Full-Time

Senior Media Operations Technician

Peloton

Peloton

1,001-5,000 employees

At-home fitness hardware with streaming workouts

Compensation Overview

$84.3k - $99.7k/yr

+ Equity Awards

Company Historically Provides H1B Sponsorship

New York, NY, USA

In Person

On-site role at Peloton's New York City headquarters.

Category
Creative Production
Required Skills
Adobe Lightroom
Adobe Creative Suite
Adobe Photoshop
Adobe After Effects
Adobe Premiere Pro
Animation
Asana
Video Editing

Get referred to Peloton

Find people who can refer or advise you

Requirements
  • Over 4 years experience managing end-to-end post-production or Media Operations workflows in a professional media/broadcast environment
  • Proven ability to manage video editing, audio mixing, motion graphics, and color correction with a high degree of ownership and accountability
  • Deep familiarity with media QC practices, technical standards, codecs, frame rates, color spaces, and delivery pipelines
  • Proficiency with industry-standard tools such as Adobe Creative Suite (Premiere, After Effects, Photoshop, Lightroom), DaVinci Resolve, or Pro Tools
  • Familiarity with Project Management Tools (such as Asana)
  • Experience working with content management systems (CMS) and media asset management (MAM) platforms
  • Excellent organizational skills, attention to detail, and the ability to prioritize steady streams of media assets effectively
  • Strong cross-functional communication skills to work collaboratively with Production, Creative, and Product teams
  • Ability to manage multiple projects simultaneously, meeting deadlines through effective self-management
  • Ability to work a shift-based schedule to support our global content timeline, which will include scheduled early mornings, evenings, holidays and weekends
  • Working knowledge of naming conventions, metadata tagging, and media archival best practices
Responsibilities
  • Actively manage and contribute to all stages of post-production workflows, from ingest through final delivery
  • Identify, troubleshoot, and resolve issues in On-Demand and Banked Content to maintain content quality and publishing standards
  • Perform hands-on editing, audio mastering, graphics integration, and color correction across a wide range of deliverables
  • Review content from rough cut to final file delivery, providing quality-control feedback at multiple stages
  • Execute media QC, ensuring that assets meet Peloton’s technical specifications, file naming conventions, and organizational standards
  • Organize, catalog, and maintain media assets across platforms and CMS and MAM systems
  • Handle direct file deliveries and manage asset movement, supporting seamless distribution to stakeholders and platforms
  • Collaborate closely with Production, Post-Production teams, and Vendors to ensure timelines, technical needs, and deliverables are met
  • Contribute to continuous improvement efforts by providing workflow insights and suggesting operational efficiencies
  • Address and manage post-production support requests from Content, Production, and Product teams
Desired Qualifications
  • Proficiency in German or Spanish is a plus

Peloton creates at-home fitness experiences by pairing a connected exercise bike with a streaming service that offers live and on-demand cycling classes. The bike has a built-in screen that displays instructors and class content, and users participate by joining workouts from home. A monthly subscription grants access to a large library of classes, tracking metrics, and evolving programs, while hardware sales provide the initial purchase. The company also sells related accessories and equipment. Peloton distinguishes itself by delivering an integrated package of hardware and ongoing digital content, with live classes, instructor-led sessions, and a strong community to motivate users. The goal is to grow a large, loyal subscriber base and become a leading provider of virtual fitness experiences, making home workouts convenient and engaging for fitness enthusiasts.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2011

Get referred to Peloton

Find people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquiring Skōp in 2026 addresses the 48% year-over-year surge in Pilates usage.
  • The Spotify partnership reaches 40% of users in markets where Peloton doesn't sell hardware directly.
  • Launching Commercial Series in fall 2026 leverages Precor to serve 80,000 global gyms.

What critics are saying

  • Apple Fitness+ bundling at $10–15/month directly undermines Peloton’s $44/month subscription model.
  • Heavy reliance on celebrity instructors like Robin Arzón creates fatal churn risk if top talent departs.
  • 18 quarters of revenue decline continuing past Q4 2026 could trigger enterprise value collapse and delisting.

