Manager – Partner Marketing

What you will be doing day-to-day

• Manage the New Customer Acquisition roadmap in conjunction with partners whilst managing a significant budget.
• Manage the acquisition partnerships agenda across all functions within NewDay
• Empower partners to optimize performance and deliver maximum exposure of NewDay’s products and that the Acquisition strategy delivers against our budget plans. Strong management will be required to ensure that any underperformance or deviations are actively managed, demonstrating best practices internally to drive up partnership results.
• Collaborate with the internal commercial strategy & product teams and manage the thinking on product and pricing strategy across the partnerships to ensure NewDay remains both competitive and relevant to customer needs
• Manage the risk and control framework for the partner channel including monthly check MI, attestations and post live checks.
• Build and propose new promotions and customer incentives to distribute to partners to drive improved performance
• Manage commercial agreements and contracts to achieve positive outcomes.
• Analyse funnel metrics (e.g. click to sale conversion) to evaluate and improve efficiency of the programme and make adjustments
• Deliver accurate and timely updates of performance along with robust forecasts to advise future expectations to the Head of Acquisition Channels and/or forums.
• Work closely with Legal and Compliance team to ensure compliance in all aspects of marketing activity – creative, partner control, reporting etc
• Collaborate with partners to agree joint strategic roadmaps and be the driving force to implement it, through aligning external parties and NewDay resources.
• Develop and agree strategies with internal teams to improve customer experience, leading to better customer outcomes and funnel conversion

Your Skills and Experience

• Proven experience of managing successful strategic marketing partnerships for at least 3+ years.
• Consistent record of delivery against targets in digital / partnership acquisition
• Ability to deliver continuous BAU change on time through internal processes and key partners and channels
• Analytical skills, monitoring and analysing in-campaign and post-campaign performance
• Proven ability of proactively reacting and responding to risks and opportunities
• Experience in leading acquisition channels across aggregators from beginning to end. Able to understand and drive the acquisition strategy and critical metrics with the partner
• Relevant subject matter expert including regulatory knowledge in credit card marketing
• Ability to identify relevant industry standards and emerging opportunities

Your Personal Attributes

• Good communicator – writes and speaks for impact; confirms that the other side has the same understanding
• Responsible – takes ownership for their actions and outcomes; is accountable to other
• Strategic – doesn’t get trapped in the weeds, understands the bigger picture
• Proactive – doesn’t wait to take action, is in charge of situation

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