Assistant Shop Manager
About the job
- At least 2 years of experience in a similar role in retail or customer service.
- Ability to coach and develop a team.
- Ability to be solution-oriented and take ownership.
- Collaborative, attentive, and communicative approach.
- Good systems and computer skills.
- Fluent Swedish and English.
- Must be 18 years of age or older.
- Drive store performance by ensuring excellent customer service, productive collaboration, and effective routines.
- Act as the Shop Manager's right hand and be ready to assume Shop Manager responsibilities when needed.
- Support colleagues in reaching their potential by coaching, developing, and serving as a positive role model.
- Build a culture of trust based on positive and constructive feedback together with the Shop Manager.
- Inspire the team and work together to achieve store customer-satisfaction and sales goals.
About the company
Rituals is a Dutch lifestyle brand that sells luxury body care, skincare, home fragrances, and related wellness products inspired by ancient traditions. Its products use natural-origin ingredients and are organized into themed collections drawn from practices like Ayurveda and Japanese Hanami. The company sells through stores, e-commerce, and partnerships with department stores, hotels, airlines, and spas, complemented by a membership program and product refills to drive repeat purchases, with in-store experiences like tea and hand massages. Its goal is to make everyday routines mindful while growing globally and pursuing social and environmental goals, including B Corp certification and a plan for 90% natural origin ingredients and refillable packaging by 2025.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Amsterdam, Netherlands
Founded
2000
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Simplify's Take
What believers are saying
- Rituals reported €2.43 billion 2025 revenue on January 28, 2026.
- It plans €40 million to refit 1,500 boutiques in 30 days during August 2026.
- It is expanding in Asia, Greater China, the Middle East, and travel retail.
What critics are saying
- The €40 million 1,500-store refit disrupts operations if execution slips in August-September 2026.
- L'Occitane and Sol de Janeiro are taking travel-retail premium body-care space in 2026.
- Rituals' ritual-led moat erodes if premium wellness normalizes, turning it into a commodity brand.
What makes Rituals unique
- Rituals pairs premium body care with 11 Mind Oasis wellness experiences across Europe.
- Its 25-year brand story and B Corp status anchor distinctive mindful-luxury positioning.
- Refills, 90% natural-origin formulas, and in-store rituals deepen retention and pricing power.
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Benefits
- Health Insurance
- Gym Membership
- Wellness Program
- Commuter Benefits
- Flexible Work Hours