Full-Time

Demand Generation Manager

Tofu/Mofu

Updated on 11/21/2024

Verkada

Verkada

1,001-5,000 employees

Provides integrated security solutions for enterprises

Enterprise Software
Cybersecurity

Compensation Overview

$120k - $190kAnnually

+ Sales Incentives + Discretionary Bonuses + Equity (RSUs)

Mid, Senior

San Mateo, CA, USA

Requires on-site presence in San Mateo 5 days a week.

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
SQL
Salesforce
Requirements
  • Bachelor's degree
  • 4-8 years of work experience including at least 3 years in B2B marketing
  • Experience executing six-figure quarterly spend campaigns on Linkedin, Google Display, YouTube, and other paid marketing channels including content syndication.
  • Business-level English fluency in verbal and written communication
  • Strong ability to analyze and dig into data using Salesforce and BI reporting
  • Extreme ownership (Inbox 0 personality)
  • SQL querying is a bonus!
Responsibilities
  • Execute top and middle funnel campaigns across multiple marketing channels including paid social, programmatic, content syndication, organic methods with the goal of generating marketing leads with high demographic scores at a reasonable cost.
  • Partner with the content, solutions and creative marketing teams to best position our products across multiple industries and strategize on new campaigns and content.
  • Collaborate with the growth and lifecycle marketing team to ensure a cohesive strategy that helps nurture leads down the funnel as well as cheapen the cost of generating pipeline.
  • Execute digital and outbound campaigns that can generate demand for webinars and field marketing in-person events.

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible monitoring, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, making them suitable for large enterprises and institutions. The company aims to deliver comprehensive security management through hardware sales and subscription-based software services.

Company Stage

Series D

Total Funding

$431.8M

Headquarters

San Mateo, California

Founded

2016

Growth & Insights
Headcount

6 month growth

9%

1 year growth

13%

2 year growth

55%
Simplify Jobs

Simplify's Take

What believers are saying

  • Verkada's rapid international expansion, including into the DACH region, indicates strong market demand and growth potential.
  • The launch of AI-powered search capabilities enhances the efficiency and effectiveness of their security solutions, making them more attractive to enterprise clients.
  • Partnerships with organizations like The 'I Love U Guys' Foundation and HiveWatch demonstrate Verkada's commitment to community safety and innovative security solutions.

What critics are saying

  • The enterprise security market is highly competitive, with major players like Cisco and Honeywell posing significant threats.
  • Rapid expansion and numerous integrations may lead to operational challenges and potential service disruptions.

What makes Verkada unique

  • Verkada's hybrid cloud approach combines on-site hardware with cloud-based storage, offering a unique blend of security and accessibility that many competitors lack.
  • The seamless integration of video surveillance with access control systems provides a comprehensive security solution that is more cohesive than standalone products.
  • Achieving FedRAMP Ready status highlights Verkada's commitment to high security standards, making it a trusted choice for public sector clients.

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Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits