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Cloudflare turned on WebMCP for 100,000 stores. Cloudflare says it enabled WebMCP at the edge for almost 100,000 Commerce.com storefronts to let shopping agents call tools instead of scraping HTML. StartupHub.ai Staff Cloudflare says it switched on WebMCP across almost 100,000 Commerce.com storefronts at the edge. The rollout builds on an August beta that injects a tiny script without merchant code changes, according to Cloudflare. Kristina Pototska, product management director at Commerce.com, said merchants want to stay in the checkout and keep customer control. "Merchants keep asking us how they can keep up with agentic shopping," Pototska said, per Cloudflare. WebMCP is a Google proposed browser standard still behind chrome://flags and Chrome Origin Trials, per Cloudflare. Partner Paid placement Agents previously scraped HTML, guessed buttons, and burned tokens on cookie banners and bot challenges. With WebMCP the agent calls search_products and add_to_cart on document.modelContext inside the shopper session. Commerce.com proxies tool definitions from its backend MCP server through Cloudflare so merchants keep logic control. Cloudflare had to add per-store opt-outs because Commerce.com runs thousands of vanity domains on shared zones via Cloudflare for SaaS. The same rollout was framed Oct. 21 as bringing AI assistants to BigCommerce merchants, reported by GlobeNewswire and not in the Cloudflare post. WebMCP remains in early preview with no general availability date while browsers keep it behind experimental flags. (C) 2026 StartupHub.ai. All rights reserved. You may not republish this article in full without a license. Search engines and AI research tools may crawl and summarize for reference. Bulk reproduction or model training requires a license. See our terms. The videos behind the news, one flip at a time. The feed mixes the videos from our articles with startup demos and you flip through them like TV channels for free with no signup. Discussion. Join the conversation below StartupHub.ai Staff Editorial team The staff writers of StartupHub.ai, ranging from investment analysts to avid AI tool users, early adopters and critical enthusiasts. Backgrounds span engineering, business and the arts. We hold every piece to rigorous standards of research and review.

Commerce and Cloudflare bring AI shopping assistants to BigCommerce merchants' online stores with WebMCP. Shoppers' browser-based AI agents can now find products and fill a cart on merchants' own stores while the checkout remains on the storefront. AUSTIN, Texas, Oct. 21, 2026 (GLOBE NEWSWIRE) - Commerce.com (Nasdaq: CMRC), the open commerce ecosystem built to help merchants win as AI reshapes how customers discover and buy, today announced a partnership with Cloudflare that lets AI agents in a customer's web browser search, compare and shop directly on BigCommerce merchants' online stores with no setup required. The new functionality is turned on by default for eligible BigCommerce merchants. Shoppers increasingly ask AI agents to find and compare products for them, but most online stores were designed for people to read and click, which leaves agents guessing at buttons and forms. WebMCP is a standard that lets a website tell a shopper's browser agent directly what it sells and what it can do. For example, a shopper might ask their browser agent to "find a lightweight jacket in my size under $150." The agent can search the store's actual products and prices, add the best match to a cart and hand back a link to complete checkout on the merchant's store. For merchants, that means showing up when shoppers use AI to shop with accurate prices and stock pulled directly from the store. Merchants don't need to write code or change their site. Checkout, the customer relationship and the brand stay with the merchant. Merchants can turn off the feature in a new settings menu, which also manages all of Commerce's AI connections. "Every AI assistant is about to become a shopping assistant, and most of them are still guessing their way through storefronts the way a bot would, clicking and scraping and getting prices and inventory wrong," said Sharon Gee, senior vice president of product for AI at Commerce. "WebMCP replaces guessing with a handshake. A shopper's agent asks the store directly for what's in stock at what price in which sizes, and the store answers accurately. With this partnership, every merchant on our platform gets that handshake automatically, with no code to write and no changes to their site. Shoppers get agents that work the way they expect, and merchants stay in control of their catalog, their customers, and the sale. Commerce is ensuring our customer sites are agent-ready by default." "The web is being rebuilt for AI agents, and it's on platforms like BigCommerce and Cloudflare to handle that shift so merchants can focus on running their business," said Matthew Conroy, senior director at Cloudflare. "Together, we're giving every merchant a way to tell a shopper's agent exactly what their store can do, on their own site and on their own terms. We think that's how the agent-ready web should work: built on open standards with the site owner in control." WebMCP builds on the existing BigCommerce MCP Toolkit, which gives agents access to functions they can use to complete real-world tasks. For eligible B2C and B2B stores, BigCommerce's server-side Storefront MCPs expose shopping actions to agents connecting from outside the storefront, while WebMCP brings those actions to agents working directly in the shopper's browser. The partnership is part of Commerce's broader work to help merchants prepare their catalogs for emerging discovery experiences, reach shoppers across new channels, and support paths to purchase. About Commerce Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Dell, Harvey Nichols, King Arthur Baking Co., Mizuno, Pacsun, Perry Ellis, Skechers, SportsShoes and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit www.commerce.com or follow us on X and LinkedIn. BigCommerce(R), the Commerce logo, and other brands are the trademarks or registered trademarks of Commerce.com Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.