What makes Peloton unique

  • Peloton uniquely merges high-design hardware with live and on-demand classes from elite NYC instructors.
  • Its integrated ecosystem combines metrics tracking, real-time leaderboard competition, and globally connected community engagement.
  • Peloton offers diverse workout categories including cycling, running, strength, yoga, Pilates, and meditation in one platform.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Comprehensive health & life benefits

Supporting families

Future planning

Education

Product discounts

Supporting our communities

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Hustle Up Media LLC
Jul 7th, 2026
Ladder vs Peloton: which workout app is better for strength training?

Ladder vs Peloton: which workout app is better for strength training? CPT, Founder of Simply Strong App Quick Summary Ladder and Peloton are popular strength training apps that offer a ton of workout variety; however, they're not the same. In this article, Simply Strong App'll explore the similarities and differences between the two and help you decide which is the better fit. Ladder and Peloton are two popular fitness apps that provide convenient, app-based workouts. Both apps have built loyal communities and offer professionally programmed workouts, but they take two very different approaches to fitness. Ladder is primarily focused on strength training with coach-led workouts, while Peloton has long been known for its vast library of instructor-led (follow-along) classes that include everything from cycling and running to strength training and yoga. So, which app is better? The answer depends on your goals, workout style, and which app helps you stay more consistent. Ladder overview. Ladder is a fitness app that's built around strength training. Unlike many other apps that simply give you a giant library of workouts to browse, Ladder members join a "team" led by a coach who guides them through a structured workout program. Pros. * Progressive programming * Multiple coaching styles (and coaches to choose from) * Strong community * New workouts released regularly * Home and gym options Cons. * Choosing between teams (coaches) can feel overwhelming * Some programs require more equipment than the average home exerciser owns * Programming isn't specifically designed for women over 40 or those navigating perimenopause Peloton overview. Remember when Peloton first hit the scene, and it was all about their spin bike? Peloton has come a long way since then and now has a stand-alone app that includes a library full of thousands of workouts that cover: * Strength * Running * Walking * Yoga * Stretching * Meditation * Cycling * Bootcamps If you're the type of person who loves variety and switching things up, Peloton definitely has one of the most robust libraries of workouts to choose from. * Huge workout library * Fun, engaging instructors * Wide variety of workout types * Great for cardio lovers * High-quality production * So many options can make it difficult to know what to do next * Strength classes don't always follow a long-term progression * It requires more planning and intentionality if your goal is building strength over time How Simply Strong compares. Simply Strong takes a different approach than both Ladder and Peloton. Instead of offering thousands of individual workouts or multiple coaches to choose from, Simply Strong provides one clear strength training plan that builds month after month. The focus isn't on novelty and giving you endless choices; it's on helping you make consistent strength gains and body composition changes. The main focus of Simply Strong's programming is progressive overload, which is key for strength gains, muscle building, and results for women over 35. Simply Strong App programs include: * 3-5 day weekly splits available * 30 or 45 minute daily options * Designed for women 35+ who want results without fluff * Home workouts using dumbbells and resistance bands * Progressive overload built into every program Rather than wasting precious time trying to figure out what workout to do for the day, the Simply Strong App allows you to just open the app and complete the workout that's scheduled for that day. Rather than wondering what workout to choose each day, you simply open the app and complete the workout that's scheduled for that day. Coach-Led classes vs structured programming. One of the biggest differences between Peloton, Ladder, and Simply Strong is that Peloton and Ladder offer classes that are follow-along, meaning that the instructor is doing the workout with you on the screen. This format works well for some women because they like the energy and accountability it can create during the workout. Simply Strong, on the other hand, takes a self-paced approach. Instead of following along with a live or pre-recorded workout class, you move through each workout at your own pace while following a structured training plan that includes form cue video demonstrations and written form cues. Although a self-paced format might be new and unfamiliar to some women, the flexibility this approach