Front Desk Associate
About the job
- Must be 18 years of age or older.
- Willingness to become CPR/AED certified, with training provided by Planet Fitness.
- Basic computer proficiency.
- Ability to stand and move continually throughout the club during a shift.
- Ability to communicate continually in person or by phone during a shift.
- Ability to lift up to 75 pounds.
- Ability to work around toxic chemicals.
- Ability to frequently clean and sanitize equipment and facilities.
- Ability to bend and twist and move into different positions to accomplish tasks.
- Provide a superior level of customer service to members, prospective members, and guests while ensuring an exceptional member experience.
- Greet members and guests as they enter and exit the club and assist with check-in questions or concerns.
- Promote the Judgement Free Zone by connecting with members on the club floor, offering assistance, and supporting their fitness journeys while upholding club policies.
- Resolve member concerns and escalate them to a manager as needed.
- Answer phones in a friendly manner and assist callers with inquiries.
- Perform membership functions including sign-ups, contact and billing information updates, cancellations, collection of unpaid balances, and membership transfers.
- Call prospective members and conduct tours to assess their membership needs.
- Execute retail transactions accurately and support sales goals.
- Clean and sanitize exercise equipment, Black Card spa amenities, communal spaces, and assigned areas.
- Clean and sanitize restrooms and keep them stocked and clutter-free according to the routine cleaning schedule.
- Conduct comprehensive walks of club areas, promptly addressing safety, policy, and cleanliness issues.
- Address maintenance and facility concerns, including broken or missing equipment, dispensers, leaky faucets, and fixtures.
- Follow applicable health and safety policies and protocols, report unsafe conditions or at-risk behaviors, and work safely.
- Six to twelve months of experience in a customer service environment.
About the company
Planet Fitness runs and licenses affordable gyms with a Judgement Free Zone that minimizes intimidating gym features. Members can join for low monthly fees (as low as $10) and access cardio and circuit-training equipment in a welcoming environment. Revenue comes from franchise royalties, corporate-owned gyms, and selling equipment to franchises, supporting rapid expansion through a franchise-heavy model. The goal is to make fitness affordable and approachable for the broad majority, expanding its nationwide footprint and growing the member base.
Company Size
10,001+
Company Stage
IPO
Headquarters
Hampton, New Hampshire
Founded
1992
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Simplify's Take
What believers are saying
- September 9, 2026 app launch improves tracking, syncing, and visit planning.
- High School Summer Pass drew 3.7 million teens and 19.4 million workouts.
- August 6, 2026 guidance reaffirmed 7% revenue growth and 180-190 openings.
What critics are saying
- May 7, 2026 guidance cuts triggered a securities class action in New Hampshire.
- Meta's Muse and easier cancellations attack the ghost-member model supporting royalties.
- If churn spikes, Planet Fitness's low-price, high-occupancy model and franchise returns break.
What makes Planet Fitness unique
- Planet Fitness's Judgement Free Zone targets beginners scared off by hardcore gyms.
- Asset-light franchising scales 2,930 clubs and 21.5 million members with limited corporate capex.
- September 2026 app upgrades and new branding deepen retention across remodeled clubs.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life Insurance
Health Savings Account/Flexible Spending Account
Paid Vacation
Paid Sick Leave
Paid Holidays
401(k) Retirement Plan
Tuition Reimbursement
Employee Discounts
Company Social Events
Growth & Insights and Company News
6 month growth
20%1 year growth
20%2 year growth
20%Analysts at UBS, RBC Capital and Baird reaffirmed positive views on Planet Fitness this week. They point to stronger member demand, helped by beginner-focused promotions. UBS noted stronger September membership trends and early October momentum tied to the fall promotion, which offers $1 down and $10 per month. Concerns remain that easier cancellations and low-cost rivals could raise churn and limit pricing power. Simply Wall St's narrative projects revenue of $1.7 billion and earnings of $345.5 million by 2029, up from $237.9 million today. That implies 10.1% yearly revenue growth and a fair value of $66.31, 38% above the current price. Lower-ranked analysts are more cautious. They expect earnings of about $288 million by 2029.
