Senior Acquisition Marketing Manager

Description

The Amazon Flex team is looking for a Sr. Acquisition Marketing Manager to own the acquisition of delivery partners across the United States. This is a high impact and exciting role which involves end to end ownership of delivery partner acquisition strategy, budget, channel selection, and optimization.

This individual will be in charge of managing marketing campaigns at a both a country and regional level, they will own acquisition targets and budget; ensuring both are met on time for all regions throughout the year. To achieve their long-term targets they will look around corners, piloting channels and campaigns which help Amazon Flex achieve cut-through in regions or cohorts which are harder to recruit. At the heart of everything you do will be ensuring Amazon Flex delivery partners have the best possible experience.

A successful candidate will have experience in leading brand and performance campaigns, either in agency or client-side; and is comfortable managing multiple agency partnerships and internal stakeholders. They are a data-driven decision maker; able to carve out insights from complex information and use it to make optimizations or inform strategy. This role will require strong written and verbal communication skills, the ability to move fast to meet targets and be inventive when solving problems.


Key job responsibilities
• Own acquisition marketing strategy which allows Amazon Flex to acquire our target audiences within unique delivery areas across the United States.
• Own the ongoing planning, optimization and execution of the Amazon Flex paid marketing channels, including new channel assessments and testing plans.
• Own budget planning and tracking; working closely with business and finance stakeholders
• Drive rapid experimentation of campaign types, channels and programs to achieve greater lead volume from high value segments and hard-to-recruit regions
• Work with a diverse range of technical and non-technical stakeholders to influence changes that give Amazon Flex delivery partners the best possible experience, and meet long term recruitment objectives.
• Ensure there are strong mechanisms for measuring marketing channel performance, integrating market research into campaigns and planning based on on-the-ground insights, occasionally requiring travel to recruiting regions.

About the team
Amazon Flex is a Last Mile delivery channel that engages delivery partners a gig-work model to deliver packages to Amazon customers, primarily for orders with ultra-fast delivery promises. This role is part of the Flex MACRO team, responsible for acquisition, onboarding, first-route activation and lifecycle engagement of delivery partners

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience with customer segmentation, profiling, and targeting
- Experience using any of SQL or other analytical tools for conducting data analysis

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.