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Full-Time

Vice President

Product, Advertising

Confirmed live in the last 24 hours

Demandbase

Demandbase

501-1,000 employees

Account-Based Marketing solutions for B2B enterprises

Data & Analytics
Consulting
Enterprise Software

Compensation Overview

$280k - $320kAnnually

Senior, Expert

San Francisco, CA, USA

Hybrid work model in San Francisco.

Category
Product Management
Product Marketing
Product
Required Skills
UI/UX Design
Product Management
Data Analysis
Requirements
  • 10+ years of product management experience. Product marketing experience desirable.
  • 5+ years of people leadership experience.
  • Strong interpersonal and communication skills. Must be able to explain technical concepts to an executive audience, and translate business objectives to a technical audience.
  • Experience in leading products for B2B advertisers.
  • Proven track record of solving ambiguous and complex data problems at scale, strong quantitative modeling skills inclusive of machine learning.
  • Degree in a technical or business discipline preferred.
Responsibilities
  • Spearheading the formulation of a compelling vision for Demandbase's Advertising offerings.
  • Collaborating closely with Engineering, UX, and various stakeholders to define and bring to market groundbreaking products that set industry standards.
  • Functioning as the cross-functional General Manager responsible for steering Demandbase's market-leading product portfolio for advertisers.
  • Leading and nurturing a team of exceptional product managers, fostering their growth and empowering them to deliver excellence.
  • Upholding the highest quality standards across product management teams by implementing and refining exceptional processes.
  • Championing Demandbase products externally through effective engagement with analysts and strategic partners, and internally to our field and engineering organizations.
  • Investing significant time in customer engagement, conducting thorough discovery sessions to gain deep insights into their evolving needs.
  • Translating customer feedback into actionable strategies, ensuring our products remain aligned with and ahead of market demands.
  • Being an expert in competitive dynamics, and a clear vision for how we should navigate the market and position our offerings.

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises, focusing on helping businesses target and engage high-value accounts. Their platform integrates tools like data analytics, personalized advertising, and CRM integrations, allowing clients to tailor their marketing strategies to specific accounts rather than a broad audience. This approach is particularly beneficial for industries with long sales cycles, such as technology and financial services. Demandbase operates on a subscription model, providing customizable access to their platform, along with professional services like training and consulting to enhance client success. Their goal is to empower B2B marketers and sales teams to effectively convert high-value accounts, establishing strong relationships and maximizing the impact of their marketing efforts.

Company Stage

Series H

Total Funding

$318M

Headquarters

San Francisco, California

Founded

2005

Growth & Insights
Headcount

6 month growth

4%

1 year growth

3%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition as a leader in multiple industry reports, including Forrester Wave and Gartner Magic Quadrant, underscores Demandbase's strong market position and credibility.
  • The company's dual revenue stream from subscription fees and professional services ensures financial stability and fosters long-term client relationships.
  • Innovative product developments, such as multi-language intent solutions and B2B-specific connected TV advertising, highlight Demandbase's ability to stay ahead of market trends.

What critics are saying

  • The rapidly evolving digital marketing landscape requires continuous innovation, which can be resource-intensive and challenging to sustain.
  • High competition in the B2B marketing technology sector, with numerous players vying for market share, could impact Demandbase's growth and profitability.

What makes Demandbase unique

  • Demandbase excels in account-based advertising and overall platform flexibility, setting it apart from competitors in the B2B marketing technology space.
  • The company's strong market presence and recognition as a pioneer in ABM, particularly in the enterprise sector, further distinguish it from other players.
  • Demandbase's integration of AI-powered innovations, such as AI-Powered Campaign Outcomes and Buying Group AI, showcases its commitment to cutting-edge technology and continuous improvement.

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