Product Manager
Mobile Ads Measurement
Posted on 10/31/2023
INACTIVE
Branch

501-1,000 employees

Mobile marketing solutions for seamless user experiences
Company Overview
Branch is a leading company in the mobile marketing and deep linking industry, providing seamless experiences that enhance ROI and streamline attribution. Their technology is trusted by top brands and powers mobile links, attribution, and measurement for over 3 billion monthly users, demonstrating their industry leadership and technical prowess. The company's culture prioritizes adaptation to industry changes and compliance, ensuring a stable and forward-thinking work environment.

Company Stage

Series F

Total Funding

$667.3M

Founded

2014

Headquarters

Palo Alto, California

Growth & Insights
Headcount

6 month growth

-8%

1 year growth

-5%

2 year growth

4%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Python
Communications
Data Science
SQL
Marketing
Data Analysis
CategoriesNew
Product
Requirements
  • 5+ years of product management experience on a data-heavy product, including prior experience in a B2B SaaS company.
  • Proven track record of influencing product roadmap, cross-org collaboration, and for building and launching complex products with ambiguous requirements.
  • Excellent written and verbal communication skills.
  • General data analysis experience (SQL, Python, etc.).
  • Ads Measurement experience including pixels, conversion API, attribution, incrementally, modeled conversions and 3rd party measurement.
  • Related technical product experience with data-oriented products such as MarTech, mobile apps, analytics, and/or fraud detection products.
  • Bachelor's or Master's degree in a relevant field.
Responsibilities
  • Own a variety of product functions in Branch’s MMP (Mobile Measurement Partner) business.
  • Flex creative problem solving by building products and improvements across data feeds, reporting workflows, partner integrations, and more.
  • Bring emergent technology to marketers to uplevel their measurement wherever their users are – mobile, web, connected TV, influencers.
  • Be a thought leader and subject matter expert, helping bring Branch’s advertiser customers through the evolving privacy landscape and to the new world of limited data availability and complex privacy rules.
  • Define measurable KPIs, create and distribute reporting that demonstrates progress on goals.
  • Define user cases, gather requirements, and prioritize the work for three or more engineering teams.
  • Work closely with cross-functional teams across engineering, data science, design, marketing, and legal to develop and deliver on product strategy.
Desired Qualifications
  • Experience with mobile marketing and deep linking solutions.
  • Experience with privacy regulations and data availability.
  • Experience with remote work and collaboration.
  • Experience with fundraising and venture capital.
  • Experience with diversity and inclusion initiatives.