offers is a major advantage. Instead of trying to keep up with an instructor on the screen, you have the opportunity to focus on proper form, rest for as long as you'd like between sets, and fit your workout into your schedule without feeling like you have to keep up with anyone. Plus, you can listen to your own music, audiobook, or podcast while you work out. This approach is excellent for women who want to get stronger, build muscle, and change their body composition and who don't need the "rah-rah" energy that often comes with follow-along workouts. Programming philosophy. One of the biggest predictors of long-term success with strength training is following a program that progresses over time. Ladder does a great job of incorporating progressive programming within its coaching teams. Simply Strong emphasizes progressive overload in every program, using planned progressions, repeated movements, and structured workout splits. Peloton does a great job of offering quality strength workouts as well, but the philosophy is to select individual classes based on what sounds good that particular day, which gives the overall experience less structure and more uncertainty, especially for women in midlife who want to know the effort they are putting into their workouts is going to pay off. Support beyond the workouts. In the fitness world, workouts are only one part of building strength and staying consistent. Questions during the process will inevitably come up: -What weight should I use? -How do I modify this exercise? -Is my form correct? Ladder app offers support through its coaching teams and in-app community feature; however, it's unlikely that you'll be able to connect directly with the coach in charge of the program. The same can be said for Peloton; you receive group motivation through the workouts and vast member community, but you don't have the opportunity to connect 1:1 with a coach or instructor. Simply Strong offers a combination of a private app member community of women with direct 1:1 messaging access to the certified personal trainer who creates the workouts, so you never feel like you're on your own or being given canned or standard responses. Many women appreciate knowing that there's a real person behind the workouts who's available to them when they need it. Which app is right for you? Honestly, Ladder, Peloton, and Simply Strong are all great in their own right. Choose Ladder if you: * Enjoy coach-led strength training * Like being part of a coaching team * Want both home and gym options Choose Peloton if you: * Love workout variety * Enjoy instructor-led classes (follow along) * Want cardio, yoga, mobility, and strength all in one app Choose Simply Strong if you: * Want a structured strength training plan without the guesswork * Prefer home workouts using dumbbells * Want progressive overload built into your workouts * Value access to a real trainer for questions * Enjoy being part of a supportive community of women The bottom line. Ladder, Peloton, and Simply Strong are all excellent fitness apps, but they each serve different types of exercisers. If you're looking for follow-along workouts that have a ton of variety, Peloton is hard to beat. If you like coach-led training and multiple coaching programs to choose from, Ladder is excellent. If your goal is to build strength through a structured fitness program that's designed specifically for the needs of women, Simply Strong offers a straightforward approach that's centered on progressive overload, expert-designed programming, and a tight-knit community. The best workout app is never the one with the most features or the largest celebrity backing; it's the one that helps you stay consistent enough to see results. Ladder vs. Peloton vs. Simply Strong. | Feature | Simply Strong | Ladder | Peloton | | Primary Focus | Strength training for women | Strength training | Variety of fitness classes | | Workout style | Structured monthly programming | Coach-led programs | On-demand classes | | Equipment | Home (dumbbells and bands) | Home or gym | Home or gym | | Community | Yes (w/ 1:1 in-app messaging with trainer) | Yes | Yes | | Pricing | $24.99/month (50% off first month after taking quiz) | $29.99/month | $24/month | | Best For | Women who want a structured home strength program | Access to a variety of coaches | Users who enjoy follow-along classes | Tami Smith. CPT, Founder of Simply Strong App I'm Tami Smith, a NASM Certified Personal Trainer, NASM Certified Macro Coach, mom of two, and founder of the Simply Strong App. I create, test, and follow the same progressive overload workouts I share inside the app because I believe strength training should be simple, realistic, and built for real life. My goal is to help women get stronger with workouts they can understand, track, and stay consistent with. When I'm not programming workouts, you'll usually find me reading a book or hanging with my two dogs. Start Your Strength Journey A proven plan made for busy women. Structured, progressive strength training designed by Tami Smith, CPT. See if you're ready to start with its 60-second quiz.

