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Populix

B2B consumer insights and research platform

Freelance Graphic Design

ContractUpdated on 10/15/2026
No salary listed
Mid
West Jakarta, Kebonjeruk, West Jakarta City, Jakarta, Indonesia
In Person
Art, Graphics & AnimationGraphic Design

About the job

Requirements
  • Proven experience as a Graphic Designer, Visual Designer, or similar role, supported by a strong portfolio demonstrating solid design fundamentals and visual storytelling.
  • Ability to interpret creative briefs and translate concepts into compelling, engaging, and visually consistent designs.
  • Proficiency in design tools such as Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), Google Workspace (particularly Google Slides), or equivalent tools.
  • Understanding of layout and composition, typography, color theory, visual hierarchy, and brand consistency.
  • Attention to detail and ability to manage multiple projects and deliver quality outputs within deadlines.
Responsibilities
  • Develop creative concepts and design solutions aligned with briefs, brand objectives, and communication goals.
  • Create visual assets for social media, marketing campaigns, presentation decks, reports, infographics, and other brand communication materials.
  • Transform complex information and ideas into clear, engaging, and visually compelling designs.
  • Maintain brand consistency and visual standards across different platforms and communication materials.
  • Collaborate with the Marketing and Creative teams to refine concepts and deliver high-quality design outputs within agreed timelines.
Desired Qualifications
  • Experience in motion graphics and/or video editing.

About the company

Populix provides consumer insights and data analytics services to businesses and government organizations in Southeast Asia. It operates a B2B platform that offers online surveys, customized research projects, and syndicated reports, connecting clients to a large, diverse pool of respondents to collect consumer data quickly and efficiently. Revenue comes from fees for research services, with pricing tied to the project’s scope and complexity. The company serves industries such as FMCG, technology, and financial services, and its clients range from SMEs to multinational corporations. Populix differentiates itself by specializing in the Southeast Asian market, offering both bespoke and syndicated research options through an accessible respondent panel, enabling fast, scalable data collection and insights. Its overall goal is to help clients understand consumer behavior and make data-driven decisions through accessible market research and analytics.

Company Size

201-500

Company Stage

Series B

Total Funding

$14.2M

Headquarters

Jakarta, Indonesia

Founded

2017

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Simplify's Take

What believers are saying

  • Populix published fresh 2026 reports on Ramadan, brands, audio, and finance.
  • The September 3, 2026 data hub signals strong content-driven inbound demand.
  • AI funding supports product expansion after the 2024 Series B close and 2026 launches.

What critics are saying

  • Synthetic respondents weaken trust if clients question Asklumia by 2026 year-end.
  • Indonesia-centric revenue concentrates exposure if local demand softens in 2026-2027.
  • Large consultancies and survey platforms can compress margins and copy reports quickly.

What makes Populix unique

  • Populix sells Indonesia-first consumer insight, not generic global survey software.
  • Its 2026 reports use 1,100+ respondents and proprietary panel data.
  • Asklumia and digital respondent personas automate research faster than traditional agencies.

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Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-1%
VentureSquare
Jun 26th, 2025
Populix secures $4.3M Series B funding

Indonesian research company Populix announced a Series B investment of $4.3 million, led by MSW Ventures with participation from Intudo Ventures, Altos Ventures, and Acru Capital. The funding will be used to develop AI models for automating research processes and creating AI-based synthetic respondents to enhance data collection speed. This investment marks a significant milestone for both Populix and the Indonesian startup ecosystem.

MARKETING-INTERACTIVE
Apr 17th, 2025
Populix raises US$4.3m for AI-driven market research expansion

Indonesian technology-driven research company Populix has secured US$4.3 million in the first close of its Series B funding round.

Tech in Asia
Apr 15th, 2025
Populix raises $4.3M in Series B

Indonesian research startup Populix raised $4.3 million in the first close of its Series B round, led by MSW V Asia Fund X, with participation from Intudo Ventures, Altos Ventures, and Acrew Capital. The funds will enhance AI capabilities, including developing AI models and synthetic respondents. Despite a decline in Indonesian tech funding, Populix's success highlights the growing demand for market research during economic uncertainty and positions them strategically in Southeast Asia's AI market.

Heaptalk
Jul 7th, 2022
Populix launches Consumer Preference Towards Banking and e-Wallet survey

Populix, a digital-based research company, released the result of the Consumer Preference Towards Banking and e-Wallet survey (07/06).

TechNode Global
Jun 27th, 2022
Indonesia’s Populix raises $7.7M Series A funding led by Intudo Ventures and Acrew Capital - TechNode Global

Populix, an Indonesia-based homegrown consumer insights platform, announced Monday the closing of a $7.7 million Series A round of financing, led by Intudo Ventures and Acrew Capital, with participation from Altos Ventures and Quest Ventures. With this round of financing, it will reinforce its efforts to digitize the entire data collection process.