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Debenhams Group

Influencer Executive

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeManchester, UKIn-person

About the Job

Requirements

  • Previous experience in influencer marketing, social media, or a related marketing role, ideally within fashion, beauty, lifestyle, or retail.
  • Strong understanding of influencer marketing, content creation, and key social media platforms.
  • Excellent communication and relationship-building skills for engaging with influencers, agencies, and internal stakeholders.
  • Strong organisational skills and attention to detail, with the ability to manage multiple campaigns and deadlines.
  • A proactive and creative approach to identifying opportunities and solving problems.
  • Confidence using data, analytics, and reporting tools to monitor campaign performance.
  • Ability to work collaboratively with a team.
  • Ability to work independently, manage time effectively, and adapt in a dynamic environment.
  • A genuine interest in fashion, retail, influencer culture, and emerging trends.

Responsibilities

  • Manage and develop relationships with an assigned roster of influencers and content creators, ensuring strong engagement and successful partnerships.
  • Source, identify, and recruit new influencer talent aligned with boohoo's brand identity, target audience, and campaign objectives.
  • Coordinate influencer gifting, product orders, campaign briefs, and content requirements.
  • Track influencer deliverables, ensuring content is produced and published in line with agreed timelines and campaign expectations.
  • Maintain accurate influencer calendars, campaign trackers, and activity plans.
  • Produce weekly reports on influencer performance, campaign results, and key engagement metrics.
  • Monitor influencer activity and performance across Instagram, TikTok, YouTube, Snapchat, Twitch, and emerging social media platforms.
  • Support the planning and delivery of influencer events, brand activations, trips, and experiences.
  • Coordinate travel, hospitality, and logistics for influencer campaigns and events where required.
  • Raise and manage influencer and supplier purchase orders in line with approved budgets and internal processes.
  • Use influencer management and reporting platforms, including Creator IQ, Influencer Intelligence, Looker Studio, and AppsFlyer.
  • Work collaboratively with marketing, social media, PR, and creative teams to maximise campaign opportunities and content reach.
  • Share influencer insights, emerging trends, and content opportunities with the wider team.
  • Stay up to date with influencer marketing developments, social media trends, platform changes, and emerging creators.

Desired Qualifications

  • Experience using influencer management platforms.

About the Company

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