Women's Health
May 12th, 2026
'Peloton's new equipment uses AI to act like a built-in coach. Here's my honest review as a trainer'

'Peloton's new equipment uses AI to act like a built-in coach. Here's my honest review as a trainer' This is how it compares to real life coaching - and where it falls short. By Tonyael MillerPublished: May 12, 2026 10:30 AM EDT Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? I've always believed that how you move your body is directly connected to how you show up in your life. For me, fitness isn't just about building a body I love; it's about feeling strong, clear, and in control, especially on the days when my mental health needs extra support. As a certified personal trainer and coach, I love all forms of intentional movement. Some days, I'm lifting or doing Pilates. Other days, I'm running, walking, or cycling on my Peloton Bike. I'm also constantly giving feedback to my clients on things like form, pacing, and when to push harder or pull back. But even during my own workouts, there are moments where I need reminders to slow down, stay focused on my form, or challenge myself a little more. So, when Peloton introduced "Peloton IQ," an AI-powered system that acts as a coach built into your equipment, I was intrigued. The tech uses a camera to guide your fitness routine in real time by tracking reps, correcting your form, suggesting weights, and more. I've had a Peloton bike since the pandemic, so I was excited to try the new Bike+ with the Peloton IQ technology and see how it would level up the experience - as well as how it compares to real-life coaching. Of course, I didn't expect a machine to replace the value of real-life coaching. The support I give my clients is so personal and based on real connection, communication, and understanding their individual needs. At the same time, I wanted to see how well Peloton IQ could guide workouts, correct form, and push me in real time. Here's my honest review after testing Peloton IQ for a full week. First impressions. Getting started with Peloton IQ on the Bike+ is pretty straightforward and simple, even if you've never used one of their bikes before. Once I turned the power on, I scrolled through a wide variety of classes: There are cycling options, including low-impact rides, HIIT, and Tabata, as well as strength, cross-training, and cardio classes. The workouts also vary in length, typically ranging from around 10 to 45 minutes or longer. Some require extra equipment that doesn't come with the bike, such as dumbbells (though you can purchase them as add-ons). I decided to use dumbbells I already had at home. Advertisement - Continue Reading Below You can't use Peloton IQ for every workout in the library. It's limited to classes that are designed to work with the technology, especially strength, Pilates, and other workouts where the camera can track your movement. However, you can still use it for cycling as it tracks your performance using metrics like cadence, resistance, and output (rather than watching your form with the camera since it can't see your full body). Additionally, you can always turn Peloton IQ off for workouts, depending on your preferences. In terms of setup, Peloton IQ is user-friendly and not overwhelming, which I think is important for anyone who may feel intimidated by fitness equipment or structured workouts. The workout experience. I tried strength, Pilates, and cycling workouts, and Peloton IQ worked in the background to guide my sessions. Here's what I thought of the features: Form feedback. Since I'm a trainer and generally mindful of my form, I wanted to test how accurate the form corrections really were. During certain lower-body exercises like squats and lunges, I intentionally changed my posture slightly to see if Peloton IQ would catch it. It did pick up on some pacing and control issues by cueing me to slow down, which helped me stay more controlled instead of rushing through reps. However, the tech didn't always recognize smaller form adjustments or positioning changes, which showed me there are still some limitations to the feature. Visual guidance. There were demo-style visuals during some workouts, which was a huge plus. It wasn't just the instructor leading the class on screen - there was extra movement guidance that helped reinforce how specific exercises should look and feel. That made it easier to compare my positioning in real time and feel more confident about what I was doing. However, the standout feature was the screen view that showed me alongside the instructor during floor-based Pilates and strength workouts. I was able to compare my positioning and form next to the trainer's in real time as the system gave me feedback. It helped me adjust my posture and control, and it made me more aware of how I was moving, like there was a mirror in front of me. Performance tracking. Peloton IQ tracked my pace and recommended when to increase my resistance or push my effort, which helped structure my workouts. For instance, when I consistently completed reps at a steady pace, it would prompt me to consider going heavier for the next round. I'm pretty good about checking in with my body and increasing my weights or reps to push myself or pull back depending on how I feel, so I continued to do that before increasing intensity. For the most part, I agreed when the prompts told me to push harder, and the real-time feedback made it easier to know when to challenge myself without overthinking. Advertisement - Continue Reading Below Hands-Free control and self-pacing. Another cool feature was the hands-free control, which allowed me to adjust resistance with my voice. It made the experience feel smoother - I didn't have to put down weights and physically touch the screen to pause a workout, which helped me stay in the flow. Overall, I found that Peloton IQ removed a lot of the guesswork that can come with working out solo. With these features, the tech improved my workouts across multiple modalities, especially during strength and Pilates, because it helped me stay focused on my form and be more intentional with my movements. What I didn't love. While Peloton IQ is helpful, it's certainly not as personalized as working with a coach or trainer. From my perspective, the feedback was more foundational and general rather than being tailored to my body. It's based on performance data (like your pacing), but it doesn't fully account for how your body feels that day or your energy levels. For example, there were moments during strength workouts when the system suggested pushing harder, but I could feel fatigue setting in. So instead, I chose to slow down my reps or not increase my weight. I also didn't see any options to input injuries or limitations for the algorithm to adjust the workout or provide modifications. Plus, the rep count wasn't always accurate for every exercise, even when I was within a clear view of the camera. Sometimes during strength movements, it would count 12 reps even though I did 10, which could be frustrating because I was relying on it to track my progress. Advertisement - Continue Reading Below How to get the most out of using Peloton IQ. Overall, Peloton IQ's technology adds a strong layer of guidance and structure to your workouts because it can push you, support you, and help you stay on track. I can see it being especially helpful for anyone who doesn't know how to format their workouts or when to push harder, since it gives you direction without making the experience feel complicated. However, it doesn't replace individualized coaching, or the importance of being connected to your body. If you want to try Peloton IQ, I recommend starting with weights and pacing that feel challenging while allowing you to maintain proper form and control. Then, you can build from there, which will help you stay consistent. Use the tech as a guide and follow the suggestions, but don't rely on it completely - make sure you listen to your body and adjust based on how you feel. That way, you'll become more in tune with how you move and perform. I'd even recommend working with a real-life coach if you need extra assistance, especially if you're newer to fitness, working through an injury, or trying to reach specific goals. Tools like Peloton IQ can enhance your routine, but real progress comes from consistency, intention, and learning what works best for you.

