Director – Revenue Marketing
Playfly Sports
Director – Revenue Marketing
Playfly Sports
Fandom-driven sports media and marketing technology
DIRECTOR, REVENUE MARKETING (TROY SPORTS PROPERTIES)
Troy, AL
On Site
THE RUNDOWN
Playfly Sports is looking for a Director, Revenue Marketing to join our Troy University team in Troy AL. The Director, Revenue Marketing will work with the Assistant Athletics Director of Marketing to drive awareness and attendance for all athletic programs while increasing fan engagement. The primary objective is to provide a top-tier game atmosphere for all home athletic events while continuing to drive revenue for the Athletics Department. This position reports directly to the Deputy Athletics Director for External Relations / Revenue Generation.
WHAT YOU’LL ACCOMPLISH
· Oversee all operations and sales for gameday special events and activities
· Design and implement fan experience, marketing, and sales campaigns for assigned sports.
· Assist the Deputy Athletics Director and Assistant Athletics Director in the game presentation of men’s football and basketball games
· Assist the Deputy Athletics Director and Assistant Athletics Director of Marketing & Fan Engagement in all marketing and sales campaigns surrounding revenue generating sports
· Support the Assistant Athletics Director of Marketing & Fan Engagement in recruitment, scheduling, and training of the student intern program
· Oversee all operations and sales for property specific revenue drivers
· Coordinate and implement activation features within the university athletics app
· Coordinate with the Assistant Athletics Director of Marketing & Fan Engagement on social media campaigns
· Work directly with university sports properties on fulfillment and in-game sponsorship activations for home sports games
· Analyze data from email correspondence, social media, and the university athletics app to ensure that sponsors receive optimal ROI and advise the university athletics team on ways to improve communication to season ticket holders, alumni, fans, and students
· Other job-related duties as assigned
WHAT YOU’LL BRING
· Bachelor’s Degree required, Master’s preferred
· 1+ years of experience in sports marketing
· Strong storytelling skills and experience
· Ability to work in a collaborative team setting while also being self-motivated and organized
· Familiarity of NCAA rules, college athletics content trends, and current social and digital media trends and specifications preferred
· Excellent communication and time management skills
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
· Ability to lift up to 25 lbs.
· Ability to work outside of typical business hours as needed, potentially including, but not limited to, evenings, weekends, and holidays
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
Fandom-driven sports media and marketing technology
Activates and monetizes sports fans across professional, collegiate, and high school properties through sponsorships, brand integration in live games and highlights, and digital streaming. It uses a data-driven model called Fandom as a Service to analyze fan behavior and deploy engagement technology, content, and sponsorship activations across linear TV, streaming, and digital platforms. A distinguishing factor is owning or activating rights across pro, collegiate, high school, and venues, combined with end-to-end sponsorship sales and fan-focused marketing. The goal is to give partners a clear path to reach, engage, and monetize fans while growing sponsorship revenue across the sports ecosystem.
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