Full-Time

Performance Marketing Manager

Paid Social, Multiple Verticals

Posted on 8/21/2026

NerdWallet

NerdWallet

501-1,000 employees

Personal finance guidance with product comparisons

Compensation Overview

$89k - $138k/yr

Remote in USA

Remote

Bachelor's

Category
Growth & Marketing (1)
Required Skills
Lead Generation
Quality Assurance (QA)
Data Analysis

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Requirements
  • At least 5 years of paid social experience, ideally in financial lead generation.
  • A Bachelor's degree in marketing, business, or a related field, or equivalent practical experience.
  • Direct, hands-on experience running campaigns on both Meta Ads Manager and TikTok Ads Manager.
  • A proven track record scaling paid social budgets while maintaining or improving CPA/CAC and ROAS.
  • Experience managing toward lead generation, revenue, ROAS, CPA/CAC, or funnel-based goals.
  • Ability to build paid media strategy from the ground up, including structure, testing, measurement, creative, and optimization.
  • Strong analytical skills and comfort working with both platform and backend business data.
  • Experience troubleshooting tracking, attribution, or reporting discrepancies.
  • Experience writing creative briefs and giving feedback to creative teams or external partners.
  • Strong project management skills across multiple concurrent verticals and workstreams.
  • Ability to communicate clearly and confidently and translate data into recommendations for non-technical audiences.
Responsibilities
  • Own paid social strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs.
  • Build campaign structures across Meta, TikTok, and other platforms as needed.
  • Set objectives, bidding strategy, audience approach, budget allocation, and conversion events for each campaign.
  • Manage campaigns end-to-end, including setup, quality assurance, pacing, troubleshooting, and optimization.
  • Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences.
  • Monitor performance and diagnose issues involving creative fatigue, tracking gaps, funnel friction, audience limits, delivery, or data quality.
  • Make budget and pacing decisions based on performance trends and business priorities.
  • Stay current on platform, algorithm, privacy, and advertising product changes.
  • Own recurring performance reporting covering results, trends, learnings, risks, and next steps.
  • Translate platform performance into business impact for vertical leads and leadership.
  • Communicate tracking issues, data discrepancies, and testing results clearly and proactively.
  • Partner with data, analytics, and engineering teams to define measurement needs and map new conversion events.
  • Troubleshoot discrepancies between platform and backend data, including attribution, event firing, duplicates, and timing.
  • Help build measurement frameworks that optimize toward lead quality and business outcomes rather than volume alone.
  • Lead creative strategy across verticals, including messaging angles, hooks, scripts, and static, video, and user-generated content concepts.
  • Write creative briefs covering the business goal, audience, value proposition, and key claims.
  • Review assets for clarity and platform fit and provide feedback through concept, script, and production stages.
  • Build creative testing roadmaps and turn results into next-round recommendations.
  • Evaluate landing pages and funnels for message match, conversion flow, and drop-off.
  • Recommend and support tests across landing pages, advertorials, lead forms, quizzes, and prequalification flows.
  • Ensure creative, landing pages, and tracking are aligned before launch.
  • Manage relationships with platform representatives and evaluate their recommendations against company goals and data quality.
  • Track competitor creative, offers, and funnel approaches and feed insights back into strategy.
Desired Qualifications
  • Experience advertising on LinkedIn, Reddit, Quora, or X.
  • Experience in financial services, including insurance, lending, wealth, banking, investing, mortgage, home equity, or other regulated categories.
  • Experience with lead generation funnels, prequalification or quiz flows, marketplace models, or affiliate or partner revenue models.
  • Experience optimizing toward backend events such as funded loans, booked appointments, or matched leads.
  • Experience with CAPI/server-side tracking and conversion signal quality.
  • Experience with user-generated content creative, creator partnerships, or video production workflows.
  • Comfort working with legal, compliance, or brand review processes in regulated industries.

NerdWallet is a financial guidance platform that helps people compare and understand financial products. It offers tools and resources for credit cards, mortgages, personal loans, insurance, and debt options, plus calculators and educational content to simplify complex money topics. Users access detailed product comparisons and expert advice, while the site earns revenue through affiliate marketing by earning commissions when users sign up for products via recommendations. This model lets the service be free for users while maintaining trust and transparency. NerdWallet’s goal is to help consumers make smarter financial decisions by providing clear information and practical tools.

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2009

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Simplify Jobs

Simplify's Take

What believers are saying

  • Q2 2026 revenue rose 6% to $197.3 million, with $141 million FCF trailing twelve months.
  • Consumer revenue grew 8% in Q2 2026, led by personal loans and deposit accounts.
  • Q3 2026 guidance of $244-$260 million implies 17% midpoint growth.

What critics are saying

  • SMB revenue fell 11% in Q2 2026; organic search declines keep crushing traffic.
  • Auto insurance monetization from a large partner underperformed in Q1 2026, hitting Q2 harder.
  • Google AI Overviews and answer engines gut NerdWallet's acquisition funnel by 2027.

