Digital Product Manager

A Brief Overview

What you will do

• Own digital product outcomes for the consumer channel

  • Define and manage product strategy, roadmap, and priorities for theconsumerdigital experience.

  • Translate customer needs, business opportunities, and friction points into clear product problems to solve.

  • Establish success metrics across conversion, self-service completion, customer satisfaction, and support deflection. Track performance after launch.

  • Make tradeoff decisions based on customer impact, business value, effort, risk, and learning potential.

  • Balance near-term optimization, foundational platform work, and longer-term innovation across the roadmap.

  Improve conversion and the end-to-end customer journey

  • Own the consumer funnel from first visit through completed booking, removing friction at each step of quote, scheduling, and coverage, and connecting that work to the revenue and margin the consumer P&L owner is accountable for.

  • Differentiate the experience for direct-pay and insurance customers based on their context and what each needs to reach a resolution.

  • Reduce drop-off, errors, and support-assisted completions in the consumer journey.

  • Use behavioral data and customersignalto find the highest-value opportunities to improve conversion and experience.

  Shape AI-enabled consumer experiences

  • Identifywhere AI creates measurable customer and business value.

  • Partner with the AI and Agentic product leadership on emerging agentic capabilities and how they apply in the consumer experience.

  • Define use cases where AI improves customer outcomes, self-service, decisioning, and personalization, grounded in real customer problems with measurable value.

  • Help translate AI capabilities into clear customer and business outcomes, with attention to data quality, feedback loops, escalation paths, and trust.

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  Lead through cross-functional influence

  • Align stakeholders around the problem, opportunity, value, priority, and path forward.

  • Partner closely with the consumer P&L owner and across Technology, Design, Analytics, Marketing, Operations, and Contact Center teams.

  • Bring clarity to ambiguous problems andfacilitatedecision-making when tradeoffs arerequired.

  • Operate in a product model with shared outcomes, visible tradeoffs, and continuous discovery and delivery.

Education Qualifications

• Bachelor's Degree or equivalent experience Required

• Salesforce Certification Preferred

• Product Owner Certification Preferred

Experience Qualifications

• 5+ years of product management, digital product, or related experience, with meaningful time on consumer-facing digital products at scale.

• Experience owning digital products from discovery through launch and optimization.

• Hands-on use of digital analytics platforms (Quantum Metric, Heap, Amplitude,FullStory,Mixpanel, or similar). You run your own analysis and form your own point of view from the data.

• Demonstrated fluency using AI across the product lifecycle:strategy development, discovery, customer signal, analysis, and prototyping. Fluent with tools like Claude, Claude Code, Claude Design, ChatGPT, Cursor, Lovable, and Granola.

• Experience withexperimentation, A/B testing, funnel optimization, or digital performance improvement

• Experience improving conversion in high-intent or high-traffic consumer funnels.

Target Experience

• We’relooking for a product leader who has shipped consumer digital experiences inside fast-moving, product-led organizations, and who is energized by helping a company evolve toward that model. The shape of the work matters more than the company name on the resume.

  • High-intent consumer funnels.eCommerce, booking, quoting, or self-service journeys where conversion and experience are the product.You’veshipped against real customer behavior and moved the numbers.

  • Consumer productsatscale.High-traffic experiences wheresmall changesmatter and whereyou’vehad to balance customer experience with business performance.

  • Product environments whereyou’veseen real practice work.Dedicated cross-functional teams, real discovery practices, instrumented experimentation, and outcome-based goals.You’veoperatedinsidethatand you know what good looks like.

  • Pace-setting product cultures.You’veworked inside organizations that set the standard for how product gets built. Fast cycles, tight feedback loops, and a default to shipping and learning.

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  ​​Preferred Qualifications

  • Experience shipping AI-enabled product capabilities. Agents, personalization, automation, or recommendations.

  • Experience improving both customer-facing and internal associate-facing digital tools.

  • Understanding ofproduct analytics, VOC, journey mapping, service design, and customer research methods.

  • Familiarity with APIs, data products, design systems, and modern experimentation practices.

Skills and Abilities

• • Product Strategy.Defines where to play, what to prioritize, and how product work creates measurable value.

  • Customer and Journey Thinking.Understands the full customer journey, from first need through resolution, and canidentifyfriction, unmet needs, and moments that matter.

  • Business Acumen.Connects product decisions to revenue, margin, conversion, satisfaction, and operational performance.

  • AI and Data Fluency.Understands how data and AI can enable better experiences, smarter decisions, and more efficient workflows.

  • Cross-Functional Leadership.Aligns teams, influences stakeholders, and drives accountability without relying on authority.

  • Experimentation and Learning.Usestesting, analytics, and feedback loops to learn quickly and improve continuously.

  • Execution Discipline.Moves from strategy to delivery while managing scope, tradeoffs, dependencies, and outcomes.

  • Strong written and verbal communication.Ability tooperatein ambiguity and bring structure to complex problems.

  • Strong ability totranslatebusiness goals and customer needs into product strategy and roadmap.

Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.

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