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Brown-Forman

Produces and sells whiskey, vodka, wine

Guest Services Team Member 1

Full-Time
No salary listed
Junior
Versailles, KY, USA
In Person
Food Service & HospitalityHotel Guest Services

About the job

Requirements
  • At least one year of experience in hospitality, retail, or the spirits or wine industry is required.
  • A high school diploma or GED is required.
  • Candidates must be at least 21 years of age.
  • A flexible schedule is required, including weekends, evenings, holidays, and special events.
  • Strong presentation and interpersonal skills are required.
  • The ability to provide exceptional customer service is required.
  • The ability to work in a fluid and fast-paced environment is required.
  • The ability to manage multiple tasks and duties simultaneously in a public-facing facility is required.
  • Candidates must prioritize safety and customer service at all times.
  • The ability to stand and walk for extended periods and occasionally lift or carry materials is required.
Responsibilities
  • Perform duties across Woodford Reserve Guest Services, including tour guide, guest services representative, and tour operations functions.
  • Deliver walking tours and tasting experiences of up to 90 minutes, set up and tear down the tasting room, perform front desk operations, and support bar and retail operations as needed.
  • Engage guests and build brand connections through brand storytelling experiences.
  • Deliver three to four daily guest experiences, ranging from guided tastings to distillery tours that may combine walking tours and guided whiskey tastings.
  • Manage and lead groups of up to 30 guests through the distillery.
  • Share the history and heritage of Brown-Forman and Woodford Reserve throughout guest experiences as a brand ambassador.
  • Educate guests on production processes, including fermentation, distillation, cooperage, maturation, bottling operations, and product expressions.
  • Coordinate with Guest Services to verify attendance, guest counts, and audience demographics before each tour.
  • Gather and account for registered guests at designated locations before tour departures.
  • Support special events, promotional activations, and tasting experiences as business needs require.
  • Greet guests upon arrival at the distillery and serve as their first point of contact.
  • Process tickets according to confirmed tour experiences and process credit card payments for tour experiences.
  • Verify guest identification and annotate guests under 21 and guests without identification accordingly.
  • Communicate confirmed tour sizes and demographic breakdowns to the tasting room and tour guide.
  • Process refunds as required.
  • Direct guests and facilitate foot traffic inside and outside as needed.
  • Answer phones and respond to guest inquiries across the operation.
  • Book and adjust tour reservations as needed.
  • Resolve guest concerns and involve Tour Captains and the Guest Services Manager as necessary.
  • Set up assigned tasting rooms according to scheduled experiences and tasting room and display standard operating procedures.
  • Measure expression pours according to the individual tour experience and responsibility guidelines.
  • Monitor Xola and coordinate with Guest Services to ensure accurate guest counts, demographic breakdowns, and compliance with 21-and-over tasting room requirements.
  • Create seating charts based on group size and designated or non-drinking guests, following tasting room standard operating procedures.
  • Welcome guests, direct them to the appropriate tasting room, and verify tickets, experiences, and seating assignments.
  • Coordinate with Tour Guides to ensure guest needs are addressed before they depart the area.
  • Inventory tasting room supplies daily and notify Tour Captains of shortages.
  • Monitor timing between tastings so rooms are ready before the next tour enters.
  • Clean and polish glasses between tours.
  • Open and close tasting rooms according to posted checklists, ensuring they are stocked and clean at the beginning and end of each day.

About the company

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Brown-Forman

View
Website

Brown-Forman is a major American-owned spirits and wine company that sells well-known brands such as Jack Daniel's, Woodford Reserve, Old Forester, Tequila Herradura, Finlandia vodka, and Korbel wine. It operates by producing and marketing a portfolio of branded alcoholic beverages that are distributed worldwide, in more than 160 countries. The company's products are sold under multiple label brands across categories like whiskey, tequila, vodka, liqueur, and wine, supported by global marketing, distribution, and responsibility programs. Brown-Forman differentiates itself through its large, diverse brand portfolio, extensive global reach, and focus on responsible consumption and community involvement. Its goal is to maintain leadership in the global spirits and wine market, grow shareholder value, and promote responsible drinking and sustainability across its operations.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Louisville, Kentucky

Founded

1870

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Simplify's Take

What believers are saying

  • Q1 fiscal 2027 RTD sales rose 20%, led by New Mix up 48%.
  • Brown-Forman held flat organic net sales in Q1 despite softer alcohol demand.
  • Gross margin expanded 40 basis points, while free cash flow improved to $161 million.