SGB Online
May 7th, 2026
Peloton revenue inches up in Q1 as Paid Connected Fitness Subscriptions contract.

Peloton revenue inches up in Q1 as Paid Connected Fitness Subscriptions contract. May 7, 2026 Peloton Interactive, Inc. reported that total revenue for the 2026 first quarter amounted to $631 million, an increase of $7 million or 1 percent year-over-year (y/y). The company said the number came in $6 million above its guidance range, primarily driven by outperformance in Connected Fitness equipment sales across both Peloton and Precor brands. Paid Connected Fitness Subscriptions at quarter-end were 2.662 million, a decrease of 218,000, or 7.6 percent, y/y, said to be "in line" with the midpoint of the guidance range. Total gross margin was 51.9 percent in Q1, an increase of 90 basis points y/y and 210 basis points below guidance due to opportunistic promotional activity in the quarter. Total Gross Profit was $327 million, an increase of $9 million, or 3 percent, year-over-year. GAAP net income was $26 million. Adjusted EBITDA* was $126 million, an increase of $37 million, or 41 percent, y/y and within guidance range. GAAP net cash provided by operating activities was $153 million. Free Cash Flow* was $151 million, an increase of $56 million or 59 percent y/y. GAAP total debt was $1.299 billion. Net Debt* was $173 million, a decrease of $412 million or 70 percent y/y. "In Q3 we made great progress on deepening our relationships with our Members, growing our opportunities to reach new Members globally, diversifying our revenue streams, and planting new seeds for future growth. At the same time we continue to strengthen our financial foundation, highlighted by revenue growth, a significant increase in Adjusted EBITDA, and a dramatic reduction in Net Debt," said Peloton CEO & President Peter Stern. "With the announcement of the Peloton Commercial Series and the recent launch of our global Spotify partnership, we are accelerating our evolution into a comprehensive, global wellness ecosystem." Fiscal 2026 Full Year Outlook * Total revenue outlook of $2.42 billion to $2.44 billion, representing a decrease of $61 million, or 2 percent, y/y at the midpoint and an increase to the midpoint of guidance range provided last quarter. * Total gross margin outlook of approximately 52.5 percent, reflecting an increase of 160 basis points y/y and a 50 basis-point decrease to the company's outlook provided last quarter. * Adjusted EBITDA outlook of $470 million to $480 million, representing an increase of $71 million, or 18 percent, y/y at the midpoint and in-line with its outlook provided last quarter. * Free Cash Flow expected to be in the vicinity of $350 million, an increase of $75 million from its minimum target provided last quarter. * Paid Connected Fitness Subscriptions at year-end is expected to be in the range of 2.55 million to 2.57 million, representing a decrease of 240,000, or 8.6 percent, y/y at the midpoint.

