Marketing Lead

JOB DESCRIPTION

ABOUT THE ROLE

We’re looking for a passionate marketing manager for one of Uber's largest and booming EMEA markets, to help develop the business in Turkey and ensure Uber and Uber Eats are loved and trusted brands in daily life. 

You will be tasked with boosting market growth across mobility and delivery by increasing demand across our highest priority audiences and products while fueling engagement and loyalty amongst riders and drivers. You will contribute to build yearly marketing strategies and plans, develop world class, through-the-funnel marketing campaigns to drive both brand and business impact and will deploy marketing activations and programs leveraging Uber’s owned channels.

You will work closely with key cross-functional partners, such as the local Operations leadership team and General Managers, the communication and policy teams or the product & performance marketing teams. 

This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment.

RESPONSIBILITIES

• Strategy & Planning: contribute to building the strategy, planning, and KPI setting for Turkey brand marketing, including aligning on business objectives and priorities. Support the strategy to meet brand and business goals and craft the campaigns and initiatives calendar across different priorities and audiences. 

• Brand & Business Growth: Own the development of integrated marketing programs that balance long-term brand building with short- and medium-term commercial impact, driving outsized growth across Mobility, Delivery, and Membership in close collaboration with Communication, Policy and Operations teams. 

• Full-Funnel Marketing Excellence: Drive the development of best-in-class, full-funnel marketing strategies - from awareness to conversion to retention - ensuring a seamless and effective customer journey across all touchpoints in close alignment with cross-functional partners.

• Creative & Agency Leadership: Drive the development of high-impact, best-in-class creative across your marketing initiatives, ensuring work is insight-driven, on-brand, bold and culture-shaping, executed with brilliant craft and delivered against both creative and commercial objectives.

• Communication & media strategies: Pilot the development of consumer-centric communication strategies partnering with the regional media team and agency partners, execute the deployment of high impact media plans focused on driving business/brand impact with an ongoing focus on performance and optimization. 

• Cross-Functional Partnership: Serve as a key strategic partner to Operations teams, Strategy, and other cross-functional teams, bringing a strong customer and commercial lens to business decisions and ensuring marketing is deeply embedded in key initiatives and resourced effectively.

• Commercial & Analytical Rigour: Drive a data-led approach to campaigns and programs, partnering with Analytics and Insights teams to define success metrics, evaluate performance, define areas of innovation and experimentation, continuously optimize strategy and execution, and share learnings back to maximise the capabilities of the global marketing team.

REQUIREMENTS

• 7+ years of consumer marketing experience, specialising in through the funnel marketing, that has driven brand and business impact. 
• Proven track record of delivering successful and commercially driven strategic marketing plans that are designed to drive growth and engagement of different audiences.
• Experience in data-led decision-making. You should be able to interpret extensive data and identify the opportunities for growth and optimization.
• Experience leading & developing best-in-class marketing campaigns and programs, with a proven ability to develop robust go-to-market plans and break-through creative executions.
• Experience working directly with and managing external creative and media agencies.
• Excellent written and verbal communication skills in Turkish and English. Must be comfortable presenting and sharing work with leadership in English.
• Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions. Can stay calm under pressure.
• Collaboration and the ability to work with a large number of teams across multiple disciplines.
• Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiency.
• Self-motivation and drive. Ability to work well independently and within a group setting to push projects to completion.
• Exceptional business acumen & strong data and analytical skills with proficiency in Excel/Google Sheets.