What critics are saying

  • Canada keeps U.S.-made spirits off shelves in most provinces through fiscal 2027.
  • Developed markets Germany, France, and Spain fell 8% organic in Q1 fiscal 2027.
  • Tequila and used-barrel sales collapsed 12% and 61%, exposing Jack Daniel’s dependence.

What makes Brown-Forman unique

  • Jack Daniel’s and Woodford Reserve anchor a premium whiskey portfolio across 170 countries.
  • Brown-Forman keeps launching innovations, including Tennessee Blackberry RTD on September 16, 2026.
  • Archives-driven limited releases like Kentucky Boy, September 10, 2026, reinforce brand scarcity.

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Benefits

  • 401(k) Retirement Plan
  • Health Insurance
  • Flexible Work Hours
  • Paid Vacation
  • Phone/Internet Stipend
  • Wellness Program

Growth & Insights and Company News

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Shanken News Daily
Oct 21st, 2026
News briefs for october 21, 2026.

News briefs for october 21, 2026. - Pernod Ricard has announced a new two-year partnership with pop star Charli XCX, promoting Absolut vodka. The collaboration will cover "limited-edition drops, collectible items, custom glassware, and fan events," according to Pernod, with the partnership teased by Charli and her dancers at the star's recent shows in Los Angeles. In addition to the photographs of Charli and her team wearing Absolut-branded shirts, the partnership kicks off with Charli's recipe for a Dirty Martini. Further content from the partnership will appear on both Charli XCX's and Absolut's social media channels. Last year, Absolut was at 2.58 million cases in the U.S., according to Impact Databank. - Brown-Forman has announced the latest addition to Jack Daniel's Single Barrel Special Release series, Coy Hill Rye. The whiskey - coming in between 64.35% and 74.25% abv, depending the barrel - is made from a mash of 70% rye, 18% corn, and 12% malted barley and sourced from 10-year-old barrels aged in Barrelhouses 1-13 on the release's namesake hill. Jack Daniel's Single Barrel Special Release Coy Hill Rye is rolling out now in limited quantities across the U.S. and carries a suggested price of $90 a 700-ml. bottle. Last year, Jack Daniel's (including flavors, excluding RTDs) was at 5.8 million cases in the U.S., according to Impact Databank. - The Dalmore, handled in the U.S. by Gallo, has expanded its Cigar Malt Reserve bottlings in the U.S., adding a new 18-year-old single malt. The whisky was aged for 16 years in ex-Bourbon barrels before finishing in a combination of Matusalem Sherry, Marsala, Cabernet Franc and Cabernet Sauvignon for a final two years before bottling at 46% abv. The Dalmore Cigar Malt Signature Reserve Aged 18 Years carries a suggested price of $400 a bottle and will launch in the U.S. on November 1.

Yahoo Finance
Oct 19th, 2026
Brown-Forman and Simply Good Foods, both down about 70%, are buy-and-hold picks

Brown-Forman and Simply Good Foods have each fallen about 65% to 70% from their highs, yet both keep investing in their futures. Brown-Forman, maker of Jack Daniel's, is down roughly 65% from its November 2020 peak. Jack Daniel's sales were flat last quarter, and its ready-to-drink range grew 20%. Free cash flow rose $32 million to $161 million, and the dividend has been raised for 42 straight years. Simply Good Foods, which owns Quest, Atkins, and OWYN, is down about 70% from its 52-week high. Atkins sales fell 24.6% last quarter, and the company wrote down Atkins and OWYN by $331 million. Quest still grows, and brought in $230 million of $357 million in quarterly sales. The company bought back $213 million of its stock in nine months.

Shanken News Daily
Oct 16th, 2026
News briefs for october 16, 2026.

