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Zentiva

Produces branded generic pharmaceuticals in Europe

Senior Customer Relationship Manager

Marketing Generalist & ManagementUpdated on Nov 12
Full-timeGermanyNo salary listed

About the Job

Requirements

  • Approximately 2 years of relevant marketing experience.
  • Proficient use of common marketing automation and customer relationship management systems.
  • Demonstrated planning and execution of campaigns and events.
  • Knowledge of the German pharmacy market is advantageous.
  • Structured, independent, and systematic working style, with analytical thinking.
  • Strong Microsoft Office skills, especially Excel.
  • Good spoken and written English.

Responsibilities

  • Independently manage and develop the pharmacy customer loyalty program, including member management, procurement of promotional materials, monitoring, and communications with customers and internal stakeholders.
  • Lead projects for participation in industry events, including organization, planning, procurement management, and attendance.
  • Organize and conduct customer events in coordination with Sales.
  • Organize and implement customer training offerings for pharmacies and, where appropriate, clinics, with external partners and/or agencies.
  • Manage advertising and promotion budgets and agency costs.
  • Collaborate with internal and external stakeholders, particularly Pharmacy, Hospital, Tender & Launches, and OTC/Marketing.
  • Analyze and monitor the market, competitors, and target groups, and derive corresponding measures.

Desired Qualifications

  • A completed degree, preferably in communication studies, marketing, or business administration, or comparable training.

About the Company

Zentiva

Produces branded generic pharmaceuticals in Europe

Zentiva makes branded generic medicines for European markets. Its products are off-patent drugs reformulated and marketed under Zentiva’s brands, delivering the same active ingredients and dosage as original medicines at lower prices. It differentiates itself through a long history as an independent platform under private equity, with a growth strategy built on acquiring brands to expand its European footprint. The goal is to become a leading European branded generics platform and improve access to affordable medicines across its markets.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Prague, Czechia
Founded
2003

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