Planet Fitness plans new location on Wilshire Boulevard. Supreme Fitness Group confirms Planet Fitness' Wilshire Boulevard plans. Published Date: October 9, 2026, 4:47 PM EDT According to public filings, Planet Fitness plans to open at 3420 Wilshire Blvd. Planet Fitness is a gym chain known for its High Value, Low Price model and Judgement Free Zone philosophy, which aims to make fitness accessible to everyone, regardless of experience level. Ad ends in 9 The brand's locations typically feature an extensive lineup of cardio and strength-training equipment. Black Card members also gain access to any of the chain's more than 2,900 locations nationwide. The project is linked to Supreme Fitness Group, one of the largest Planet Fitness franchisees in the country, which operates dozens of locations across California and the Southeast and is one of the brand's most active development partners on the West Coast. What Now Los Angeles reached out to representatives of Supreme Fitness Group, who confirmed that the company does not anticipate opening the location until late 2028. The project remains in its early stages, with variance approvals and other preliminary steps still underway. While the Wilshire Boulevard location remains years away, several other Planet Fitness locations are opening across the Los Angeles metropolitan area. "Planet Fitness is deeply invested in the Los Angeles community and dedicated to providing a fun, safe and affordable space where all Angelinos feel welcome and can prioritize their health and wellness," the company representative told What Now Los Angeles. Supreme Fitness Group celebrated the opening of its location at 2647 Foothill Blvd. in La Crescenta on October 8. Grand openings are also scheduled for October 12 at 1800 E. Avenue J in Lancaster East and October 30 at 27267 Newport Road in Menifee. A fourth location at 802 W. Beverly Blvd. in Montebello is expected to open in December. Follow Planet Fitness on Instagram and Facebook for updates. Love its content? Add WhatNow as a preferred source on Google to see more of its trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Los Angeles Daniela Velez is a bilingual journalist and communications strategist based in Colombia. She has covered stories across the humanitarian, political, and entertainment sectors, bringing a multidisciplinary perspective shaped by her background in Communications and Political Philosophy from Universidad de La Sabana and additional training in Modern Journalism from NYU
Planet Fitness shares surged over 8% on Friday, heading for their best day since November 2025, after UBS maintained its 'Buy' rating with an $80 price target, implying 68% upside. The investment bank highlighted strong membership growth in September and early October, noting the company's fall pricing promotion successfully attracted new members. The promotion allowed new members to join for $1 upfront and $10 monthly through September 10. UBS acknowledged concerns about agentic AI but believes the threat is manageable and unlikely to significantly disrupt Planet Fitness's business. The gym operator expects third-quarter earnings of $0.81 per share and revenue of $348.4 million. Total membership stood at approximately 21.5 million at the end of June. Despite the recent rally, shares remain down over 56% year-to-date.
Planet Fitness operators in Texas sued for illegal videotaping incident. October 7, 2026 The controversies around Planet Fitness continue to pile up as a woman is alleging that she was secretly videotaped at a Planet Fitness location in Frisco, Texas and has filed a lawsuit against the companies that operate the gym. The plaintiff, identified as Jane Doe to protect her privacy, is suing Excel Fitness Holdings, LLC, and Excel Fitness DFW 21, LLC, the owner and operator of the Planet Fitness location at 6951 Preston Road in Frisco, Texas. According to the lawsuit, the plaintiff had been a member of the gym for more than seven years and regularly used its tanning facilities. During several of those sessions, while she was undressed inside a private tanning room, the Frisco Police Department said a male Planet Fitness member recorded her without her knowledge or consent. Law enforcement recovered recordings depicting Planet Fitness members in various stages of undress. The lawsuit alleges that the gym operators failed to protect members despite a history of similar incidents involving hidden cameras and secret recordings at Planet Fitness locations across the country. The secret video recording incidents involved more than 55 women in Alabama, California, Illinois, Kentucky, Missouri and North Dakota dating back more than a decade. Excel Fitness is accused of failing to implement adequate safeguards against voyeurism and unauthorized recording, properly inspect and secure tanning areas, train employees to recognize suspicious activity and warn members about known or foreseeable risks. The women's legal team said claims in the lawsuit include negligence, gross negligence and invasion of privacy. The plaintiff is seeking more than $1 million in monetary relief, including compensatory and punitive damages, and requests a jury trial. The case Jane Doe vs. Excel Fitness Holdings, LLC, and Excel Fitness DFW 21, LLC was filed in the 471st Judicial District Court of Collin County, Texas. The cause number is 471-08184-2026. This case comes to light as a number of proposed class action lawsuits are swirling around the legal world targeting franchisor Planet Fitness, Inc. alleging securities fraud and the years-long fight a number of gym members have undertaken to challenge Planet Fitness' enforcement of its non-discrimination policy allowing members to use locker rooms and facilities that match their self-reported gender identity. Image courtesy Planet Fitness
New Business Spotlight: Planet Fitness opening Oct. 26 in Knoxville East. Planet Fitness, Knoxville East, New Business Spotlight, fitness, Greenway Drive, IGNITE Fitness Holdings Knoxville East residents will soon have another option for working fitness into their daily routines. Planet Fitness is scheduled to open its new Knoxville East location Monday, Oct. 26, at 4627 Greenway Drive, Knoxville. Planet Fitness The new club is part of Planet Fitness' "Judgment Free Zone" concept, designed to appeal to everyone from first-time gym users to experienced fitness enthusiasts. The company says its focus is on providing an affordable, approachable place where members can exercise at their own pace. Planet Fitness 2 The Knoxville East club will offer cardio and strength-training equipment, including treadmills, ellipticals, stationary bikes and plate-loaded strength equipment. Planet Fitness Black Card members will have access to additional recovery and relaxation amenities, including HydroMassage loungers, massage chairs and other Black Card Spa features. Planet Fitness 2 "At Planet Fitness, our goal is for exercise to feel welcoming, encouraging and accessible to everyone who walks through the door," said Mike Shapiro, senior vice president of operations at IGNITE Fitness Holdings, the independent Planet Fitness franchisee operating the location. Planet Fitness 2 IGNITE Fitness Holdings operates more than 140 Planet Fitness locations in the United States and Canada. Planet Fitness, founded in 1992, reported approximately 21.5 million members and 2,909 clubs as of March 31, 2026. Planet Fitness 2 New Business Spotlight is sponsored by The Rotary Club of Bearden and highlights businesses opening, expanding, or bringing new services to the Knoxville area. OUR TOWN. YOUR NEWS. Stories that connect its community. Read. Respond. Share. Follow KnoxTNToday on Facebook, Instagram, X and LinkedIn. Get all KnoxTNToday articles with its free newsletter. Comments: [email protected].