Yahoo Finance
Apr 13th, 2026
Peloton struggles as revenue drops 3% to $657M amid gym return and cheap competition

Peloton's stock has collapsed from $125 in mid-2021 to around $4 today, with little recovery in sight. The company faces two fundamental problems: consumers have returned to gyms post-pandemic, and competing exercise equipment is available on Amazon for $200 compared to Peloton's $1,695 bikes. New CEO Peter Stern, who took over on 1 January 2025, has yet to demonstrate progress. In its most recent quarter, Peloton reported total revenue of $657 million, down 3% year over year, with a $39 million loss. Whilst Peloton maintains its equipment is superior to cheaper competitors, the market appears unconvinced. Each business segment shows minimal growth or decline, suggesting the company's turnaround efforts have stalled as consumers opt for less expensive alternatives.

The Clip Out
Apr 11th, 2026
Peloton CMO Megan Imbres at SXSW 2026: here's how Peloton's top marketer is redefining the brand strategy.

Peloton CMO Megan Imbres at SXSW 2026: here's how Peloton's top marketer is redefining the brand strategy. Last Updated: April 9, 2026 Home workout equipment By Nikki Smith Tags: Marketing, Megan Imbres, SXSW At SXSW 2026, Peloton CMO Megan Imbres took the stage at the FQ LOUNGE(TM)@ SXSW for a panel discussion called Marketing at the Speed of Culture: Building Brands People Remember. She was joined by moderator Sneha Ghosh, EVP Data, NAMER at Monks, along with Kim Chappell, Chief Brand Officer at Bobbie; Jess Kessler, Head of Brand and Content Marketing North America at Audible; Jess Kircher, Head of Campaigns and Experiences at Asana; and Whitney Magnuson, Head of Brand and Media at Zoom. For Peloton members and followers of the brand, Imbres' portion of the conversation offered a fascinating and candid look at how she is thinking about Peloton's place in culture, and where the brand is headed. Instructors are culture. Imbres wasted no time making one thing clear: Peloton's instructors are not just fitness coaches. They are cultural figures. When asked about how the brand approaches trends and viral moments, she pointed directly to the instructor community as the heartbeat of Peloton's cultural relevance. "Our instructors are a part of culture," she said. "So if Cody Rigsby is not talking about Heated Rivalry, there's a problem. We need to check his pulse." It was a funny and pointed way of saying that Peloton's connection to culture is not manufactured. It is organic, and the instructors are the ones carrying it. Imbres made clear that if the instructors were not genuinely connecting with what is happening in the world around them, the experience would suffer. Physical fitness guides Knowing when to hold back. One of the most refreshing moments in the discussion came when Imbres talked about the importance of not chasing every cultural opportunity. She acknowledged that Peloton shows up in culture constantly, sometimes in ways the team did not plan for or even want. Her message was straightforward: just because you can jump on a moment does not mean you should. There are times when holding back is the smarter move, because jumping on the wrong opportunity can cost a brand its credibility. It is a discipline that requires confidence, and it is clear that Imbres brings that perspective to her role. Peloton CMO Megan Imbres on data, instinct, and finding the bigger peak. When the conversation turned to how data and creativity intersect in marketing decision-making, Imbres drew on her experience at Netflix to make a compelling point. She described a philosophy she calls "mountain testing," which she associates with her time at Netflix specifically. The idea is this: when you use data in a purely binary way, you can end up zigzagging up the same mountain over and over again, optimizing incrementally without ever realizing there is a much bigger peak just behind you. For Imbres, the goal is not to keep climbing the same mountain. It is to