Senior Developer Marketing Manager
Amazon
Senior Developer Marketing Manager
Amazon
Sells products online and rents cloud computing
The Amazon Web Services (AWS) China and Hongkong Marketing team is looking for a Senior Developer Marketing Manager to own the end-to-end planning, execution, and amplification of developer marketing programs that drive awareness, adoption, and usage of AWS services across developer and builder audiences.
You will set the strategy and lead a team to design and run hackathons, competitions, hands-on workshops, and developer festivals — from problem statement design and platform setup all the way through promotion and post-event engagement. You won't just plan marketing tactics — you'll roll up your sleeves and build demo applications on AWS services yourself, so you can speak to developers as a peer, not just a marketer.
Beyond 1P programs, you will cultivate relationships with third-party developer communities — including open-source communities, community-oriented tech media (e.g., CSDN, InfoQ, GeekPark), and influencer-owned technical communities — to extend AWS's presence where developers already gather.
You will also lead to create compelling developer-facing content (blogs, vlogs, short-form videos, social posts) and bring creative energy to everything you do — designing programs that surprise, engage, and resonate with a developer audience that is notoriously hard to impress.
Key job responsibilities
• Define the developer marketing strategy for Greater China and drive end-to-end delivery of programs: scoping, planning, cross-functional coordination, execution, promotion, and post-program analysis.
• Set the bar for technical depth — design hackathon problem statements, set up hands-on lab environments, and build sample applications on AWS services to demonstrate real-world use cases.
• Coordinate across product marketing, field marketing, tech teams, PR, and business teams to ensure programs ladder up to broader GTM goals.
• Build and maintain engagement with 3P developer communities — open-source organizations, tech media with community reach, and influencer-led developer groups.
• Savvy in producing developer-facing content across formats: technical blogs, vlogs, demo videos, and social posts.
• Bring creative, out-of-the-box thinking to program design — crafting experiences that stand out to developers and builders who have seen it all.
• Mentor and develop a small team of marketers, raising the bar on both technical depth and creative execution across the squad.
- 6+ years of professional non-internship marketing experience
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- A strong portfolio of self-produced content — blogs, videos, vlogs, or social posts — that demonstrates the ability to engage a technical audience. Personal influencer or creator experience is a strong plus.
- Creative instinct: able to come up with ideas that grab developer attention in a crowded feed — unexpected formats, compelling hooks, culturally relevant angles.
- Comfortable working cross-functionally with marketing, tech, and business teams in a fast-paced environment.
- Strong written and verbal communication in both Chinese and English.
- Experience with cloud computing technologies, especially AI/ML services.
- Experience in digital marketing and content production timelines and process
- Experience as a content creator, tech influencer, or community leader with a demonstrable online presence.
- Proficiency with video editing tools, social media analytics, and content management workflows.
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Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
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