What makes NerdWallet unique

  • NerdWallet Insurance Experts and direct carrier integrations diversify beyond credit cards, launched 2026.
  • Q2 2026 consumer revenue hit $175.2 million, proving banking and loans monetization.
  • Dual-class control under Tim Chen preserves strategy through 2027.

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Benefits

Health and wellness

Retirement support

True work-life balance

Career development

Employee resource groups

Employee engagement

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-5%
Yahoo Finance
Aug 7th, 2026
NerdWallet hits record $141M free cash flow, up 100% YoY, Q3 revenue guided 17% higher

NerdWallet reported Q2 2026 revenue of $197 million, up 6% year-over-year. Consumer revenue rose 8% to $175 million, driven by personal loans and deposit accounts, whilst SMB revenue fell 11% to $22 million due to organic search declines. The company achieved record adjusted free cash flow of $141 million over the trailing 12 months, doubling year-over-year. Non-GAAP operating income reached $12 million at a 6% margin, exceeding guidance midpoint. NerdWallet repurchased $2 million of Class A shares in Q2, bringing total trailing 12-month buybacks to $160 million, reducing diluted share count by 14%. For Q3, the company expects revenue between $244 million and $260 million, representing 17% growth at the midpoint. Full-year non-GAAP operating income guidance was narrowed to $90-105 million whilst maintaining the previous midpoint.

Yahoo Finance
Aug 6th, 2026
NerdWallet beats Q2 revenue estimates with $197M, up 5.6% year-on-year

NerdWallet reported Q2 2026 revenue of $197.3 million, beating analyst estimates of $186.2 million by 6%. The financial guidance platform's sales grew 5.6% year on year. The company's GAAP profit of $0.07 per share met analyst expectations. Pre-tax profit reached $7.3 million, representing a 3.7% margin. Over the past five years, NerdWallet has grown revenue at a 24.3% compound annual growth rate. However, its two-year annualised revenue growth of 19.8% shows some deceleration from the longer-term trend. The stock traded flat at $8.90 immediately following the earnings announcement. NerdWallet's market capitalisation stands at $597.5 million. Founded in 2009, NerdWallet provides digital financial guidance to consumers and small businesses for credit cards, loans, insurance and other financial products.

PR.com
Jul 10th, 2026
National financial publication NerdWallet features ERPS Group CEO Ella Rivkin as tax strategy expert.

National financial publication NerdWallet features ERPS Group CEO Ella Rivkin as tax strategy expert. Nationally recognized tax strategist and ERPS Group CEO Ella Rivkin has been featured in NerdWallet's latest small-business tax guide. The feature showcases her expertise in strategic tax planning and offers business owners practical advice on selecting the right tax professionals, maximizing tax savings, and building long-term financial success. Miami, FL, July 10, 2026 -( PR.com )- Recognized business advisor shares expert insights on strategic tax planning, helping small business owners make smarter financial decisions beyond tax season. Ella Rivkin, CEO of ERPS Group, nationally recognized tax strategist, USA Today GameChanger, 10X Certified Business Coach, and co-author alongside Brian Tracy and Richard Branson, has been featured as an expert source in NerdWallet's newly released guide, "A Guide to Small-Business Tax Services." The article provides practical guidance to entrepreneurs navigating today's increasingly complex tax environment and choosing the right financial professionals to support their businesses. In the guide, Rivkin explains one of the most common misconceptions among business owners: believing that having someone prepare their tax return automatically means they're receiving strategic tax planning. "There is a big difference between a professional who files your tax return and one who acts as a strategic advisor. While one keeps your records accurate, the other works to lower your tax bill throughout the year. Having the former doesn't mean you have the latter." For more than 27 years, Rivkin has helped business owners legally reduce taxes, improve cash flow, and build long-term wealth through proactive tax planning and business advisory services. Her inclusion in NerdWallet's latest business resource reflects the growing national demand for experienced professionals who go beyond tax preparation to help entrepreneurs make strategic financial decisions throughout the year. "Too many business owners only meet with their tax professional once a year," said Rivkin. "By then, many of the best planning opportunities are already gone. Tax planning should be proactive - not reactive. The right strategy doesn't just reduce taxes; it creates more cash flow, stronger businesses, and greater financial freedom." Throughout the article, Rivkin emphasizes that business owners should evaluate tax professionals based on the value they provide - not simply their credentials. She encourages entrepreneurs to look for advisors who communicate regularly, understand their business structure, and actively identify tax-saving opportunities year-round. Among the key insights Rivkin shares in the article are: A full-service accounting firm should provide far more than tax preparation - it should integrate bookkeeping, payroll, tax planning, financial strategy, and other essential business services under one roof. Business owners should view professional tax advice as an investment, because the right advisor can potentially save them significant amounts of money over time. Meeting with your tax advisor throughout the year - not only during tax season - creates more opportunities to reduce taxes and improve financial performance. Choosing a tax professional should be based on specialization, experience, and strategic guidance rather than title or credentials alone. "This feature reinforces something we've believed for years," Rivkin added. "Tax planning isn't just about compliance - it's about creating opportunities. Every dollar you legally save in taxes is another dollar you can invest back into your business, your family, and your future." The article also highlights several important signs that business owners may have outgrown DIY tax software, including business growth, multi-state operations, hiring employees, entity changes, and increasing financial complexity. As entrepreneurs continue to face evolving tax laws and economic uncertainty, Rivkin believes education and proactive planning have never been more important. Business owners can read the full NerdWallet article, "A Guide to Small-Business Tax Services," here: https://www.nerdwallet.com/business/taxes/learn/small-business-tax-services About Ella Rivkin Ella Rivkin is the CEO of ERPS Group, a nationally recognized business advisory firm specializing in strategic tax planning, accounting, CFO advisory, bookkeeping, payroll, and business consulting. With more than 27 years of experience, Ella has helped business owners across the United States legally reduce taxes, increase cash flow, and build lasting wealth. She is a USA Today GameChanger, a 10X Certified Business Coach, and a co-author alongside Brian Tracy and Richard Branson. Through ERPS Group, Ella is committed to helping entrepreneurs achieve personal, professional, and financial freedom. Learn more at www.ellarivkin.com. About ERPS Group ERPS Group is a full-service business advisory firm providing strategic tax planning, accounting, bookkeeping, payroll, CFO advisory, and financial consulting for entrepreneurs nationwide. The firm's proactive approach helps business owners keep more of what they earn while building stronger, more profitable businesses. Learn more at www.erpsgroup.com. Media Contact ERPS Group; Ella Rivkin (954) 255-3848 ERPS Group Ella Rivkin 954-255-3848 www.erpsgroup.com www.ellarivkin.com

