Product Marketing Manager
Confirmed live in the last 24 hours
GOAT Group

1,001-5,000 employees

Authentic sneakers & apparel marketplace platform
Company Overview
Goat’s mission is to bring the world’s great products together from the past, present and future, while providing a premier end-to-end customer experience with a point of view on culture and style. The company has become the leader and most trusted sneaker marketplace in the world through its unique positioning between the primary and resale markets by offering products on their digital platforms and retail locations.
Consumer Goods

Company Stage

Series F

Total Funding

$500.9M

Founded

2010

Headquarters

Los Angeles, California

Growth & Insights
Headcount

6 month growth

6%

1 year growth

19%

2 year growth

62%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
SQL
Tableau
Marketing
Business Strategy
Looker
Data Analysis
PowerPoint/Keynote/Slides
CategoriesNew
Business & Strategy
Growth & Marketing
Requirements
  • 5+ years in product marketing, marketing strategy, consumer insights, strategic planning, business strategy or similar fields
  • 1+ year managing direct reports and developing others, including experience leading productivity and efficiency improvements
  • Past success developing and driving cross functional strategy, including go-to-market strategy, marketing campaigns and end-to-end marketing programs for multiple products or brands
  • Demonstrated understanding of positioning, segmentation, value propositions, messaging, and marketing techniques to drive business growth, including engagement with existing features and launching new products, features, or markets
  • Experience influencing roadmaps, including collaborating with Product, Business Development, Brand, Marketing and Design
  • Critical thinking and creative problem solving skills with the ability to proactively define problems and recommend solutions including planning or process optimizations
  • Exceptional presentation skills. Experience creating executive-level presentations is a plus
  • Experience in qualitative and quantitative consumer research and insights, including hands-on experience from research design to execution and analysis
  • Experience with Looker, Mode, Tableau, Qualtrics or similar platforms
  • Advanced Excel and PowerPoint skills, or equivalent software. SQL experience is a plus
  • Previous technology company, eCommerce, marketplace, B2B2C experience is a plus
Responsibilities
  • Ideate, manage and measure the impact of marketing initiatives including but not limited to go-to-market strategies, marketing campaigns, and strategic partnerships
  • Develop comprehensive marketing plans including targeting, goal setting, opportunity analysis, positioning, messaging, channel strategy and ROI analysis
  • Contribute to marketing and cross-department strategic planning, including positioning, targeting, market and opportunity analysis
  • Manage and socialize messaging frameworks and represent the voice of the consumer across marketing programs, including crafting clear and concise positioning statements, value propositions and creative briefs to ensure consistency and fluency across departments
  • Partner with stakeholders to determine goals and KPIs at the product, campaign, and channel level. Create ongoing reporting to circulate insights and bring new opportunities to teams
  • Identify and synthesize data from a variety of sources to understand the market, identify and analyze complex problems, distill unmet needs, and create innovative solutions
  • Conduct hands-on research and analysis to develop consumer segments and personas, gather competitive intelligence and evaluate market performance to inform strategic planning, including collaborating with analytics teams and external partners to develop studies, surveys and testing
  • Manage external and/or internal partners to ensure quality, on-budget, on-time delivery of programs and assets across channels
Desired Qualifications
  • Experience creating executive-level presentations
  • SQL experience
  • Previous technology company, eCommerce, marketplace, B2B2C experience