At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It’s a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn’t attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
We are looking for a Senior Product Marketing Manager to lead discovery, definition, and go-to-market efforts (messaging, launch, enablement) for Bazaarvoice’s product offerings in the SMB Segment. As a Senior Product Marketing Manager focused on solutions for the SMB Segment, you will partner with other SMB focused teams (e.g.: SMB Sales) to drive segment growth and meet company goals. As part of the Bazaarvoice’s Product Marketing Team, you will be working to develop best practices, improve productivity and grow your skill set.
The Product Marketing team at Bazaarvoice has the global responsibility of developing, launching, and growing new offers in the market that meets the needs of all our segments worldwide (SMB, Enterprise in N America, EMEA and APAC) across both brands and retailers. This role will report into the Senior Director of Product and Solutions Marketing. This role will work very closely alongside other product marketers focused on specific products and product categories and focused on segments and solutions to support revenue growth. This role will specifically be responsible for offering strategy and GTM planning in the SMB segment across the various Bazaarvoice product lines.
What you will be doing:
Segment performance
- Help develop and optimize positioning, messaging and sales tools to support segment growth and adoption
- Maintain quantitative and qualitative performance measures on segment performance
Market feedback and voice of the customer
- Be the voice of the customer for internal cross-functional teams to ensure product and sales priorities align with ideal customer profiles.
- Identify and maintain market audience and buyer persona definitions for the specific segment customer audience
- Own competitive intelligence, win-loss analysis and field enablement for SMB offerings
- Work directly with Sales & Client Success to understand client and prospect behavior in order to develop and test new assets, research
- Work with Pricing leader and management on opportunities for better segment-specific pricing and packaging
Go-to-market activities
- Develop and execute go-to-market strategies for new offerings (messaging, launch, enablement, etc.)
- Be the SMB segment subject matter expert so that other marketing teams can ideate and create solutions messaging, blogs, landing pages, webinars, events, campaigns and other demand generation vehicles that effectively promote the products
Other
- This role will work across the organization to launch and optimize product offerings. Partner teams will include Product Management, Sales, Client Success, Global Marketing, Operations, Value Reporting, Legal, and the Content & Creator senior leadership team.
- Build and maintain market expertise on eCommerce and Social Marketing trends, consumer shopping behavior and buyer needs
Who you are:
- How you like to work
- Team-oriented, eager to learn, motivated by challenges, customer-driven and ready to be a contributor to a dynamic, growing product marketing team
- Passionate product/solutions marketer excited to share ideas, work on a collaborative and supportive team and be a focal point for the success of their products (while having fun).
- 5+ years’ experience in SaaS Solutions or Product Marketing in a B2B environment
- Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market for SaaS B2B services/support offerings
- Experience taking SaaS offerings to market and working in the tech industry
- Data-driven, creative, and exceptional communications skills. Excellent written and oral communication skills to articulate insights as well as presentation skills across various stakeholders.
- Self-motivated, organized, and a strategic thinker
- Ability to effectively work cross-functionally to achieve business portfolio objectives.
- Strong sense of ownership and accountability
- Plus: Experience in ecommerce or social marketing
#LI-Hybrid
#LI-EM1
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.
Please note: Candidates who are successful will be required to undergo a Basic level DBS (Disclosure and Barring Service) background check.
