Director – Public Affairs & Social Intelligence

Our Digital Transformation

The Coca Cola Company (TCCC) is evolving into a more digital first, data driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate The Coca-Cola Company system’s next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end to end impact on growth, productivity, and efficiency. This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation, it demands a strategic transformation of core capabilities, a domain based, product centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.

Role Overview

The Director, Public Affairs and Communication Services Digital Services, Japan plays a critical role in advancing Coca‑Cola’s digital transformation by delivering innovative, data‑driven solutions across the public affairs and communication services. This role bridges digital capabilities with business priorities in Japan, ensuring that digital products and platforms enhance stakeholder engagement, strengthen brand reputation, and enable responsive, insight‑led decision making. Operating within a product‑centric digital model, this leader partners closely with business stakeholders, global digital teams, and regional leaders to translate transformation priorities into scalable digital solutions. The role focuses on embedding data, automation, and artificial intelligence into communications workflows, driving measurable improvements in customer experience, operational efficiency, and enterprise reputation management. This position requires strong cross‑functional collaboration, an ability to operate within a matrixed global environment, and a deep understanding of how digital capabilities can enable modern communication ecosystems and customer engagement strategies in a complex market like Japan. 

What You will do for us

• Lead the design, development, and deployment of digital products and frameworks supporting reputation and public affairs and communication services, aligned with enterprise digital transformation priorities 

• Translate business needs into digital solutions by partnering with commercial, public affairs, and communication teams to enable data‑driven engagement strategies 

• Embed data, analytics, and artificial intelligence into communication processes to enhance responsiveness, personalization, and insight generation 

• Drive adoption of digital platforms and tools, ensuring consistent usage and measurable business outcomes across stakeholder groups 

• Collaborate with global and regional digital teams to align Japan‑specific solutions with enterprise architecture, standards, and product strategies 

• Champion a product‑centric operating model by prioritizing user needs, continuous improvement, and measurable value delivery.

• Enable integration of reputation research, customer feedback, social listening, and communication analytics into decision‑making frameworks 

• Identify opportunities to automate workflows and streamline operations to improve efficiency and reduce manual effort 

• Manage vendor and partner ecosystems to deliver high‑quality digital capabilities that align with enterprise standards 

• Support change management and capability building to increase digital fluency across communication teams 

• Collect, interpret, and communicate local reputation performance, converting intelligence into actionable insights, strategies, and tactics 

• Quantify the impact of PACS communications campaigns and initiatives in collaboration with internal and external partners 

• Refine our global corporate reputation framework, ensuring local attributes and data points are accounted for within the questionnaire 

• Design and oversee ad hoc research based on macro events, campaigns, or issues, collaborating with Human Insights and other Enterprise Intelligence teams as needed 

• Design and develop visualizations and dashboards to support the needs of stakeholders and partners 

Requirements and Qualifications Skills

• Bachelor’s degree in Information Technology, Business Administration, Communications, or a related field 

• 8+ years of experience in digital product management, digital transformation, or technology delivery within customer engagement or communications domains 

• Demonstrated experience delivering digital platforms or solutions that support public affairs, or communications functions 

• Strong understanding of data and analytics concepts, including the application of artificial intelligence and automation in business processes 

• Experience working in a product‑centric operating model, with a focus on user‑centric design and continuous delivery 

• Proven ability to partner with business stakeholders to translate strategic priorities into digital solutions with measurable outcomes 

• Experience operating in a global, matrixed organization with alignment to enterprise standards and governance 

• Strong communication and stakeholder engagement skills, with the ability to influence across functions and levels 

• Familiarity with regulatory, cultural, and market dynamics in Japan, particularly as they relate to communication and customer engagement 

• Demonstrated ability to manage external vendors and drive delivery accountability 

• Commitment to continuous learning, digital innovation, and building inclusive, collaborative environments 

• Data Storytelling:  Ability to communicate complex data and insights through clear, compelling narratives 

• Research and Data Management: Experience in managing research projects, data sources, and reporting systems to drive actionable insights