Yahoo Finance
Jun 24th, 2026
NerdWallet beats Q1 revenue estimates by 6.5% but shares drop 26.7%

NerdWallet reported first-quarter revenues of $222.2 million, up 6.2% year-on-year and exceeding analyst expectations by 6.5%. Despite the revenue beat, the company delivered mixed results with a narrow EBITDA beat but a significant earnings per share miss. The personal finance platform scored the largest analyst estimate beat amongst diversified financial services stocks tracked this quarter. However, investors reacted negatively to the results, with shares falling 26.7% since the earnings announcement. The stock currently trades at $8.21. Overall, the 10 diversified financial services companies tracked reported strong first-quarter results, with revenues beating consensus estimates by 3%. However, share prices have declined an average of 10.8% following earnings announcements, reflecting broader market concerns despite solid operational performance.

StockTitan
May 21st, 2026
New NerdWallet (NASDAQ: NRDS) director and 2026 shareholder vote results.

New NerdWallet (NASDAQ: NRDS) director and 2026 shareholder vote results. Filing Impact (Moderate) Filing Sentiment Rhea-AI Filing summary. NerdWallet, Inc. appointed Teresa Chia as an independent director effective May 22, 2026, filling a vacancy created when Jennifer Ceran chose not to stand for re-election. She will serve on the Board and its Audit Committee through the 2027 annual meeting, receiving cash fees and restricted stock units under the non-employee director plan. The company also reported results of its 2026 annual meeting, where stockholders elected four director nominees and ratified Deloitte & Touche LLP as independent auditor for the year ending December 31, 2026. 8-K event classification. 3 items: 5.02, 5.07, 9.01 Key figures. Board cash retainer: $50,000 per year Audit Committee retainer: $10,000 per year Initial RSU grant: $185,000 target value +5 more Key terms. independent director, Audit Committee, restricted stock units (RSUs), 2021 Equity Incentive Plan, +2 more 05/21/2026 - 02:22 PM Faq. What board change did NerdWallet (NRDS) announce in this 8-K? NerdWallet appointed Teresa Chia as an independent director effective May 22, 2026. She fills the vacancy created by Jennifer Ceran not standing for re-election and will serve on the Board and Audit Committee until the 2027 annual stockholder meeting. How is new director Teresa Chia compensated by NerdWallet (NRDS)? Teresa Chia receives annual cash fees of $50,000 for Board service and $10,000 for Audit Committee service. She also receives an initial RSU grant valued at $185,000 and a prorated annual RSU grant targeted at $185,000, subject to the 2021 Equity Incentive Plan. What were the 2026 NerdWallet (NRDS) director election voting results? All four director nominees were elected. For example, Tim Chen received 331,293,392 votes for and 5,290,731 withheld, with 7,560,481 broker non-votes. Each elected director will serve until the 2027 annual meeting and until a successor is duly elected and qualified. Did NerdWallet (NRDS) stockholders ratify the 2026 independent auditor? Yes. Stockholders ratified Deloitte & Touche LLP as independent registered public accounting firm for the year ending December 31, 2026. The vote totals were 343,651,768 for, 154,224 against, and 338,612 abstentions, with no broker non-votes reported for this proposal. What voting rights do NerdWallet (NRDS) Class A and Class B shares carry? For the 2026 annual meeting, holders of Class A common stock were entitled to one vote per share as of March 24, 2026. Holders of Class B common stock were entitled to ten votes per share as of the same record date, reflecting a dual-class voting structure. Filing exhibits & attachments. 3 documents