Full-Time

Senior Growth Marketing Manager

Posted on 6/9/2024

Relay Financial

Relay Financial

51-200 employees

Online business banking and money management

Fintech

Senior

Toronto, ON, Canada

Required Skills
Google AdWords
Marketing
Requirements
  • 5+ years in marketing with 4+ years directly in growth marketing
  • Experience running one or more of these channels: Meta, Google SEM, YouTube, or TikTok
  • Strong sense for brand and details; keen eye for creativity
  • Deep understanding of attribution models and methodologies
  • Managed 7-figure annual budgets across campaigns
  • Highly organized with strong attention to detail
  • Ability to gather, analyze, and report on campaign data
Responsibilities
  • Lead direct response channels such as Meta Ads, Google Ads, and affiliate publisher channels
  • Manage direct report and build the team as the function grows
  • Explore and prioritize strategies to scale direct response growth efforts
  • Develop, test, and optimize direct response campaigns
  • Utilize qualitative and quantitative data to manage campaign performance
  • Report on channel performance and conduct A/B and multivariate testing
  • Lead communication with agency and brand partners for ad creatives
  • Own website and landing page performance; manage CRO initiatives
  • Stay updated on industry trends and propose innovative tests

Relay provides a robust online business banking and money management solution tailored to small and medium-sized enterprises. A great place to work, this company facilitates seamless integration with popular accounting software and offers unique features such as multiple checking accounts and both physical and virtual debit cards, thereby enhancing operational efficiency. The company's commitment to secure, role-based access and automation in financial transactions positions it as a leader in the financial technology sector, offering employees the opportunity to work on pioneering banking solutions.

Company Stage

Series B

Total Funding

$75.5M

Headquarters

Toronto, Canada

Founded

2018

Growth & Insights
Headcount

6 month growth

31%

1 year growth

71%

2 year growth

167%