News briefs for october 16, 2026. - Brown-Forman has announced a new limited edition line of whiskies from Old Forester, the Tribute Series. The collection kicks off with 2026 Old Forester Tribute Series, a 12-year-old Bourbon bottled at 57.5% abv and presented in a special decanter, unique to the series inspired by Christmas decanters released by the brand in the 1950s. Going forward, Brown-Forman says, the Tribute Series will focus on presenting some of Old Forester's best well-aged stocks drawn from across the brand's rick houses, as opposed to release single barrel or individual lot bottlings. The first release in the Tribute Series is now available in select retailers across the U.S. for a suggested price of $300. Last year, Old Forester was at 479,000 cases in the U.S., according to Impact Databank. - Azúcar Tequila has expanded with a new line of spirits-based RTDs, initially launching in Texas. The canned Margaritas come in three flavors - Classic Lime, Spicy Lime and Passion Fruit - all at 5.5% abv and 180 calories per can, and made with Blanco Tequila, fruit, and agave nectar. Currently, the RTDs are available at retail in Austin and Dallas with fuller Texas distribution to come. In addition, the brand is available for DTC ordering, where available. - Bacardi is celebrating Halloween with a new limited-edition, glow-in-the-dark bottling of the company's namesake white rum. The release, the Bacardi Superior Ghost Bottle, is available nationwide and is the anchor of the brand's wider Halloween programming, which includes a presenting sponsor partnership with AMC's Fearfest and serving as the Official Spirits Partner of Janelle Monáe's imaginative Wondaween Festival. Last year, Bacardi was at 5.64 million cases in the U.S., according to Impact Databank.

Yahoo Finance
Oct 16th, 2026
Chevron, DRDGOLD and Brown-Forman offer 3%+ dividend yields as Treasury yields near 5%

With long-term US Treasury yields near 5%, investors are weighing how to earn income without giving up equity upside. A Simply Wall St screen highlights three dividend stocks yielding above 3%: Chevron, DRDGOLD, and Brown-Forman. Chevron, an integrated energy group, has a market value of about $435.6 billion. It reports roughly $82.5 billion in US revenue and $78.8 billion internationally in its downstream business, and its upstream arm adds about $52.6 billion domestically and $55.1 billion abroad. DRDGOLD retreats gold tailings in South Africa. It has a market value of around $2.1 billion, a 38.1% net profit ratio, and a price-to-earnings ratio of 8.4x. Brown-Forman, maker of Jack Daniel's, earns about $3.9 billion from beverage alcohol products and is valued near $13.1 billion.

Global Drinks Intel
Sep 18th, 2026
Brown-Forman takes Jack Daniel's Tennessee Blackberry into rtds.

Brown-Forman takes Jack Daniel's Tennessee Blackberry into rtds. Last updated: 18/09/2026 at 5:51 PM 18 September 2026 'After seeing the response, we knew it was the cocktail that earned its can ...' Brown-Forman has added a premix extension to the blackberry-flavoured SKU of flagship whiskey Jack Daniel's in the US, barely a year after the full-strength variant's release. The company, which added Tennessee Blackberry to the American whiskey's permanent portfolio in August last year, confirmed the launch in the country of Jack Daniel's Tennessee Blackberry Mixed With Lemonade this week. According to the brand owner, the RTD is a response to the viral trend of mixing Blackberry with lemonade that it observed last year. Available nationwide, the 4.8%-ABV premix has an SRP of US$11.99 per four-pack of 35.5cl cans. "When we launched Jack Daniel's Tennessee Blackberry last summer, fans quickly fell in love with its signature cocktail of Tennessee Blackberry and refreshing lemonade," said Jack Daniel's RTD brand director at Brown-Forman, Mary Beth O'Mara. "After seeing the response, we knew it was the cocktail that earned its can, and we're excited to bring it to our friends in a format that makes it even easier to enjoy." Of Jack's other flavoured variants, Tennessee Honey also has an RTD sibling that features lemonade, albeit at a stronger ABV of 7%. In results for the three months to the end of July, when group sales dipped by 1%, Brown-Forman noted that Jack's three flavour extensions not including Blackberry - Apple, Fire and Honey - were in marked decline sales-wise, while its RTD operations delivered an 11% top-line lift.