to CRM workflows, including content generation, predictive segmentation, send-time optimization, or operational automation.
- Solid understanding of lifecycle marketing best practices, including personalization, journey design, A/B testing, and campaign attribution.
- Strong organizational skills and ability to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy.
- Strong cross-functional communication skills and comfort navigating between Marketing, Product, Legal, and Tech teams.
- Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences.
- Design and execute end-to-end marketing automation, from segmentation and journey architecture through delivery, measurement, and iteration, across email, push, in-app, and in-browser channels.
- Develop deep ownership of the CRM technology stack, including segmentation logic, channel configuration, data flows, and automation architecture, to operate effectively and surface improvement opportunities.
- Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery.
- Write and maintain HTML and CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality.
- Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products.
- Apply CRM best practices in personalization, A/B testing, journey design, and attribution, continuously raising execution quality and measurable impact.
- Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations.
- Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix.
- Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities.
- Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets.
- Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics, including daily and monthly active users, transactions, and purchases.
- Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred.
- Experience in a regulated industry such as crypto, fintech, or gaming is a strong advantage.
About the company
Crypto.com operates a digital finance platform that enables trading and managing cryptocurrencies, and also offers card issuance and other financial products for individuals and institutions. It works by providing a crypto trading platform, a wallet-like experience, and card services, supported by fees from trades and premium products, with additional revenue from card issuance and related services. The company differentiates itself through a strong emphasis on regulatory compliance, security, and privacy certifications, aiming to handle large user volumes and deliver a trusted, secure user experience. Its goal is to accelerate the adoption of cryptocurrency and place Cryptocurrency in Every Wallet, building a fairer and more inclusive digital ecosystem.
Company Size
5,001-10,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$453.7M
Headquarters
Central and Western District, Hong Kong
Founded
2016
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Simplify's Take
What believers are saying
- Robinhood's September 2026 partnership expands Crypto.com distribution into mainstream retail trading.
- Emirates accepted Crypto.com Pay in July 2026, strengthening real-world payments credibility.
- Tokenized stocks and prediction markets diversify revenue beyond spot crypto trading during 2026.
What critics are saying
- Crypto.com cut 12% of staff in March 2026, signaling continued cost pressure and execution strain.
- Status pages show September 2026 deposit suspensions, ACH delays, and network disruptions undermining trust.
- Regulatory whiplash from tokenized stocks and prediction markets can stall U.S. expansion if CFTC or SEC acts.
What makes Crypto.com unique
- Crypto.com and OG.com now power Robinhood prediction markets, validated by September 8, 2026.
- Crypto.com launched tokenized stocks in August 2026, offering 1,500 assets and 24/7 access.
- Citadel Securities invested $400 million in July 2026, valuing Crypto.com at $20 billion.
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Benefits
Competitive compensation package.
Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you
International company and team
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 1%Robinhood Markets has partnered with Crypto.com to offer yes-or-no prediction market contracts on its app, whilst taking minority stakes in both Crypto.com and its prediction markets unit, OG.com. Financial terms were not disclosed. Under the multi-year agreement, event contracts from OG.com will be available on Robinhood's platform. Crypto.com has spun OG out as a standalone company. The deal expands Robinhood's prediction markets presence beyond its existing partnership with Kalshi. Event contracts revenue surged more than tenfold to $156 million in the second quarter, with contracts traded exceeding 13.6 billion. Crypto.com is working towards an IPO, though no timing has been decided. The prediction markets sector has seen trading volume across Kalshi and Polymarket surpass $130 billion in 2025.
Robinhood Markets has partnered with Crypto.com to offer yes-or-no prediction market contracts on its app. The multi-year deal includes Robinhood taking minority stakes in both Crypto.com and its prediction markets unit, OG.com, though financial terms were not disclosed. Event contracts from OG.com will be available on Robinhood's platform. Crypto.com has spun out OG as a standalone company, previously valued at $5 billion when Citadel Securities invested in July. The partnership aims to attract more traders to prediction markets, with both companies discussing additional products like equity-linked perpetual futures. Robinhood's prediction markets business has grown substantially, with event contracts revenue reaching $156 million in Q2, up more than tenfold year-over-year.
A Crypto.com user discovered his exchange account was inaccessible despite receiving login confirmation emails, with his funds frozen inside. The user, who had operated the account normally for years, found the platform returning "401 Unauthorized" errors when attempting to access his funds. Customer support provided contradictory information, first calling the account "rejected," then claiming no account existed under his email address. After BeInCrypto contacted Crypto.com with detailed questions, the exchange issued a vague statement citing regulatory compliance obligations and potential account restrictions during reviews, but provided no specific timeline for resolution. The company declined to comment on individual accounts or confirm whether the user's case involved such a review. Similar complaints have appeared in Crypto.com's public forums, with users reporting comparable access issues and support loops. Eight days after the incident, the user's funds remain inaccessible.
Crypto.com has launched Tokenized Stocks, allowing users to gain exposure to US equities and ETFs through its app. The service offers access to 1,500 underlying stocks and funds from as little as $1. Available to eligible users in the EEA and other approved jurisdictions, the product provides 24/7 trading of tokenised stocks tracking assets like NVDA, TSLA, and AAPL, as well as commodity ETFs. Users can trade fractionally with fast settlement outside traditional market hours. The tokenised stocks are derivative instruments tracking price performance without conferring ownership or shareholder rights, though users may receive dividend equivalent adjustments. Underlying assets are held with Alpaca, a US-regulated broker-dealer. For a limited period, Crypto.com offers zero-commission trading on Tokenised Stocks. The service is provided by Foris Capital CY Limited, regulated by Cyprus's financial authority.
Emirates has begun accepting cryptocurrency payments for flights through Crypto.com Pay on its website and mobile app. The service, launched on 28 July, is available to eligible UAE residents for bookings priced in Emirati dirham. The implementation follows a partnership agreement signed in July 2025. Customers with Crypto.com accounts can now pay directly from their digital wallets, with transactions processed according to UAE regulatory standards. Emirates is the world's largest long-haul international carrier. For the financial year ended 31 March 2026, the airline posted record profits of AED 19.7 billion (approximately $5.4 billion) on revenue of roughly $41 billion. The carrier transported 53.2 million passengers during the period. The Dubai-based airline operates a fleet of about 277 aircraft serving more than 140 destinations.