find the larger opportunity entirely. More than a bike company. This is where the discussion became particularly meaningful for anyone who follows Peloton closely. Imbres acknowledged directly that in some circles, Peloton is still thought of as just a bike company. She is on a clear mission to change that. "We offer Pilates. We offer meditation. We have menopausal content. There's so much that the service offers," she said. Her vision is to move Peloton firmly into the wellness space, and to find the cultural intersections that make that positioning resonate with a broader audience. The brand has grown well beyond its original hardware identity, and Imbres is focused on making sure the world catches up to that reality. Home workout equipment Fighting the "slop" Asked about what separates brands people remember from the ones they scroll past, Imbres did not mince words. She described the current state of social media and marketing as full of what she called "slop," and said that the rise of AI is, counterintuitively, pushing brands to work harder and be smarter. "When it comes to defining a brand, marketing has gotten really lazy," she said, expressing frustration with the idea that partnering with the right influencer is enough to build a meaningful brand. Her view is that AI, because of the volume of generic content it enables, is actually raising the bar for brands that want to truly connect. For Peloton, that means leaning into craft, storytelling, and genuine human connection. She described the combination of human coaching and AI-powered features like Peloton IQ as the magic formula. "When I turn on my Peloton, I know I'm going to have a good time," she said, speaking as both a marketer and a self-described endurance athlete. "I know I'm gonna crack up or I'm gonna learn something." That human connectedness, powered by Peloton IQ, is what she believes will keep members coming back and bring new ones in. A marketer to watch. Peloton CMO Megan Imbres joined the company in July of 2025, and her appearance at the FQ LOUNGE(TM)@ SXSW offered one of the more candid looks at how she is approaching the role. She spoke openly about the tension between data and instinct, the importance of brand credibility, and her goal of positioning Peloton as a wellness brand that goes well beyond the bike. The Clip Out look forward to seeing how that vision continues to take shape. You can view the full conversation with Peloton CMO Megan Imbres and her co-panelists here. The Clip Out is an independent Peloton news site with reporting, analysis, and community insights. The Clip Out deliver breaking updates, feature reporting, and expert context on the stories driving the community and the industry. Its weekly podcast offers deeper conversation and perspective, and you can find The Clip Out on Apple Podcasts, Spotify, iHeart, TuneIn, and YouTube Music. You can also follow The Clip Out on its socials on Facebook, Threads, Instagram, BlueSky, and YouTube. See something in the Peloton universe that you think The Clip Out should know? Visit The Clip Out at theclipout.com and submit a tip. Nikki is an NASM-certified personal trainer and Behavior Change Specialist who has been a Peloton member since 2016. She combines her passion for fitness with a professional background in communications, including a decade in radio spanning on-air work, promotions, and non-traditional revenue. Her experience also includes covering the Jacksonville Jaguars for a Fox Sports Radio affiliate, bringing a seasoned, analytical lens to her coverage of the fitness landscape. When she's not writing or working out, Nikki enjoys gardening, paddleboarding, and spending time with her family. She can be found on the leaderboard as MySprtsBrasStuk. Discover more Fitness Trackers Garmin Peloton Bikes and Treadmills Peloton Studio Experiences Crystal's picks. Discover more Virtual Fitness Classes Podcast sponsorship opportunities Nutrition Planning Services Subscribe. Keep up with all the Peloton news!